No Tote Bag? What about a Polybag?

If you were to look at a conference's sponsorship prospectus in 2019, you'd probably see a lot of "tried and true" offerings that often get scooped up very quickly. But when the COVID-19 pandemic required an immediate shift to virtual events, sponsorship prospectuses ended up in the trash. Lanyards, hotel keys, tote bags and escalator … Continue reading No Tote Bag? What about a Polybag?

2021: The Year of Hybrid Events?

If 2020 was the year of the virtual event, what's the outlook for 2021? I do not think anyone expects "the same ole" meeting environment. Virtual platforms became the "go-to solution" when COVID-19 brought the industry to a standstill. And now, as vaccine rollouts become more encouraging, does this mean "same ole, same ole" live … Continue reading 2021: The Year of Hybrid Events?

Yes, Virtual Events Need Printed Materials

Over the past few years, there's been a trend in the events industry to reduce the amount of printed materials at meetings and trade shows. Mobile apps have made some of these printed items obsolete, but not everything can be replaced with an app. Print for Virtual? Now, with the majority of events taking place … Continue reading Yes, Virtual Events Need Printed Materials

Healthcare Professionals Survey Provides Insight on Success of Virtual Meetings

One big unknown in 2021 is the comfort level of attendees when it comes to the return of live events. A recent survey of healthcare professionals conducted by FHTglobal shares feedback from healthcare professionals. It gives us an idea of what's worked so far, and what hasn't. It also looked at what may be holding … Continue reading Healthcare Professionals Survey Provides Insight on Success of Virtual Meetings

Blog Round-up: Printing for Virtual Events

Digital marketing quickly became the go-to tool for promoting virtual events. Paid advertising, email blasts and social media campaigns all help get the word out. But is digital enough? Don't overlook the role that print can play as a marketing tool. Inboxes are over-flowing, we're maxing out on screen time...why not send a print preview … Continue reading Blog Round-up: Printing for Virtual Events

COVID-19: Top Ten Posts

Seven months ago, we didn't quite know what the impact of COVID-19 would be on the meetings industry. Though we're still not quite sure what 2021 will bring, it's been a year to learn (a lot), try new things and think outside the box. CustomNEWS created our COVID-19 resources page to share ideas, content and … Continue reading COVID-19: Top Ten Posts

Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!

How can you help exhibitors generate ROI from a virtual exhibit hall? ROI is very important to exhibitors. At live events, they can measure ROI by the number of visitors to their booth, scanned badges and attendance at special events. Virtual events do not offer a captive audience in the same way that live events … Continue reading Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!

Blog Round-up: Case Studies

Over the past eight months, CustomNEWS has added more than 25 posts to our COVID-19 resources page. Topics have included digital publishing, the role of print, resources for exhibitors and much more. Our next few posts will highlight some of this content, as we prepare to add new content in December. Going Virtual? Don’t Overlook … Continue reading Blog Round-up: Case Studies