Social Media’s Impact on the Attendee Experience

Promote social media channels such as Instagram with collages of posts.

This Wall Street Journal article on social media’s impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables at different restaurants each night to play host to theme dinners.

It’s no secret that social media has had a (mostly positive) impact on the meetings industry. Of course, when an attendee tweets about shuttle bus problems or over-packed sessions, a meetings organizer may question its benefit. But overall, the good usually outweighs the bad – afterall, it’s free marketing for your association. Continue reading

Engaging Virtual Attendees: Don’t Overlook your Show Daily!

virtual-handshake
Virtual attendees need to feel they are included – and not forgotten about simply because they aren’t attending in-person.

The virtual audience needs engagement opportunities that make them feel included. Working polling, text chat (with a dedicated moderator) and games into the virtual conference arena are a must.

What about the conference show daily? Before you dismiss it as something that wouldn’t add value to your virtual conference, check out our ideas: Continue reading

Recommended Reading: Mobile Apps

Conference apps are now the norm: but are you doing enough to increase app usage?
Conference apps are now the norm: but are you doing enough to increase app usage?

I recently came across this article from Eventsforce, 9 Reasons Why Your Attendees Did NOT Use Your Event App.  It looked at nine different reasons that attendee usage of the conference app may not be as high as the organizers would like. Here’s a few tie-ins between the mobile app and the show daily to consider as you plan your next event.

The topic of attendee awareness about the conference mobile app is something I often bring up with clients.

  • Publish an article on the app in the first issue of their show daily. Include a FAQ section and highlight new features.
  • Is there a mobile app leaderboard? Include daily updates and promote the prizes available – attendees love to win things.

Continue reading

Case Study: Daily Schedules in the Show Daily

An attendee used the daily schedule page to keep track of the sessions he attended.
An attendee used the daily schedule page to keep track of the sessions he attended.

Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book.

At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At past conferences, attendees would turn to the conference’s souvenir journal for program information, schedules, etc. This year, the souvenir journal was not produced. Instead, that information was in the conference’s expanded online planner and mobile app (CadmiumCD). Continue reading

Everyone Benefits from a Show Daily

Publishing a show daily provides attendees with the up-to-date information they need to make the most of your conference!
Publishing a show daily provides attendees with the up-to-date information they need to make the most of your conference!

Did you know that attendees, exhibitors and the association will all benefit from having a conference show daily? Each may take away something different from the publication, but it will definitely raise the status of your event. Check out our blog posts for more on how each group would benefit: Continue reading

Show Daily Writers Provide Fresh Perspective

Show dailies usually include a lot of the same things – all valuable. Schedule changes, coverage of keynote speakers and interesting photography help showcase an association’s annual meeting to its attendees and members. But with input from member volunteer writers, the value and scope of show daily coverage can accomplish so much more. Continue reading

Social Media and Show Dailies: Working Together

Social media can be time-consuming, but also offer free publicity, engagement and excitement – ever walk the halls and hear an attendee report that the conference hashtag is trending? They are excited – and it raises overall perception of your conference.

Here are some recent blog posts that look at the connections between social media and your conference’s show daily:

Show Dailies Showcase Content

  • Show content has a shelf-life far longer than the conference at which it was shared. Previews and recaps of education sessions, attendee and speaker interviews, association updates and exhibitor news can be used in association publications, email newsletters, blogs and posts on social media channels.

Continue reading

#FOMO: Your Show Daily Can Help!

FOMO – fear of missing out – is a phrase often used in commercials. But it also has a lot of relevance in the meetings industry.

Are you creating enough buzz from your conference that will have those not attending rethinking their decision?

Show dailies create headlines that will get noticed.
Show dailies create headlines that will get noticed.

Non-attendees can read about session topics and keynote speakers in promotional materials, maybe browse the exhibitor list as well. But without a way to capture a conference’s happenings, how are they going to know they missed out? Continue reading