Incorporating Print into Green Initiatives

Show dailies can be your go-to onsite communications vehicle.

TSNN recently published an article on ways to “green” your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a “going green” discussion:  “print is bad, no more print.” But print has been such a main-stay, both in our daily lives and at conferences, is it really smart to just eliminate all print materials? We recognize that as event technologies become the norm – mobile apps, online planners, etc. – the role of print materials at a conference is changing, but it’s still a necessary component.

Print’s not going away – show dailies are alive and well, CustomNEWS is picking up new clients and seeing ad revenues grow, resulting in bigger issues. Part of that growth is due to organizations taking a strategic look at what print offers their organization (revenue, content marketing channels), attendees and exhibitors. Rather than doing away with print, there could be a more cost-effective path to take. Print show dailies do more than share schedules and exhibitor list – they showcase content, and curate content to repurpose throughout the year.  Continue reading

Show Dailies: Unique Advertising Opportunities

Generate advertising revenue with a New Product Showcase.
Generate advertising revenue with a New Product Showcase.

Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper.

Along those same lines, show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading

Visit CustomNEWS at booth #1643 during #ExpoExpo

Stop by booth #1643 during #ExpoExpo to learn more about our print and digital publishing services.
Stop by booth #1643 during #ExpoExpo to learn more about our print and digital publishing services.

Are you headed to Anaheim for #ExpoExpo? Be sure to stop by booth #1643 to speak with Tim Mercer and Jenn Waters about CustomNEWS’ print and digital publishing services for conferences and trade shows.

Did you know print and digital show dailies deliver your meeting’s content to a wide audience? These publications will also generate revenue through advertising sales and sponsorships.

CustomNEWS is a family-owned business. Together, our team has more than 65 years of experience delivering customized print and digital publications to associations and conferences of all sizes. Continue reading

Recommended Reading: Mobile Apps

Conference apps are now the norm: but are you doing enough to increase app usage?
Conference apps are now the norm: but are you doing enough to increase app usage?

I recently came across this article from Eventsforce, 9 Reasons Why Your Attendees Did NOT Use Your Event App.  It looked at nine different reasons that attendee usage of the conference app may not be as high as the organizers would like. Here’s a few tie-ins between the mobile app and the show daily to consider as you plan your next event.

The topic of attendee awareness about the conference mobile app is something I often bring up with clients.

  • Publish an article on the app in the first issue of their show daily. Include a FAQ section and highlight new features.
  • Is there a mobile app leaderboard? Include daily updates and promote the prizes available – attendees love to win things.

Continue reading