If 2020 was the year of the virtual event, what's the outlook for 2021? I do not think anyone expects "the same ole" meeting environment. Virtual platforms became the "go-to solution" when COVID-19 brought the industry to a standstill. And now, as vaccine rollouts become more encouraging, does this mean "same ole, same ole" live … Continue reading 2021: The Year of Hybrid Events?
Digital marketing quickly became the go-to tool for promoting virtual events. Paid advertising, email blasts and social media campaigns all help get the word out. But is digital enough? Don't overlook the role that print can play as a marketing tool. Inboxes are over-flowing, we're maxing out on screen time...why not send a print preview … Continue reading Blog Round-up: Printing for Virtual Events
How can you help exhibitors generate ROI from a virtual exhibit hall? ROI is very important to exhibitors. At live events, they can measure ROI by the number of visitors to their booth, scanned badges and attendance at special events. Virtual events do not offer a captive audience in the same way that live events … Continue reading Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!
Reach attendees & members at their homes in office with print preview and/or highlights issues. While there has been a movement to "print less" at onsite events over the past few years, attendees still seek out printed materials. Having access to daily schedules, vendor lists and exhibit hall floor plans in print format can be … Continue reading Going Virtual? Don’t Overlook Print!
Digital daily newspapers enhance a virtual meeting, showcase content and generate revenue. Last month, CustomNEWS published a digital daily newspaper for IDWeek. We produced four issues of a digital daily publication, which was distributed in a daily email newsletter sent to more than 50,000 recipients. Our email newsletters had a 25% open rate and 4% … Continue reading Case Study: IDWeek 2020
How will you welcome virtual attendees at your next live event? Live events will return, that we're sure of. When? Who knows. Will they look the same, pre-COVID? Probably not. Welcoming back live events will not be easy. After losing millions due to cancelled events, venues need to look at what is needed to welcome … Continue reading Planning for the Hybrid Experience
A recent article from Associations Now caught my eye: Virtual Events: Make Your Sponsor the Star. Many of the suggestions that were provided were things that we've suggested on our blog...and our doing with current and clients. At live events, sponsors have so many opportunities to increase brand awareness, drive booth traffic and establish connections. … Continue reading Virtual Events: Supporting Your Sponsors
Virtual conferences are a completely different ballgame...attendees, planners and sponsors will all agree on that. Time commitments, platform selection and ROI are just a few of the many concerns that need to be addressed. But one thing that does not change: educational content. The methods in which it's consumed, and shared, may be different, but … Continue reading Case Study: Destinations International Post-Conference Digital Highlights Issue
During the month of June, we added 11 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. We wrote about the potential role for print publications, ideas for canceled events, sharing content and much more. We wanted to highlight a few of the month’s popular posts, along with … Continue reading Monthly Round-Up: June’s Popular Posts