An event's success can be defined in different ways, but strong attendance numbers are a must. While it may not be realistic to expect strong growth every year, you don't want to see a drop off. That could mean they are turning to other organizations for education, and not yours! This post from MemberClicks, From #ASAE17: … Continue reading Recommended Reading: Growing Attendance
attendance
Recommended Reading: Growing Attendance
Stagnant is never good, especially when you're talking about numbers. Increasing conference attendance takes work, especially as travel budgets are cut and you are competing with your competitors for the same attendees. Standing out from the crowd starts with content - you must offer them something they aren't going to find at another organization's event. … Continue reading Recommended Reading: Growing Attendance
Recommended Reading: #FOMO
At a marketing event last week, my colleague and I frequently lauded the show daily as a tool to use to market future events. Showcasing content, photos and videos will show those not in attendance what they missed. MeetingsNet recently published an article on FOMO with more ideas on how to increase attendance. I also … Continue reading Recommended Reading: #FOMO