Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue

Publish a digital preview issue to remind members about registration deadlines and showcase event highlights.

Show dailies are a unique publication – in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media.

Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on attendee marketing than they did in 2013. Is this due to higher printing/postage costs? A feeling that free social media opportunities are more lucrative?  Continue reading

Recommended Reading: Digital Marketing Tactics

Just a few fun ways to tie together your show daily and social media .
Just a few fun ways to tie together your show daily and social media .

A digital marketing plan is a must for any conference. Reaching attendees – and prospective attendees – where they are, whether it be Twitter, LinkedIn or email is a must. You can’t assume one platform will reach you target audience. Scanalytics recently wrote about digital marketing tactics on their blog – check out 5 Digital Marketing Tactics for Event Organizers for some great tips, including one you may not have thought of!

But when developing that digital marketing plan, don’t overlook the show daily as an asset for your social media team. And if your staff’s overstretched and cannot live-tweet or add content, we want to help. Publishing a show daily will enhance your social media strategy with show daily links, sessions quotes and daily photos. Here’s five suggestions on how to incorporate your show daily into your social media plan: Continue reading

Hot Topics on the CustomNEWS Blog

Sell your show daily distribution as a sponsorship to bring in new revenue!

How is it already September? Time flies, for sure! Here’s a look back at our most popular posts of the year, so far. Check back in December to see what our year-end results are.

Digital Marketing: It Starts with Print:

Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print. Click here to continue reading. Continue reading

#FOMO: Your Show Daily Can Help!

FOMO – fear of missing out – is a phrase often used in commercials. But it also has a lot of relevance in the meetings industry.

Are you creating enough buzz from your conference that will have those not attending rethinking their decision?

Show dailies create headlines that will get noticed.
Show dailies create headlines that will get noticed.

Non-attendees can read about session topics and keynote speakers in promotional materials, maybe browse the exhibitor list as well. But without a way to capture a conference’s happenings, how are they going to know they missed out? Continue reading

Digital Marketing: It Starts with Print

Distribute digital versions of your print show daily to expand publication readership.
Distribute digital versions of your print show daily to expand publication readership.

Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog.

But where does the content for these mediums start? With print.

Looking specifically at annual meetings and tradeshows, it is the print products that bring in the revenue to cover the costs of the writers and photographers needed to generate content that, while initially written for the show daily, will be shared across a variety of platforms throughout the course of a conference. Continue reading

Link Share Friday – December 4, 2015

Publishing a show daily supports social media and content marketing initiatives.
Publishing a show daily supports social media and content marketing initiatives.

Today we’re sharing articles about content marketing, post-event evaluations and exhibitor marketing. And scroll down for posts about the value of print pieces – print is evolving, not disappearing! Continue reading