Recommended Reading: Promoting Content

Do you create great content, then wonder, why isn't anyone reading it? It could be because they don't know it's out there. Here's a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed. Almost all of these suggestions can be applied to your conference content, whether it's being generated … Continue reading Recommended Reading: Promoting Content

Recommended Reading: Building Your Email Database

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Reaching a wider audience is always "top of mind" for marketers, especially small businesses that rely on email … Continue reading Recommended Reading: Building Your Email Database

Email Slideshow: Another Way to Promote Conference News!

We produce show dailies for a lot of very different organizations, and we're always looking for ways to expand the reach of our publications while also offering more value to both our advertisers (exhibitors) and the association. CustomNEWS will send out a daily email that features show daily links, includes conference photos and highlights news … Continue reading Email Slideshow: Another Way to Promote Conference News!

Link Share Friday – Show Daily and Email Newsletter Links

Our Link Share Friday posts are back - today we’re sharing links to some of our recent projects to highlight the many unique offerings of a show daily. Each of these issues was also promoted in a daily highlights email sent to conference attendees. PLA Daily News: Click here to read the Friday issue, which … Continue reading Link Share Friday – Show Daily and Email Newsletter Links

Digital Marketing: It Starts with Print

Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print. Looking specifically at annual meetings and tradeshows, … Continue reading Digital Marketing: It Starts with Print

Streamlining Onsite Content Curation

Video production, social media and digital technologies are now must-haves for a conference's communications strategy. But incorporating these offerings may be harder than it sounds if your staff is overstretched or isn't sure what questions to ask when screening potential vendors. Earlier this year, we wrote a blog post about the pros and cons of … Continue reading Streamlining Onsite Content Curation