Recommended Reading: Growing Attendance

An event’s success can be defined in different ways, but strong attendance numbers are a must. While it may not be realistic to expect strong growth every year, you don’t want to see a drop off. That could mean they are turning to other organizations for education, and not yours! This post from MemberClicks, From #ASAE17: 4 Barriers to People Attending a Conference, caught my eye last week because it focuses on the experience that your event will offer. Continue reading

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Link Share Friday – September 25, 2015

Articles we’re sharing this week focus on publishing, social media, marketing and outsourcing. And scroll down to read the digital preview issue for ALC ’15.

Q&A: 3 Tips to Boost Your Event Marketing via @AssociationsNow

  • Showcasing the content from your meeting is a great way to market your event. A show daily is not only an onsite communications tool, but a marketing resource to use throughout the year!

Continue reading

Show Dailies Help Your Exhibitors Stand Out in a Crowd!

A recent blog post about the value of exhibiting led me to think about ways an association can leverage the publication of a show daily to offer exhibitors new ways to stand out on the trade show floor and drive booth traffic, beyond just simply asking them to buy an ad. Here’s a look at a few ways our clients highlight their exhibitors and sponsors:

New Product Showcase: We’ve sold this as a paid listing, 100 words and photo; but it could be scaled down (maybe 50 words & photo) and offered as a value-added opportunity to all exhibitors. They should, however, be required to showcase that product in their booth.

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Communication: The Key to a Successful Conference

Communication to your past attendees is crucial to keep them engaged and coming back for more year after year.

By Mariela Murphy

Meeting planners will tell you the secret to a successful conference or event is communication, especially when it comes to the attendee experience. Attendees, or participants as they are now more properly referred to, are looking not only to be educated at your event but more importantly to be engaged, to be moved, to be wowed by content and overall event experience. What’s the best way to do that? Communicate. Communication will bring them to your door and keep them coming back year after year. But how can you ensure that your team is properly communicating your message and adding both participation and value to those participating? Below are a few simple best practices for essential communication: Continue reading

Link Share Friday – August 14, 2015

We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily:

CLN Daily

Click here to read the Monday issue, which includes:

  • Previews and recaps written by the publication’s committee of member-authors
  • New Product Showcase
  • Association News
  • Update exhibitor list and floor plan

 

 

 

Continue reading

Photos Are Worth More than 1,000 Words

Getting the most out of your convention photos

By Rachelle Morvant

As a meeting planner or association executive, are you aware of the many benefits of hiring a professional event photographer? Your convention is the perfect opportunity to gather dynamic imagery that will enable you to market your organization on multiple levels.

Once an organization has made the investment in professional on-site photography, it would be a shame to waste those dollars by not taking full advantage of the many uses for your images. Some examples of photography use include: Continue reading

Link Share Friday – July 10, 2015

We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily:

MONDAYAPIC Daily News

Click here to read the Monday issue, which includes:

  • Preview of the Closing Plenary
  • Recaps and photos from Sunday’s sessions
  • New Product Showcase – paid advertorials from exhibitors
  • Information on future educational offerings
  • Top Tweets

Click here to read the daily email newsletter sent out to more than 17,000 with the show daily link.

 

Continue reading

Engaged Members Make Great Marketing

By Nicole Burkart

Every association has vocal members – it doesn’t take complicated data analysis to find them, you know them already. They are liking, favoriting, posting, and responding frequently to your social media efforts. They ask questions in sessions and work the room at receptions. Personal accounts of what their association membership means to them is a great way to engage future members and convert lurkers into active participants. Capitalize on their enthusiasm by setting up designated time and meeting place on-site during your conference and incorporate their stories into your marketing strategy. Continue reading