During the month of June, we added 11 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. We wrote about the potential role for print publications, ideas for canceled events, sharing content and much more. We wanted to highlight a few of the month’s popular posts, along with … Continue reading Monthly Round-Up: June’s Popular Posts
Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done? Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year
Whether it's a live or virtual event, the sharing of conference content shouldn't stop just because the event has concluded. Digital publishing provides multiple tools that can increase your ROI, connect exhibitors with their target audience and remind users about future opportunities. Do you offer on-demand sessions? Promote access: attendees may have missed a session, … Continue reading Post-Event Communications: Continue to Share Content, Generate Revenue
Yes, we really are posing that question. Why, you may wonder, would a digital event need a printed program? Wouldn't the conference website, email newsletters or a digital guide be better fits? Possibly, but why only rely on digital mediums? A printed program, regardless of the page size or paper stock, could be very useful: … Continue reading Does Your Virtual Event Need a Printed Program?
Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community
During the month of May, we added 15 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. Our blog had more than 450 visitors in May – which is a new monthly record; and more than 1,100 views. Thank you for reading! We wanted to highlight a few … Continue reading Monthly Round-Up: May’s Popular Posts
Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall
Poster Halls are a trademark of medical conferences. Poster authors often have the opportunity to present their research during poster sessions. With the move to virtual platform, what does that mean for the Poster Hall? Here’s a case study from CadmiumCD, about how they assisted a client in moving a poster session into their … Continue reading Virtual Events: Showcasing your Poster Hall
The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – … Continue reading Virtual Conferences: Can Print Add Value?