At live events, you have a captive audience. Conference logistics keep attendees engaged, and moving along, from sessions to the exhibit hall, back to sessions, etc. But how do you keep users engaged during a virtual conference? They may log in to watch some sessions, or visit the virtual exhibit hall - but distractions are … Continue reading How do you Communicate with Attendees during a Virtual Event?
The pivot to virtual events has brought digital publishing to the forefront, and possibly left the future of print in jeopardy. When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn’t realize I would have so much to write about. I still have a … Continue reading Blog Round-Up: The Role of Print
Selling exhibit booths and conference sponsorships for live events is never easy, but companies know what to expect. You had metrics to provide, such as the number of attendees and attendee demographics. There was also structure – exhibit hall hours – which they could capitalize on. But virtual events, at this time, do not have … Continue reading Use Value-added Opportunities to Increase ROI for Virtual Exhibitors
The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – … Continue reading Virtual Conferences: Can Print Add Value?
Over the past few weeks, we’ve heard dozens of different suggestions for virtual conference sponsorships. Some create networking opportunities on virtual conference platforms. Others are more about engagement and building community, such as sponsored gifts and virtual concerts. Then there are sponsorships tied to virtual exhibit halls, such as scavenger hunts. What about building packages … Continue reading Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities
“How will you drive traffic into the exhibit hall?” is probably the most common question asked by exhibitors. Three months ago, you would have spoken about marketing and signage, dedicated hours and meal services. Now, you need a new answer. Yes, most, if not all, virtual conference platforms will include a virtual exhibit hall. But … Continue reading Virtual Exhibit Halls: Driving Traffic
When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I made a list of topics. Some have been easier to write than others, and the list keeps growing. I’ve added new ideas after attending webinars and speaking with clients. I’m also identifying additional ways for … Continue reading Blog Round-Up: Virtual Events
Industry partnerships are invaluable to associations. While these partnerships often involve more than just purchasing a tradeshow booth, exhibiting offers companies the opportunity to network with their target market – your attendees. When an event is cancelled, it’s a missed opportunity. Moving to a virtual event may sound great to attendees – they still have … Continue reading Virtual Events: What’s in it for Exhibitors?
If you had a crystal ball, what would show in terms of live events? Smaller, regional meetings? Spread-out seating to encourage social distancing? It's too early to predict what all the implications of COVID-19 will be. But one thing that many seem to be in agreement on: when live events do resume, attendance will still … Continue reading Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19