Preparing for Events, Post-COVID-19

Has your event already been postponed due to COVID-19? Or are you developing contingencies in hopes that your summer or fall event can move forward, but know things may be different? As show daily producers, the CustomNEWS team works with associations of many different shapes and sizes to support their communications and marketing efforts. From … Continue reading Preparing for Events, Post-COVID-19

Share Stories, Photos and Videos via a Show Daily

Show dailies are often considered to be something read and discarded once an attendee's finished reading it. But CustomNEWS show dailies have become so much more. At last month's PLA 2018 conference in Philadelphia, PLA Daily News had a few different components: Printed newspaper actively distributed to attendees daily as they entered the convention center. … Continue reading Share Stories, Photos and Videos via a Show Daily

Case Study: Digital Preview Issue

Seeking a new way to share conference details with members, confirmed registrants and prospective attendees? Check out the digital preview issue that CustomNEWS published last month for the American Association of Anatomists: Email Preview Issue Distributed via email and AAA's social media channels, the publication includes links to registration pages, reminders about upcoming conference events … Continue reading Case Study: Digital Preview Issue

Show Daily Flies Off Shelf as Attendees Seek Printed Schedule

Mobile apps put so much information at an attendee's fingertips - session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to - as opposed to having to pull out … Continue reading Show Daily Flies Off Shelf as Attendees Seek Printed Schedule

This Year’s Popular Posts

We’re excited to announce that our blog has had more than 2,400 visitors and 4,400 views since its launch in 2016. Check out what our visitors have been reading this year - here's our top five most-viewed posts. Stand-alone Exhibitor Guides Add Value Exhibitors invest in your organization when they exhibit at your conference. Could a … Continue reading This Year’s Popular Posts

Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue

Show dailies are a unique publication - in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media. Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on … Continue reading Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue

Showcase Photos and Videos in Your Show Daily

A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience - while only needing to direct them to one site. Editorial content can include stories that already appeared in your onsite publications, as well … Continue reading Showcase Photos and Videos in Your Show Daily

Recommended Reading: Building Your Email Database

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Reaching a wider audience is always "top of mind" for marketers, especially small businesses that rely on email … Continue reading Recommended Reading: Building Your Email Database