How does your organization sum up a few jammed-pack days of education, networking and new opportunities? Publishing a digital highlights issue will help provide key take-aways, share photos and video links and, best of all, show those not attending what they missed. For conference attendees, it may help remind them of a key take-away they … Continue reading Case Study: Highlights Issues
Show dailies enhance conventions in many ways; but few have had the impact of one published by the organizers of the New Cardiovascular Horizons (NCVH) Annual Conference. First, a bit of history. During NCVH 2013, a CustomNEWS show daily reporter attended a session in which a speaker described the impact that attending NCVH had … Continue reading How a Show Daily Saves Limbs . . . and Lives
It's been another busy year at CustomNEWS. We wanted to thank our clients, printers and fellow vendors for their contributions to our success this year. We hope you have a safe and enjoyable holiday. Happy Thanksgiving! Jenn Waters & Tim Mercer
Non-dues revenue is always a hot topic in the associations arena, but also a delicate topic - as the offerings need to be positioned as assets to the organization, not just money-makers. A show daily delivers on all accounts: Provides a wealth of content that showcases the news and highlights of a conference, in stories, … Continue reading Blog Round Up: Advertising/Non-Dues Revenue
Over the next few months, we’ll write about ways to generate different types of content from a show daily article/conference event. We’re going to work under the assumption that you have a show daily editorial team onsite (at least one photographer and reporter) covering sessions. Keynote Recaps: Discuss your expectations/needs with your show daily reporter … Continue reading Creating Year-Round Content: Start with the Opening Keynote
(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on the same topic. Happy reading!) Change can be scary, and sometimes it's the last thing you want to propose. But I really … Continue reading Recommended Reading: Time for Change?
What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016: Digital Marketing: It Starts with Print … Continue reading Looking Back: Top 10 Posts of 2016!
Do any of these scenarios apply to your organization? We want to print fewer, but not completely eliminate, onsite printed materials at our conference. Our conference program looks great, but we have to print a last-minute addendum because the program’s produced four weeks in advance. Our staff is stretched with onsite responsibilities, but we need … Continue reading A Show Daily is the Solution
What a great year we had! We launched our blog in January, with great results. As we plan out our posts for 2016, we wanted to look back at our top 10 posts of 2015: Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps … Continue reading Looking Back: Top 10 Posts of 2015!