Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities

Over the past few weeks, we’ve heard dozens of different suggestions for virtual conference sponsorships. Some create networking opportunities on virtual conference platforms. Others are more about engagement and building community, such as sponsored gifts and virtual concerts. Then there are sponsorships tied to virtual exhibit halls, such as scavenger hunts. What about building packages … Continue reading Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities

Virtual Exhibit Halls: Driving Traffic

“How will you drive traffic into the exhibit hall?” is probably the most common question asked by exhibitors. Three months ago, you would have spoken about marketing and signage, dedicated hours and meal services. Now, you need a new answer. Yes, most, if not all, virtual conference platforms will include a virtual exhibit hall. But … Continue reading Virtual Exhibit Halls: Driving Traffic

Virtual Conferences: Get the Word Out

Take a deep breath, you’ve done it! Your live event has been reconfigured as a virtual conference. Congratulations! Over the past month (or longer), you’ve watched (many) product demos, revised event schedules and discussed content objectives. There have been Zoom meetings about how to support exhibitors and the need for new sponsorship opportunities. Now, the … Continue reading Virtual Conferences: Get the Word Out

Webinar Recap: Engaging Virtual Attendees

Face-to-face conferences and tradeshows are known for networking, engagement and education. But uncertainty brought about by the COVID-19 pandemic has brought virtual and hybrid formats front and center. The Expo Group hosted an engaging webinar yesterday, “Engagement Strategies for Virtual and Hybrid Events.” Dana Freker Doody, Todd Carruth and Thom Singer discussed what virtual and … Continue reading Webinar Recap: Engaging Virtual Attendees

Takeaways from @CadmiumCD’s #CadCon 2017

My 16-year career in the meetings industry has centered around print. As an assistant publisher with CustomNEWS, I've produced show dailies for more than 100 events. But the role that print plays at conferences is changing, in part due to the strides that event technology companies such as CadmiumCD have made. A few months ago, … Continue reading Takeaways from @CadmiumCD’s #CadCon 2017

Case Study: Print and Video Working Together

Adding a video component to your conference's communications strategy is no longer out-of-reach. Rather, it's now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion - talk to your show daily publisher. … Continue reading Case Study: Print and Video Working Together

Our Summer: A Look Back

Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and … Continue reading Our Summer: A Look Back

Recommended Reading: Happy Labor Day Weekend!

(After a hiatus due to the author's crazy travels, Friday's "Recommended Reading" post returns...) In honor of Labor Day weekend, I thought I'd share a fun post, 10 Hilarious Out of Office Messages You Will Want to Copy. If you're like me, I set a lot of OOO messages - but have never gotten this … Continue reading Recommended Reading: Happy Labor Day Weekend!

Recommended Reading: Building Your Email Database

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Reaching a wider audience is always "top of mind" for marketers, especially small businesses that rely on email … Continue reading Recommended Reading: Building Your Email Database