Case Study: Print and Video Working Together

Sending an email highlighting conference content will show non-attendees what they missed.
Sending an email highlighting conference content will show non-attendees what they missed.

Adding a video component to your conference’s communications strategy is no longer out-of-reach. Rather, it’s now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion – talk to your show daily publisher.

Yes, show dailies start out in print format, but now are also immediately available in digital formats that can be shared via email and social media, and added to website archives. Our digital publications create another medium for sharing video clips, beyond social media. Continue reading

Advertisements

Our Summer: A Look Back

Attendees rely on show dailies for conference news and updates.
Attendees rely on show dailies for conference news and updates.

Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and Labor Day, which totaled: Continue reading

Recommended Reading: Building Your Email Database

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We’ll then share some links to some of our posts on related topics. Happy reading!)

Reaching a wider audience is always “top of mind” for marketers, especially small businesses that rely on email newsletters to connect with potential customers. Continue reading

Show Dailies: Unique Advertising Opportunities

Generate advertising revenue with a New Product Showcase.
Generate advertising revenue with a New Product Showcase.

Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper.

Along those same lines, show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading

Recommended Reading: Digital Publications

Expand your show daily's reach with a daily email newsletter to promote the content.
Expand your show daily’s reach with a daily email newsletter to promote the content.

Over the past 10 years, digital publishing software has strengthened the role of the print publication. Digital versions now expand audiences, offer a lower-cost subscription option and can be easily shared on social media. Here’s a great post from Nxtbook, Should I have a website or a digital publication?, on the topic.

CustomNEWS creates digital versions of every show daily we produce – we do not think reading a few session recaps will cannibalize face-to-face attendance. Blogs, social media channels and email newsletters are just a few of the channels that digital versions can be shared on. But, first you need content – and your conference’s print show daily is the ideal source for content to use throughout the year. Continue reading

Looking Back: Top 10 Posts of 2016!

What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016:

Feature conference news, photos and daily schedules in your show daily.
Feature conference news, photos and daily schedules in your show daily.

Digital Marketing: It Starts with Print Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print.

Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps and frequent schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. Combine your program book and show daily to create an updated onsite resource that not only has the latest schedule information that attendees need, but also showcases conference news (session previews and recaps, attendee interviews, photos and association news). Continue reading

Email Slideshow: Another Way to Promote Conference News!

We produce show dailies for a lot of very different organizations, and we’re always looking for ways to expand the reach of our publications while also offering more value to both our advertisers (exhibitors) and the association. CustomNEWS will send out a daily email that features show daily links, includes conference photos and highlights news and schedules. Email newsletters also generate additional advertising revenue and will increase the non-dues revenue the association receives through our royalty proposals. Continue reading

#FOMO: Your Show Daily Can Help!

FOMO – fear of missing out – is a phrase often used in commercials. But it also has a lot of relevance in the meetings industry.

Are you creating enough buzz from your conference that will have those not attending rethinking their decision?

Show dailies create headlines that will get noticed.
Show dailies create headlines that will get noticed.

Non-attendees can read about session topics and keynote speakers in promotional materials, maybe browse the exhibitor list as well. But without a way to capture a conference’s happenings, how are they going to know they missed out? Continue reading