Planning for the Hybrid Experience

How will you welcome virtual attendees at your next live event? Live events will return, that we're sure of. When? Who knows. Will they look the same, pre-COVID? Probably not. Welcoming back live events will not be easy. After losing millions due to cancelled events, venues need to look at what is needed to welcome … Continue reading Planning for the Hybrid Experience

Virtual Events: Supporting Your Sponsors

A recent article from Associations Now caught my eye: Virtual Events: Make Your Sponsor the Star. Many of the suggestions that were provided were things that we've suggested on our blog...and our doing with current and clients. At live events, sponsors have so many opportunities to increase brand awareness, drive booth traffic and establish connections. … Continue reading Virtual Events: Supporting Your Sponsors

Case Study: Digital Newspaper for NHF Virtual Conference

For nearly a decade, CustomNEWS has partnered with the National Hemophilia Foundation (NHF) to produce NHF Daily News, the official daily newspaper of the NHF Annual Conference. The publication, available in both print and digital formats, has been very popular with both conference attendees and exhibitors. With NHF’s pivot to a virtual conference, a discussion … Continue reading Case Study: Digital Newspaper for NHF Virtual Conference

Monthly Round-Up: June’s Popular Posts

During the month of June, we added 11 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. We wrote about the potential role for print publications, ideas for canceled events, sharing content and much more. We wanted to highlight a few of the month’s popular posts, along with … Continue reading Monthly Round-Up: June’s Popular Posts

Blog Round-Up: Virtual Events, Part 3

Moving to a virtual platform provides both new opportunities and challenges. Some elements of a live event, such as a poster hall or onsite store, may require some creative thinking. But without travel requirements, attendance may see a boost; and you can also market to new audiences - invite them to "test drive" what you … Continue reading Blog Round-Up: Virtual Events, Part 3

Post-Event Communications: Continue to Share Content, Generate Revenue

Whether it's a live or virtual event, the sharing of conference content shouldn't stop just because the event has concluded. Digital publishing provides multiple tools that can increase your ROI, connect exhibitors with their target audience and remind users about future opportunities. Do you offer on-demand sessions? Promote access: attendees may have missed a session, … Continue reading Post-Event Communications: Continue to Share Content, Generate Revenue

Canceled Events: You Can Still Connect Exhibitors with Their Target Markets

Canceling an event can be heartbreaking, for all stakeholders involved.  Time, energy and money was invested by the host organization's staff, speakers and exhibitors. Attendees were looking forward to networking and learning opportunities. Most organizations have never had to cancel an event of this magnitude before. A lot of factors go into the decision, but … Continue reading Canceled Events: You Can Still Connect Exhibitors with Their Target Markets

Virtual Events: Creating a Community

Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community

Virtual Conferences: What about your Store?

Onsite bookstores often draw crowds at conferences. Attendees have the opportunity to shop apparel, publications and other fun items to take home. But what happens when your event is moved onto a virtual platform? Can you still sell these items through your online store? And can you do so without asking a staff member to … Continue reading Virtual Conferences: What about your Store?