Exhibitors play a key role at conferences. They provide necessary financial support, but also draw in attendees. Your audience wants to be the first to hear about new products and have an opportunity to discuss challenges they are facing with someone who could help. Is your organization doing enough to help exhibitors maximize their decision to exhibit at your conference. Granted, you can’t do everything for them, and some will complain regardless – but here is a great article from MeetingsNet, written by Reno Macri, that all show organizers and exhibitors should read, 14 Ways Exhibitors Can Get the Most Out of Your Show. Continue reading
For the past two years, CustomNEWS has produced the chapter newsletter for the PCMA New England Chapter. A digital version is sent out via email and posted to social media. We recently wrote about show daily publications for the fall issue. We looked at why organizations should keep printing, and how show dailies and mobile apps support each other. Continue reading
Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives?
Show Daily Advertising & Sponsorships
Show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading
TSNN recently published an article on ways to “green” your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a “going green” discussion: “print is bad, no more print.” But print has been such a main-stay, both in our daily lives and at conferences, is it really smart to just eliminate all print materials? We recognize that as event technologies become the norm – mobile apps, online planners, etc. – the role of print materials at a conference is changing, but it’s still a necessary component.
Print’s not going away – show dailies are alive and well, CustomNEWS is picking up new clients and seeing ad revenues grow, resulting in bigger issues. Part of that growth is due to organizations taking a strategic look at what print offers their organization (revenue, content marketing channels), attendees and exhibitors. Rather than doing away with print, there could be a more cost-effective path to take. Print show dailies do more than share schedules and exhibitor list – they showcase content, and curate content to repurpose throughout the year. Continue reading
Non-dues revenue is always a hot topic in the associations arena, but also a delicate topic – as the offerings need to be positioned as assets to the organization, not just money-makers. A show daily delivers on all accounts: Continue reading
Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper.
Along those same lines, show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading
Are you headed to Anaheim for #ExpoExpo? Be sure to stop by booth #1643 to speak with Tim Mercer and Jenn Waters about CustomNEWS’ print and digital publishing services for conferences and trade shows.
Did you know print and digital show dailies deliver your meeting’s content to a wide audience? These publications will also generate revenue through advertising sales and sponsorships.
CustomNEWS is a family-owned business. Together, our team has more than 65 years of experience delivering customized print and digital publications to associations and conferences of all sizes. Continue reading
I recently came across this article from Eventsforce, 9 Reasons Why Your Attendees Did NOT Use Your Event App. It looked at nine different reasons that attendee usage of the conference app may not be as high as the organizers would like. Here’s a few tie-ins between the mobile app and the show daily to consider as you plan your next event.
The topic of attendee awareness about the conference mobile app is something I often bring up with clients.
- Publish an article on the app in the first issue of their show daily. Include a FAQ section and highlight new features.
- Is there a mobile app leaderboard? Include daily updates and promote the prizes available – attendees love to win things.
Show daily advertising revenue typically comes from conference exhibitors seeking to stand out, promote new products and drive booth traffic. CustomNEWS recently took a different approach for a client. We turned our focus to selling ads to academic institutions seeking to promote fellowship programs and employment opportunities. Continue reading