Social Media’s Impact on the Attendee Experience

Promote social media channels such as Instagram with collages of posts.

This Wall Street Journal article on social media’s impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables at different restaurants each night to play host to theme dinners.

It’s no secret that social media has had a (mostly positive) impact on the meetings industry. Of course, when an attendee tweets about shuttle bus problems or over-packed sessions, a meetings organizer may question its benefit. But overall, the good usually outweighs the bad – afterall, it’s free marketing for your association. Continue reading

Putting the Fun Back in Social Media

Having members video blog during your conference will lead to increased interaction – and fun posts!

A recent Collison Media & Events webinar focused on social media – and how to make it fun again. We took away some helpful tips from the engaging discussion between Stephanie Davis Smith, Kelsey Ogletree and Natalie Dupuis about how to get the most from our social media platforms.

Social Media: Overall Value and Approach

  • Social media gives you a place to engage, connect and vent.
  • You need to have a social media presence so your audience knows you exist.
  • It’s important to nurse relationships with followers.
  • Social media needs content.
  • Do research: see what your competition is up to.
  • Find a way to make your pages addictive, so they will keep coming back to you.
  • It’s important to put out different types of content to find out what your audience wants and what will make them keep coming back.

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