Mobile apps put so much information at an attendee's fingertips - session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to - as opposed to having to pull out … Continue reading Show Daily Flies Off Shelf as Attendees Seek Printed Schedule
We’re excited to announce that our blog has had more than 2,400 visitors and 4,400 views since its launch in 2016. Check out what our visitors have been reading this year - here's our top five most-viewed posts. Stand-alone Exhibitor Guides Add Value Exhibitors invest in your organization when they exhibit at your conference. Could a … Continue reading This Year’s Popular Posts
Show dailies are a unique publication - in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media. Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on … Continue reading Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue
A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience - while only needing to direct them to one site. Editorial content can include stories that already appeared in your onsite publications, as well … Continue reading Showcase Photos and Videos in Your Show Daily
(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Reaching a wider audience is always "top of mind" for marketers, especially small businesses that rely on email … Continue reading Recommended Reading: Building Your Email Database
What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016: Digital Marketing: It Starts with Print … Continue reading Looking Back: Top 10 Posts of 2016!
Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book. At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At … Continue reading Case Study: Daily Schedules in the Show Daily