Digital daily newspapers enhance a virtual meeting, showcase content and generate revenue. Last month, CustomNEWS published a digital daily newspaper for IDWeek. We produced four issues of a digital daily publication, which was distributed in a daily email newsletter sent to more than 50,000 recipients. Our email newsletters had a 25% open rate and 4% … Continue reading Case Study: IDWeek 2020
How do you Communicate with Attendees during a Virtual Event?
At live events, you have a captive audience. Conference logistics keep attendees engaged, and moving along, from sessions to the exhibit hall, back to sessions, etc. But how do you keep users engaged during a virtual conference? They may log in to watch some sessions, or visit the virtual exhibit hall - but distractions are … Continue reading How do you Communicate with Attendees during a Virtual Event?
Canceled Events: You Can Still Connect Exhibitors with Their Target Markets
Canceling an event can be heartbreaking, for all stakeholders involved. Time, energy and money was invested by the host organization's staff, speakers and exhibitors. Attendees were looking forward to networking and learning opportunities. Most organizations have never had to cancel an event of this magnitude before. A lot of factors go into the decision, but … Continue reading Canceled Events: You Can Still Connect Exhibitors with Their Target Markets
Share Stories, Photos and Videos via a Show Daily
Show dailies are often considered to be something read and discarded once an attendee's finished reading it. But CustomNEWS show dailies have become so much more. At last month's PLA 2018 conference in Philadelphia, PLA Daily News had a few different components: Printed newspaper actively distributed to attendees daily as they entered the convention center. … Continue reading Share Stories, Photos and Videos via a Show Daily
Recommended Reading: Promoting Content
Do you create great content, then wonder, why isn't anyone reading it? It could be because they don't know it's out there. Here's a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed. Almost all of these suggestions can be applied to your conference content, whether it's being generated … Continue reading Recommended Reading: Promoting Content
Recommended Reading: Building Your Email Database
(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Reaching a wider audience is always "top of mind" for marketers, especially small businesses that rely on email … Continue reading Recommended Reading: Building Your Email Database
Email Slideshow: Another Way to Promote Conference News!
We produce show dailies for a lot of very different organizations, and we're always looking for ways to expand the reach of our publications while also offering more value to both our advertisers (exhibitors) and the association. CustomNEWS will send out a daily email that features show daily links, includes conference photos and highlights news … Continue reading Email Slideshow: Another Way to Promote Conference News!
Link Share Friday – Show Daily and Email Newsletter Links
Our Link Share Friday posts are back - today we’re sharing links to some of our recent projects to highlight the many unique offerings of a show daily. Each of these issues was also promoted in a daily highlights email sent to conference attendees. PLA Daily News: Click here to read the Friday issue, which … Continue reading Link Share Friday – Show Daily and Email Newsletter Links
Digital Marketing: It Starts with Print
Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print. Looking specifically at annual meetings and tradeshows, … Continue reading Digital Marketing: It Starts with Print