How do you Communicate with Attendees during a Virtual Event?

At live events, you have a captive audience. Conference logistics keep attendees engaged, and moving along, from sessions to the exhibit hall, back to sessions, etc. But how do you keep users engaged during a virtual conference? They may log in to watch some sessions, or visit the virtual exhibit hall - but distractions are … Continue reading How do you Communicate with Attendees during a Virtual Event?

Does Your Virtual Event Need a Printed Program?

Yes, we really are posing that question. Why, you may wonder, would a digital event need a printed program? Wouldn't the conference website, email newsletters or a digital guide be better fits? Possibly, but why only rely on digital mediums? A printed program, regardless of the page size or paper stock, could be very useful: … Continue reading Does Your Virtual Event Need a Printed Program?

Canceled Events: You Can Still Connect Exhibitors with Their Target Markets

Canceling an event can be heartbreaking, for all stakeholders involved.  Time, energy and money was invested by the host organization's staff, speakers and exhibitors. Attendees were looking forward to networking and learning opportunities. Most organizations have never had to cancel an event of this magnitude before. A lot of factors go into the decision, but … Continue reading Canceled Events: You Can Still Connect Exhibitors with Their Target Markets

Our 200th Post!

CustomNEWS launched this blog site in 2015. Since then, we've had more than 4,500 visitors and 16,000 views. This marks our 200th post...wow! Can't believe I've written that much about show dailies, marketing, communications, print and other related topics. Granted, a few posts have been link-shares or round-ups, but still...that's a lot of content. Thank … Continue reading Our 200th Post!

Blog Round-Up: The Role of Print

The pivot to virtual events has brought digital publishing to the forefront, and possibly left the future of print in jeopardy. When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn’t realize I would have so much to write about. I still have a … Continue reading Blog Round-Up: The Role of Print

Virtual Events: Creating a Community

Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community

Virtual Conferences: What about your Store?

Onsite bookstores often draw crowds at conferences. Attendees have the opportunity to shop apparel, publications and other fun items to take home. But what happens when your event is moved onto a virtual platform? Can you still sell these items through your online store? And can you do so without asking a staff member to … Continue reading Virtual Conferences: What about your Store?

Monthly Round-Up: May’s Popular Posts

During the month of May, we added 15 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. Our blog had more than 450 visitors in May – which is a new monthly record; and more than 1,100 views. Thank you for reading! We wanted to highlight a few … Continue reading Monthly Round-Up: May’s Popular Posts

Blog Round-Up: Virtual Exhibit Hall

Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall