Moving a conference to a virtual platform can be a bit overwhelming. There are so many decisions that need to be answered, from which technology supplier to select, along with session formats, programming length and how to manage a virtual exhibit hall. And of course it may be unclear as to what the reception from … Continue reading Digital Publishing Solutions for Virtual Events
Face-to-face conferences and tradeshows are known for networking, engagement and education. But uncertainty brought about by the COVID-19 pandemic has brought virtual and hybrid formats front and center. The Expo Group hosted an engaging webinar yesterday, “Engagement Strategies for Virtual and Hybrid Events.” Dana Freker Doody, Todd Carruth and Thom Singer discussed what virtual and … Continue reading Webinar Recap: Engaging Virtual Attendees
Show dailies are a unique publication - in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media. Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on … Continue reading Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue
A digital marketing plan is a must for any conference. Reaching attendees - and prospective attendees - where they are, whether it be Twitter, LinkedIn or email is a must. You can't assume one platform will reach you target audience. Scanalytics recently wrote about digital marketing tactics on their blog - check out 5 Digital … Continue reading Recommended Reading: Digital Marketing Tactics
How is it already September? Time flies, for sure! Here's a look back at our most popular posts of the year, so far. Check back in December to see what our year-end results are. Digital Marketing: It Starts with Print: Social media, email and the Internet deliver news to a wide audience very quickly. All it … Continue reading Hot Topics on the CustomNEWS Blog
FOMO – fear of missing out – is a phrase often used in commercials. But it also has a lot of relevance in the meetings industry. Are you creating enough buzz from your conference that will have those not attending rethinking their decision? Non-attendees can read about session topics and keynote speakers in promotional materials, … Continue reading #FOMO: Your Show Daily Can Help!
Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print. Looking specifically at annual meetings and tradeshows, … Continue reading Digital Marketing: It Starts with Print
Today we’re sharing articles about content marketing, post-event evaluations and exhibitor marketing. And scroll down for posts about the value of print pieces - print is evolving, not disappearing! No Rest for #Eventprofs: 8 Essential Things to Do After Your Event via @EventMB #8 should really be #1 - relax. There are a number of … Continue reading Link Share Friday – December 4, 2015