Top Posts: June 2021

Did you read these posts? They were our five most-read posts in June: Planning for the Hybrid Experience How do you Communicate with Attendees during a Virtual Event? Virtual Conferences: Can Print Add Value? Webinar Recap: Engaging Virtual Attendees Virtual Conferences: What about your Store? Would you like to discuss our print and digital publishing … Continue reading Top Posts: June 2021

Hybrid Events & Digital Publishing Tools: Trends We Hope are Here to Stay

There's no question, the pandemic has forever changed the meetings industry. As live events resume, there will be a lot of familiar elements, but many new ones as well. A recent Associations Now article from caught our attention, as it pointed out a few meeting trends that developed during the pandemic, but should be here … Continue reading Hybrid Events & Digital Publishing Tools: Trends We Hope are Here to Stay

Blog Round-up: Printing for Virtual Events

Digital marketing quickly became the go-to tool for promoting virtual events. Paid advertising, email blasts and social media campaigns all help get the word out. But is digital enough? Don't overlook the role that print can play as a marketing tool. Inboxes are over-flowing, we're maxing out on screen time...why not send a print preview … Continue reading Blog Round-up: Printing for Virtual Events

Going Virtual? Don’t Overlook Print!

Reach attendees & members at their homes in office with print preview and/or highlights issues. While there has been a movement to "print less" at onsite events over the past few years, attendees still seek out printed materials. Having access to daily schedules, vendor lists and exhibit hall floor plans in print format can be … Continue reading Going Virtual? Don’t Overlook Print!

Planning for the Hybrid Experience

How will you welcome virtual attendees at your next live event? Live events will return, that we're sure of. When? Who knows. Will they look the same, pre-COVID? Probably not. Welcoming back live events will not be easy. After losing millions due to cancelled events, venues need to look at what is needed to welcome … Continue reading Planning for the Hybrid Experience

Virtual Events: Supporting Your Sponsors

A recent article from Associations Now caught my eye: Virtual Events: Make Your Sponsor the Star. Many of the suggestions that were provided were things that we've suggested on our blog...and our doing with current and clients. At live events, sponsors have so many opportunities to increase brand awareness, drive booth traffic and establish connections. … Continue reading Virtual Events: Supporting Your Sponsors

Case Study: Destinations International Post-Conference Digital Highlights Issue

Virtual conferences are a completely different ballgame...attendees, planners and sponsors will all agree on that. Time commitments, platform selection and ROI are just a few of the many concerns that need to be addressed. But one thing that does not change: educational content. The methods in which it's consumed, and shared, may be different, but … Continue reading Case Study: Destinations International Post-Conference Digital Highlights Issue

Monthly Round-Up: June’s Popular Posts

During the month of June, we added 11 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. We wrote about the potential role for print publications, ideas for canceled events, sharing content and much more. We wanted to highlight a few of the month’s popular posts, along with … Continue reading Monthly Round-Up: June’s Popular Posts

How do you Increase an Event’s ROI? Share Content throughout the Year

Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done?   Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year