Getting a prospective attendee's attention is not easy, and what works for one person may not for another. Here's an article from Charge Ahead Marketing (via Meetings Net) that looks at how content marketing initiatives could be what CME providers are overlooking, CME Watch: Not Content with Your Marketing? Try Content. Key take-aways, infographics and … Continue reading Recommended Reading: CME Content
(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Taking content and repurposing it into different forms will fuel a year-long content marketing initiative. Where can this … Continue reading Recommended Reading: #ContentMarketing
Over the past 10 years, digital publishing software has strengthened the role of the print publication. Digital versions now expand audiences, offer a lower-cost subscription option and can be easily shared on social media. Here's a great post from Nxtbook, Should I have a website or a digital publication?, on the topic. CustomNEWS creates digital … Continue reading Recommended Reading: Digital Publications
“Content is king” is a common phrase heard when discussing meeting design and education offerings. Positioning your organization as an influencer in your industry starts with delivering content that your members, attendees and followers cannot find elsewhere. With the growth of hybrid meetings and on-demand programming, not to mention more cost-effective event technologies offerings, a … Continue reading Content is King – Show it Off in your Show Daily!
For the past few years, CustomNEWS has worked with a growing medical foundation to publish the show daily for their growing annual conference. This year, two post-conference highlights issues were produced, giving the client a tool to show content & highlights to both prospective attendees & industry supporters. Fellows Course Digital Highlights Issue: Added to … Continue reading Case Study: Sharing Content Year-Round
We produce show dailies for a lot of very different organizations, and we're always looking for ways to expand the reach of our publications while also offering more value to both our advertisers (exhibitors) and the association. CustomNEWS will send out a daily email that features show daily links, includes conference photos and highlights news … Continue reading Email Slideshow: Another Way to Promote Conference News!
We produce show dailies for a lot of very different organizations, thus the content in each publication is slightly different. Here's a look at some examples included in this year's projects. Check out our slideshow for some suggestions on what content could be featured in your show daily: see something that fits with your meeting? … Continue reading Show Daily Content Slideshow: Photos, News and More!
How is it already September? Time flies, for sure! Here's a look back at our most popular posts of the year, so far. Check back in December to see what our year-end results are. Digital Marketing: It Starts with Print: Social media, email and the Internet deliver news to a wide audience very quickly. All it … Continue reading Hot Topics on the CustomNEWS Blog
(This post first appeared on the TSNN blog: http://tsnn.com/news-blogs/wait-second-print-and-digital-support-each-other.) A few weeks ago, TSNN’s blog featured a post by Jay Tokosch of Core-Apps. His overall message – print is a waste of time and money, so stop printing and go digital-only, right now. I say, wait a second, Mr. Tokosch. Before you kick print into … Continue reading Wait a Second … Print and Digital Support Each Other!