My 16-year career in the meetings industry has centered around print. As an assistant publisher with CustomNEWS, I've produced show dailies for more than 100 events. But the role that print plays at conferences is changing, in part due to the strides that event technology companies such as CadmiumCD have made. A few months ago, … Continue reading Takeaways from @CadmiumCD’s #CadCon 2017
Adding a video component to your conference's communications strategy is no longer out-of-reach. Rather, it's now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion - talk to your show daily publisher. … Continue reading Case Study: Print and Video Working Together
Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and … Continue reading Our Summer: A Look Back
(After a hiatus due to the author's crazy travels, Friday's "Recommended Reading" post returns...) In honor of Labor Day weekend, I thought I'd share a fun post, 10 Hilarious Out of Office Messages You Will Want to Copy. If you're like me, I set a lot of OOO messages - but have never gotten this … Continue reading Recommended Reading: Happy Labor Day Weekend!
(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Reaching a wider audience is always "top of mind" for marketers, especially small businesses that rely on email … Continue reading Recommended Reading: Building Your Email Database
Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper. Along those … Continue reading Show Dailies: Unique Advertising Opportunities
Over the past 10 years, digital publishing software has strengthened the role of the print publication. Digital versions now expand audiences, offer a lower-cost subscription option and can be easily shared on social media. Here's a great post from Nxtbook, Should I have a website or a digital publication?, on the topic. CustomNEWS creates digital … Continue reading Recommended Reading: Digital Publications
What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016: Digital Marketing: It Starts with Print … Continue reading Looking Back: Top 10 Posts of 2016!
We produce show dailies for a lot of very different organizations, and we're always looking for ways to expand the reach of our publications while also offering more value to both our advertisers (exhibitors) and the association. CustomNEWS will send out a daily email that features show daily links, includes conference photos and highlights news … Continue reading Email Slideshow: Another Way to Promote Conference News!