Recommended Reading: 3 Content Lessons from ASAE’s #MMCCon, via @MelEdits

Earlier this year, Jenn Waters, Assistant Publisher, CustomNEWS, presented during ASAE's Marketing, Membership and Communications Conference on the role that print still has at conferences. (View her case studies here). Shortly after the conference, Melanie Powers shared her top take-aways, 3 Content Lessons from ASAE’s Marketing, Membership and Communications Conference.   Her first take-away related … Continue reading Recommended Reading: 3 Content Lessons from ASAE’s #MMCCon, via @MelEdits

Recommended Reading: Video Content on a Budget

Like many things, video production is something thought to be very expensive. But this LinkedIn post from Megan Van Petten, Create Amazing Video Content on a Budget, shows you that's no longer the case. Show Dailies Support Multiple Mediums Show dailies are no longer just a print publication that's read onsite then recycled. CustomNEWS has carved out … Continue reading Recommended Reading: Video Content on a Budget

Show Dailies Support Event Technology, Generate Non-Dues Revenue

For the past two years, CustomNEWS has produced the chapter newsletter for the PCMA New England Chapter. A digital version is sent out via email and posted to social media. We recently wrote about show daily publications for the fall issue. We looked at why organizations should keep printing, and how show dailies and mobile … Continue reading Show Dailies Support Event Technology, Generate Non-Dues Revenue

This Year’s Popular Posts

We’re excited to announce that our blog has had more than 2,400 visitors and 4,400 views since its launch in 2016. Check out what our visitors have been reading this year - here's our top five most-viewed posts. Stand-alone Exhibitor Guides Add Value Exhibitors invest in your organization when they exhibit at your conference. Could a … Continue reading This Year’s Popular Posts

Recommended Reading: Promoting Content

Do you create great content, then wonder, why isn't anyone reading it? It could be because they don't know it's out there. Here's a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed. Almost all of these suggestions can be applied to your conference content, whether it's being generated … Continue reading Recommended Reading: Promoting Content

Recommend Reading: Event Metrics

Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event's success - here's a great article from SmartMeetings, 6 Ways to Measure an Event's Success? Here's a quick look at how a show daily can play a role/impact some of these measurements. Social Media: Not everyone's on social … Continue reading Recommend Reading: Event Metrics