Content is king - we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing - here's a look at a few we've posted on the topic: Creating Year-Round Content: Start with the … Continue reading Blog Round-Up: Content Marketing
editorial
Insourcing or Outsourcing? Takeaways from #ASAE16
Last year I wrote a blog post about why an association should consider outsourcing the conference show daily. During the ASAE 2016 Annual Meeting, I attended an interesting session on insourcing vs. outsourcing. Melissa Garcia, Society for Neuroscience, wasn't specifically talking about publishing, but provided some good take-aways for managing relationships with vendors. When considering … Continue reading Insourcing or Outsourcing? Takeaways from #ASAE16
Content as a Promotional Tool
Onsite editorial coverage at your conference will showcase news, highlight speakers' messages and let those not attending see what they missed. But are you missing out on ways to promote future events and publications that tie in to topics covered at your conference? Take advantage of your captive audience: add a short box at the … Continue reading Content as a Promotional Tool
Link Share Friday – November 20, 2015
We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily. And scroll down for our blog posts about the many benefits of show dailies: ACCP Global Conference News Click here to read the Tuesday issue, which includes: Session … Continue reading Link Share Friday – November 20, 2015