How do you Increase an Event’s ROI? Share Content throughout the Year

Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done?   Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year

How do you Communicate with Attendees during a Virtual Event?

At live events, you have a captive audience. Conference logistics keep attendees engaged, and moving along, from sessions to the exhibit hall, back to sessions, etc. But how do you keep users engaged during a virtual conference? They may log in to watch some sessions, or visit the virtual exhibit hall - but distractions are … Continue reading How do you Communicate with Attendees during a Virtual Event?

Canceled Events: You Can Still Connect Exhibitors with Their Target Markets

Canceling an event can be heartbreaking, for all stakeholders involved.  Time, energy and money was invested by the host organization's staff, speakers and exhibitors. Attendees were looking forward to networking and learning opportunities. Most organizations have never had to cancel an event of this magnitude before. A lot of factors go into the decision, but … Continue reading Canceled Events: You Can Still Connect Exhibitors with Their Target Markets

Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities

Over the past few weeks, we’ve heard dozens of different suggestions for virtual conference sponsorships. Some create networking opportunities on virtual conference platforms. Others are more about engagement and building community, such as sponsored gifts and virtual concerts. Then there are sponsorships tied to virtual exhibit halls, such as scavenger hunts. What about building packages … Continue reading Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities

Virtual Exhibit Halls: Driving Traffic

“How will you drive traffic into the exhibit hall?” is probably the most common question asked by exhibitors. Three months ago, you would have spoken about marketing and signage, dedicated hours and meal services. Now, you need a new answer. Yes, most, if not all, virtual conference platforms will include a virtual exhibit hall. But … Continue reading Virtual Exhibit Halls: Driving Traffic

Virtual Conferences: Get the Word Out

Take a deep breath, you’ve done it! Your live event has been reconfigured as a virtual conference. Congratulations! Over the past month (or longer), you’ve watched (many) product demos, revised event schedules and discussed content objectives. There have been Zoom meetings about how to support exhibitors and the need for new sponsorship opportunities. Now, the … Continue reading Virtual Conferences: Get the Word Out

Webinar Recap: Engaging Virtual Attendees

Face-to-face conferences and tradeshows are known for networking, engagement and education. But uncertainty brought about by the COVID-19 pandemic has brought virtual and hybrid formats front and center. The Expo Group hosted an engaging webinar yesterday, “Engagement Strategies for Virtual and Hybrid Events.” Dana Freker Doody, Todd Carruth and Thom Singer discussed what virtual and … Continue reading Webinar Recap: Engaging Virtual Attendees

Takeaways from @CadmiumCD’s #CadCon 2017

My 16-year career in the meetings industry has centered around print. As an assistant publisher with CustomNEWS, I've produced show dailies for more than 100 events. But the role that print plays at conferences is changing, in part due to the strides that event technology companies such as CadmiumCD have made. A few months ago, … Continue reading Takeaways from @CadmiumCD’s #CadCon 2017

Case Study: Print and Video Working Together

Adding a video component to your conference's communications strategy is no longer out-of-reach. Rather, it's now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion - talk to your show daily publisher. … Continue reading Case Study: Print and Video Working Together