Recommended Reading: Growing Attendance

An event’s success can be defined in different ways, but strong attendance numbers are a must. While it may not be realistic to expect strong growth every year, you don’t want to see a drop off. That could mean they are turning to other organizations for education, and not yours! This post from MemberClicks, From #ASAE17: 4 Barriers to People Attending a Conference, caught my eye last week because it focuses on the experience that your event will offer. Continue reading

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Recommended Reading: #FOMO

Publish photo groups in the show daily, and then create photo albums on social media to show off the day in pictures!
Publish photo groups in the show daily, and then create photo albums on social media to show off the day in pictures!

At a marketing event last week, my colleague and I frequently lauded the show daily as a tool to use to market future events. Showcasing content, photos and videos will show those not in attendance what they missed. MeetingsNet recently published an article on FOMO with more ideas on how to increase attendance.

I also wrote about FOMO and show daily tie-ins earlier this year as well on this blog. Here’s a few of the highlights:

Non-attendees can read about session topics and keynote speakers in promotional materials, maybe browse the exhibitor list as well. But without a way to capture a conference’s happenings, how are they going to know they missed out? Continue reading