Recommended Reading: Attendee Problems

Help first-timers get the most out of their conference experience by including some tips in your show daily.

Making the experience painless – and beneficial – for attendees can be a challenging job. Here’s a great article from @SmoothThePath with some common problems attendees and exhibitors may face, and some suggestions on how to overcome them, The Problems Attendees Experience at Conferences. Continue reading

Recommend Reading: Event Metrics

Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event’s success – here’s a great article from SmartMeetings, 6 Ways to Measure an Event’s Success? Here’s a quick look at how a show daily can play a role/impact some of these measurements. Continue reading

Recommended Reading: CME Content

Getting a prospective attendee’s attention is not easy, and what works for one person may not for another. Here’s an article from Charge Ahead Marketing (via Meetings Net) that looks at how content marketing initiatives could be what CME providers are overlooking, CME Watch: Not Content with Your Marketing? Try Content. Continue reading

Recommended Reading: #ContentMarketing

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We’ll then share some links to some of our posts on related topics. Happy reading!)

Taking content and repurposing it into different forms will fuel a year-long content marketing initiative. Where can this content be found? Conferences! Here’s a great article from Bizzabo that was posted on TSNN last fall, The Event Organizer’s Guide To Content Marketing.

Some of David’s tips echo sentiments we’ve shared on our blog: Continue reading