Seeking a new way to share conference details with members, confirmed registrants and prospective attendees? Check out the digital preview issue that CustomNEWS published last month for the American Association of Anatomists: Email Preview Issue Distributed via email and AAA's social media channels, the publication includes links to registration pages, reminders about upcoming conference events … Continue reading Case Study: Digital Preview Issue
Content is king - we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing - here's a look at a few we've posted on the topic: Creating Year-Round Content: Start with the … Continue reading Blog Round-Up: Content Marketing
(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Taking content and repurposing it into different forms will fuel a year-long content marketing initiative. Where can this … Continue reading Recommended Reading: #ContentMarketing
Are you headed to Anaheim for #ExpoExpo? Be sure to stop by booth #1643 to speak with Tim Mercer and Jenn Waters about CustomNEWS' print and digital publishing services for conferences and trade shows. Did you know print and digital show dailies deliver your meeting’s content to a wide audience? These publications will also generate … Continue reading Visit CustomNEWS at booth #1643 during #ExpoExpo
With mobile app usage approaching record levels and exhibitors cutting back budgets, have you thought about eliminating print publications at your event, such as the traditional program book? Are you hesitant to add something new, such as a show daily? We agree, print’s role in the meetings industry is changing, but we don’t see it … Continue reading Before You Kick Print to the Recycling Bin…
You know when a client says something – innocently over coffee, perhaps – but it hits home in a way you didn’t see coming? During a planning meeting, one of our clients was talking about all the reasons to continue to publish a show daily. It helps them retain and curate the meeting’s content, offers … Continue reading Elevating Your Meeting’s Greatness
What a great year we had! We launched our blog in January, with great results. As we plan out our posts for 2016, we wanted to look back at our top 10 posts of 2015: Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps … Continue reading Looking Back: Top 10 Posts of 2015!
“There’s no time to do anything new. We don’t have enough time to do what we have to do, let alone do something else. And something new in print? That just doesn’t make sense.” You know of associations that produce show daily newspapers at their events, but you’ve never completely understood why. Your colleagues … Continue reading Adding a Show Daily? It’s a No-Brainer!
Having a show daily at your next meeting or event may not save lives, but it could save a tradition that you didn’t realize was important to your attendees. CustomNEWS recently published a newspaper in conjunction with a fundraising walk that was celebrating its 10th anniversary. Before the event, our reporter was interviewing past participants … Continue reading What’s Your Rainbow Bagel?