Seeking a new way to share conference details with members, confirmed registrants and prospective attendees? Check out the digital preview issue that CustomNEWS published last month for the American Association of Anatomists: Email Preview Issue Distributed via email and AAA's social media channels, the publication includes links to registration pages, reminders about upcoming conference events … Continue reading Case Study: Digital Preview Issue
What a great year we had! After launching our blog two years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2018, we wanted to look back at our most-read posts and pages in 2017: CustomNEWS Case … Continue reading Looking Back: Top Posts of 2017!
Did you know that attendees, exhibitors and the association will all benefit from having a conference show daily? Each may take away something different from the publication, but it will definitely raise the status of your event. Check out our blog posts for more on how each group would benefit: Five Ways Exhibitors Benefit from … Continue reading Everyone Benefits from a Show Daily
A recent blog post about the value of exhibiting led me to think about ways an association can leverage the publication of a show daily to offer exhibitors new ways to stand out on the trade show floor and drive booth traffic, beyond just simply asking them to buy an ad. Here's a look at … Continue reading Show Dailies Help Your Exhibitors Stand Out in a Crowd!
By Mariela Murphy Meeting planners will tell you the secret to a successful conference or event is communication, especially when it comes to the attendee experience. Attendees, or participants as they are now more properly referred to, are looking not only to be educated at your event but more importantly to be engaged, to be … Continue reading Communication: The Key to a Successful Conference
The topics of this week’s posts came to me while reading tweets from ASAE’s Great Ideas Conference. Today, we look at the investments made to host a conference. An association invests in: Meeting space Marketing materials Staff time Travel Keynote speakers Exhibit hall Attendees commit their time and money to attend your conference. Exhibitors invest … Continue reading How do you Invest in Content?