Plan It, but Will They Come? The anticipation couldn’t have been higher before the early August Sea-Air-Space convention in National Harbor, Maryland. The host facility – the spacious Gaylord National Harbor – had just reopened the month before. But would people really show up? What with the emergence of the delta variant on the minds … Continue reading Case Study: Sea-Air-Space
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Virtual or Hybrid? A Few Ideas to Consider…
We're now almost 18 months into the COVID-19 pandemic. Many meeting organizers had hoped that 2021 would be known as the year that live events returned. But there's still a few too many hurdles to overcome...thus we are seeing conference organizers now planning a second virtual conference. After a "hurry up and learn" mentality in … Continue reading Virtual or Hybrid? A Few Ideas to Consider…
Top Posts: June 2021
Did you read these posts? They were our five most-read posts in June: Planning for the Hybrid Experience How do you Communicate with Attendees during a Virtual Event? Virtual Conferences: Can Print Add Value? Webinar Recap: Engaging Virtual Attendees Virtual Conferences: What about your Store? Would you like to discuss our print and digital publishing … Continue reading Top Posts: June 2021
Hybrid Events & Digital Publishing Tools: Trends We Hope are Here to Stay
There's no question, the pandemic has forever changed the meetings industry. As live events resume, there will be a lot of familiar elements, but many new ones as well. A recent Associations Now article from caught our attention, as it pointed out a few meeting trends that developed during the pandemic, but should be here … Continue reading Hybrid Events & Digital Publishing Tools: Trends We Hope are Here to Stay
Blog Round-up: Printing for Virtual Events
Digital marketing quickly became the go-to tool for promoting virtual events. Paid advertising, email blasts and social media campaigns all help get the word out. But is digital enough? Don't overlook the role that print can play as a marketing tool. Inboxes are over-flowing, we're maxing out on screen time...why not send a print preview … Continue reading Blog Round-up: Printing for Virtual Events
Going Virtual? Don’t Overlook Print!
Reach attendees & members at their homes in office with print preview and/or highlights issues. While there has been a movement to "print less" at onsite events over the past few years, attendees still seek out printed materials. Having access to daily schedules, vendor lists and exhibit hall floor plans in print format can be … Continue reading Going Virtual? Don’t Overlook Print!
Planning for the Hybrid Experience
How will you welcome virtual attendees at your next live event? Live events will return, that we're sure of. When? Who knows. Will they look the same, pre-COVID? Probably not. Welcoming back live events will not be easy. After losing millions due to cancelled events, venues need to look at what is needed to welcome … Continue reading Planning for the Hybrid Experience
Virtual Events: Supporting Your Sponsors
A recent article from Associations Now caught my eye: Virtual Events: Make Your Sponsor the Star. Many of the suggestions that were provided were things that we've suggested on our blog...and our doing with current and clients. At live events, sponsors have so many opportunities to increase brand awareness, drive booth traffic and establish connections. … Continue reading Virtual Events: Supporting Your Sponsors
Case Study: Destinations International Post-Conference Digital Highlights Issue
Virtual conferences are a completely different ballgame...attendees, planners and sponsors will all agree on that. Time commitments, platform selection and ROI are just a few of the many concerns that need to be addressed. But one thing that does not change: educational content. The methods in which it's consumed, and shared, may be different, but … Continue reading Case Study: Destinations International Post-Conference Digital Highlights Issue