Did you read these posts? They were our five most-read posts in June: Planning for the Hybrid Experience How do you Communicate with Attendees during a Virtual Event? Virtual Conferences: Can Print Add Value? Webinar Recap: Engaging Virtual Attendees Virtual Conferences: What about your Store? Would you like to discuss our print and digital publishing … Continue reading Top Posts: June 2021
There's no question, the pandemic has forever changed the meetings industry. As live events resume, there will be a lot of familiar elements, but many new ones as well. A recent Associations Now article from caught our attention, as it pointed out a few meeting trends that developed during the pandemic, but should be here … Continue reading Hybrid Events & Digital Publishing Tools: Trends We Hope are Here to Stay
APIC Daily News has been the official daily newspaper of the APIC Annual Conference, dating back to 2006. And even though this year's conference was held virtually, the publication again shared conference news with a wide audience. Advertising was sold in both the digital publication and the email newsletters that were sent to conference attendees … Continue reading Case Study: APIC Virtual Conference
Earlier this summer, the CustomNEWS team returned to live events, with the publication of a conference newspaper at the New Cardiovascular Horizons (NCVH) conference at the Roosevelt Hotel, New Orleans, LA. CustomNEWS has been producing "What's on the Horizon?," the conference's official daily newspaper, since 2010. Over the years, the publication has become a go-to … Continue reading Case Study: NCVH 2021 Annual Conference
If 2020 was the year of the virtual event, what's the outlook for 2021? I do not think anyone expects "the same ole" meeting environment. Virtual platforms became the "go-to solution" when COVID-19 brought the industry to a standstill. And now, as vaccine rollouts become more encouraging, does this mean "same ole, same ole" live … Continue reading 2021: The Year of Hybrid Events?
Digital marketing quickly became the go-to tool for promoting virtual events. Paid advertising, email blasts and social media campaigns all help get the word out. But is digital enough? Don't overlook the role that print can play as a marketing tool. Inboxes are over-flowing, we're maxing out on screen time...why not send a print preview … Continue reading Blog Round-up: Printing for Virtual Events
How can you help exhibitors generate ROI from a virtual exhibit hall? ROI is very important to exhibitors. At live events, they can measure ROI by the number of visitors to their booth, scanned badges and attendance at special events. Virtual events do not offer a captive audience in the same way that live events … Continue reading Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!
Reach attendees & members at their homes in office with print preview and/or highlights issues. While there has been a movement to "print less" at onsite events over the past few years, attendees still seek out printed materials. Having access to daily schedules, vendor lists and exhibit hall floor plans in print format can be … Continue reading Going Virtual? Don’t Overlook Print!
Digital daily newspapers enhance a virtual meeting, showcase content and generate revenue. Last month, CustomNEWS published a digital daily newspaper for IDWeek. We produced four issues of a digital daily publication, which was distributed in a daily email newsletter sent to more than 50,000 recipients. Our email newsletters had a 25% open rate and 4% … Continue reading Case Study: IDWeek 2020