During the month of June, we added 11 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. We wrote about the potential role for print publications, ideas for canceled events, sharing content and much more. We wanted to highlight a few of the month’s popular posts, along with … Continue reading Monthly Round-Up: June’s Popular Posts
Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done? Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year
Moving to a virtual platform provides both new opportunities and challenges. Some elements of a live event, such as a poster hall or onsite store, may require some creative thinking. But without travel requirements, attendance may see a boost; and you can also market to new audiences - invite them to "test drive" what you … Continue reading Blog Round-Up: Virtual Events, Part 3
Whether it's a live or virtual event, the sharing of conference content shouldn't stop just because the event has concluded. Digital publishing provides multiple tools that can increase your ROI, connect exhibitors with their target audience and remind users about future opportunities. Do you offer on-demand sessions? Promote access: attendees may have missed a session, … Continue reading Post-Event Communications: Continue to Share Content, Generate Revenue
Late spring and early summer conferences quickly became the guinea pigs of the events industry – organizers had to quickly learn as much as they could about virtual conferences, from what platform to use and how to structure, to how to promote and what to charge. Now, the conversation shifts to events scheduled for the … Continue reading Fall Conferences: Live, Hybrid or Virtual?
Poster Halls are a trademark of medical conferences. Poster authors often have the opportunity to present their research during poster sessions. With the move to virtual platform, what does that mean for the Poster Hall? Here’s a case study from CadmiumCD, about how they assisted a client in moving a poster session into their … Continue reading Virtual Events: Showcasing your Poster Hall
Program books have been the “go-to” for attendees at live events. But with the growth of mobile apps, many organizers have questioned the necessity to still provide a printed program book. If you’re planning an upcoming meeting, there may be more to consider in regards keeping or eliminating the onsite program book. New factors to … Continue reading Upcoming Live Events: Do You Still Need a Program Book?
Hundreds of conferences and tradeshows have been canceled in just a few months’ time. For most, there was no alternative. The situation was just too volatile to risk waiting to see if curves flattened. CustomNEWS knows that canceling an Annual Meeting results in the loss of hundreds of thousands of dollars in revenue. Everyone suffers … Continue reading Event Canceled? Digital Communications Tools Connect Attendees & Exhibitors
Moving a conference to a virtual platform can be a bit overwhelming. There are so many decisions that need to be answered, from which technology supplier to select, along with session formats, programming length and how to manage a virtual exhibit hall. And of course it may be unclear as to what the reception from … Continue reading Digital Publishing Solutions for Virtual Events