Show Daily Flies Off Shelf as Attendees Seek Printed Schedule

Digital signage reminded attendees to pick up the show daily.

Mobile apps put so much information at an attendee’s fingertips – session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to – as opposed to having to pull out their mobile device.

After eliminating their onsite program – the Souvenir Journal – last year, the Congressional Black Caucus Foundation’s Annual Legislative Conference made the ALC Daily, the conference’s daily newspaper, the source for daily schedule information. Continue reading

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This Year’s Popular Posts

Attendees see the show daily as a great source of information.

We’re excited to announce that our blog has had more than 2,400 visitors and 4,400 views since its launch in 2016. Check out what our visitors have been reading this year – here’s our top five most-viewed posts.

Stand-alone Exhibitor Guides Add Value

Exhibitors invest in your organization when they exhibit at your conference. Could a stand-alone exhibitor guide add more value then including this information in the back of the program book? Continue reading

Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue

Publish a digital preview issue to remind members about registration deadlines and showcase event highlights.

Show dailies are a unique publication – in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media.

Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on attendee marketing than they did in 2013. Is this due to higher printing/postage costs? A feeling that free social media opportunities are more lucrative?  Continue reading

Showcase Photos and Videos in Your Show Daily

Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.
Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.

A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience – while only needing to direct them to one site. Continue reading

Recommended Reading: Building Your Email Database

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We’ll then share some links to some of our posts on related topics. Happy reading!)

Reaching a wider audience is always “top of mind” for marketers, especially small businesses that rely on email newsletters to connect with potential customers. Continue reading

Looking Back: Top 10 Posts of 2016!

What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016:

Feature conference news, photos and daily schedules in your show daily.
Feature conference news, photos and daily schedules in your show daily.

Digital Marketing: It Starts with Print Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print.

Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps and frequent schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. Combine your program book and show daily to create an updated onsite resource that not only has the latest schedule information that attendees need, but also showcases conference news (session previews and recaps, attendee interviews, photos and association news). Continue reading

Case Study: Daily Schedules in the Show Daily

An attendee used the daily schedule page to keep track of the sessions he attended.
An attendee used the daily schedule page to keep track of the sessions he attended.

Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book.

At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At past conferences, attendees would turn to the conference’s souvenir journal for program information, schedules, etc. This year, the souvenir journal was not produced. Instead, that information was in the conference’s expanded online planner and mobile app (CadmiumCD). Continue reading

Case Study: Sharing Content Year-Round

The NCVH Fellows Newsletter is a great marketing tool for future Fellows courses.
The NCVH Fellows Newsletter is a great marketing tool for future Fellows courses.

For the past few years, CustomNEWS has worked with a growing medical foundation to publish the show daily for their growing annual conference. This year, two post-conference highlights issues were produced, giving the client a tool to show content & highlights to both prospective attendees & industry supporters.

Fellows Course Digital Highlights Issue: Added to the program six years ago, the course continues to grow in both scope and attendance. For the third year, we published a highlights issue focused on this course. Content includes: Continue reading

Show Daily Content Slideshow: Photos, News and More!

We produce show dailies for a lot of very different organizations, thus the content in each publication is slightly different. Here’s a look at some examples included in this year’s projects.

Check out our slideshow for some suggestions on what content could be featured in your show daily: see something that fits with your meeting? Contact us today to get started! Continue reading