Recommended Reading: Promoting Content

Show those not attending what they are missing.

Do you create great content, then wonder, why isn’t anyone reading it? It could be because they don’t know it’s out there. Here’s a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed.

Almost all of these suggestions can be applied to your conference content, whether it’s being generated by your show daily’s reporters, committee members, bloggers, etc. Don’t stop promoting content just because the conference ended. Continue reading

Advertisements

Headed To #MMCCon? So Are We!

Attendees enjoy catching up on conference news via the show daily.
Attendees enjoy catching up on conference news via the show daily.

CustomNEWS is looking forward to exhibiting at its first ASAE Membership, Marketing and Communications conference. It’s not only offering us a chance to meet marketing and communications managers we haven’t crossed paths with yet, but also because of the topics that will be covered over the two-day program. We’re planning to attend the sessions on Snapchat and content marketing.

And we hope you’ll attend “What? No Program? Reevaluating your Event’s Onsite Print Vehicles” on Wednesday, May 3, 3:15 p.m., with Jenn Waters, Assistant Publisher & Digital Media Manager, CustomNEWS.

Why keep printing? We’re finding that as mobile app adoption rates rise, conference organizers are reevaluating the role of onsite print communications vehicles. Perhaps some of these questions have come up during your discussions about what to print: Continue reading

Recommended Reading: Facebook Live

Has your organization wanted to introduce a video component at your conference, but wasn’t sure where to start? Check out this BizBash article on how the Global Pet Expo used Facebook Live to grow its audience and create a way to showcase Expo news and events, Why This Trade Show Is Adding Facebook Live to Its Social Media Strategy.

One key take-away from this article was the organization’s goal to be selective and limit the number of streams each day. It’s very easy to go from “interesting” to “intrusive” when it comes to social media – there is such a thing as too much! Continue reading

Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue

Publish a digital preview issue to remind members about registration deadlines and showcase event highlights.

Show dailies are a unique publication – in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media.

Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on attendee marketing than they did in 2013. Is this due to higher printing/postage costs? A feeling that free social media opportunities are more lucrative?  Continue reading

Recommended Reading: Event Photography

Attendees love to see themselves in photos!

Looking for ways to reduce expenses as budgets become smaller? Is event photography something that could be slashed? i3events recently campaigned against that decision, Your Association in the Best Possible Light.

Before you think that iphones and volunteers can suffice, think about other photography-related expenses you have throughout the year, such as stock photos for marketing materials, etc. Eliminate the need for stock photography by having a professional photographer capture your conference through their lens. Concerned you won’t get the images you’ll need? Here’s a few more tips from CustomNEWS. Continue reading

Have You Read these Posts?

We’re excited to announce that our blog has had more than 2,200 visitors and 3,900 views since its launch two years ago. Here’s a look at the top 5 blog posts so far in 2017:

Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.

Showcase Photos and Videos in Your Show Daily: A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience – while only needing to direct them to one site. Read more…
Continue reading

Recommended Reading: Attendee Problems

Help first-timers get the most out of their conference experience by including some tips in your show daily.

Making the experience painless – and beneficial – for attendees can be a challenging job. Here’s a great article from @SmoothThePath with some common problems attendees and exhibitors may face, and some suggestions on how to overcome them, The Problems Attendees Experience at Conferences. Continue reading

Social Media’s Impact on the Attendee Experience

Promote social media channels such as Instagram with collages of posts.

This Wall Street Journal article on social media’s impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables at different restaurants each night to play host to theme dinners.

It’s no secret that social media has had a (mostly positive) impact on the meetings industry. Of course, when an attendee tweets about shuttle bus problems or over-packed sessions, a meetings organizer may question its benefit. But overall, the good usually outweighs the bad – afterall, it’s free marketing for your association. Continue reading

Recommended Reading: Industry Trends

Keeping up on the latest trends in the meetings industry is a full-time job – here’s a fun infographic from Multibrief that you’ll want to check out, Infographic: Key trends for meetings and events.

Everyone knows there’s a move towards event technology and digital platforms. But don’t forget, if you’re looking for content for year-round use, a show daily will deliver. And be sure to make your show daily available digitally and share it via email with those not attending as well. Continue reading