Recommended Reading: Video Content on a Budget

Like many things, video production is something thought to be very expensive. But this LinkedIn post from Megan Van PettenCreate Amazing Video Content on a Budget, shows you that’s no longer the case. Continue reading

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Show Dailies Support Event Technology, Generate Non-Dues Revenue

For the past two years, CustomNEWS has produced the chapter newsletter for the PCMA New England Chapter. A digital version is sent out via email and posted to social media. We recently wrote about show daily publications for the fall issue. We looked at why organizations should keep printing, and how show dailies and mobile apps support each other. Continue reading

This Year’s Popular Posts

Attendees see the show daily as a great source of information.

We’re excited to announce that our blog has had more than 2,400 visitors and 4,400 views since its launch in 2016. Check out what our visitors have been reading this year – here’s our top five most-viewed posts.

Stand-alone Exhibitor Guides Add Value

Exhibitors invest in your organization when they exhibit at your conference. Could a stand-alone exhibitor guide add more value then including this information in the back of the program book? Continue reading

Recommended Reading: Promoting Content

Show those not attending what they are missing.

Do you create great content, then wonder, why isn’t anyone reading it? It could be because they don’t know it’s out there. Here’s a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed.

Almost all of these suggestions can be applied to your conference content, whether it’s being generated by your show daily’s reporters, committee members, bloggers, etc. Don’t stop promoting content just because the conference ended. Continue reading

Have You Read these Posts?

We’re excited to announce that our blog has had more than 2,200 visitors and 3,900 views since its launch two years ago. Here’s a look at the top 5 blog posts so far in 2017:

Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.

Showcase Photos and Videos in Your Show Daily: A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience – while only needing to direct them to one site. Read more…
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Recommend Reading: Event Metrics

Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event’s success – here’s a great article from SmartMeetings, 6 Ways to Measure an Event’s Success? Here’s a quick look at how a show daily can play a role/impact some of these measurements. Continue reading

Blog Round-Up: Content Marketing

Content is king – we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing – here’s a look at a few we’ve posted on the topic:

Creating Year-Round Content: Start with the Opening Keynote:  Over the next few months, we’ll write about ways to generate different types of content from a show daily article/conference event. We’re going to work under the assumption that you have a show daily editorial team onsite (at least one photographer and reporter) covering sessions. Read more.
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Recommended Reading: CME Content

Getting a prospective attendee’s attention is not easy, and what works for one person may not for another. Here’s an article from Charge Ahead Marketing (via Meetings Net) that looks at how content marketing initiatives could be what CME providers are overlooking, CME Watch: Not Content with Your Marketing? Try Content. Continue reading