Recommended Reading: Promoting Content

Show those not attending what they are missing.

Do you create great content, then wonder, why isn’t anyone reading it? It could be because they don’t know it’s out there. Here’s a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed.

Almost all of these suggestions can be applied to your conference content, whether it’s being generated by your show daily’s reporters, committee members, bloggers, etc. Don’t stop promoting content just because the conference ended.

  • Take the digital versions of your show daily and link directly to an article on a hot topic, or current event.
  • Did your conference have tracks? Plan to have a few sessions from each track covered, then condense those articles down into wrap-ups that can be posted online, in newsletters and shared via email newsletters.
  • Depending on your email marketing plan, perhaps look at sharing a daily email during the conference that highlights conference content. You’ll probably cause at least a few non-attendees to second guess their decision not to attend.
  • Were topics covered in your show daily going to be addressed during future webinars, covered in upcoming publications, etc.? Tease those events by repurposing the show daily articles.

Let’s talk about how publishing a show daily will give you non only a new non-dues revenue stream, but also a resource for content that can be shared throughout the year. Contact Jenn Waters, jwaters@showdailies.com, today!

Have You Read these Posts?

We’re excited to announce that our blog has had more than 2,200 visitors and 3,900 views since its launch two years ago. Here’s a look at the top 5 blog posts so far in 2017:

Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.

Showcase Photos and Videos in Your Show Daily: A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience – while only needing to direct them to one site. Read more…
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Recommend Reading: Event Metrics

Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event’s success – here’s a great article from SmartMeetings, 6 Ways to Measure an Event’s Success? Here’s a quick look at how a show daily can play a role/impact some of these measurements. Continue reading

Blog Round-Up: Content Marketing

Content is king – we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing – here’s a look at a few we’ve posted on the topic:

Creating Year-Round Content: Start with the Opening Keynote:  Over the next few months, we’ll write about ways to generate different types of content from a show daily article/conference event. We’re going to work under the assumption that you have a show daily editorial team onsite (at least one photographer and reporter) covering sessions. Read more.
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Recommended Reading: CME Content

Getting a prospective attendee’s attention is not easy, and what works for one person may not for another. Here’s an article from Charge Ahead Marketing (via Meetings Net) that looks at how content marketing initiatives could be what CME providers are overlooking, CME Watch: Not Content with Your Marketing? Try Content. Continue reading

Recommended Reading: #ContentMarketing

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We’ll then share some links to some of our posts on related topics. Happy reading!)

Taking content and repurposing it into different forms will fuel a year-long content marketing initiative. Where can this content be found? Conferences! Here’s a great article from Bizzabo that was posted on TSNN last fall, The Event Organizer’s Guide To Content Marketing.

Some of David’s tips echo sentiments we’ve shared on our blog: Continue reading

Show Daily Content Slideshow: Photos, News and More!

We produce show dailies for a lot of very different organizations, thus the content in each publication is slightly different. Here’s a look at some examples included in this year’s projects.

Check out our slideshow for some suggestions on what content could be featured in your show daily: see something that fits with your meeting? Contact us today to get started! Continue reading

Hot Topics on the CustomNEWS Blog

Sell your show daily distribution as a sponsorship to bring in new revenue!

How is it already September? Time flies, for sure! Here’s a look back at our most popular posts of the year, so far. Check back in December to see what our year-end results are.

Digital Marketing: It Starts with Print:

Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print. Click here to continue reading. Continue reading