We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily: APIC Daily News Click here to read the Monday issue, which includes: Preview of the Closing Plenary Recaps and photos from Sunday's sessions New Product Showcase - paid … Continue reading Link Share Friday – July 10, 2015
Articles we’re sharing this week focus on event management, marketing and social media. Please scroll down for today’s link to view an issue from the NCVH Annual Conference. 7 Things That Can Sour Your Exhibitors' Experience Exhibitors also benefit when a conference has a strong social media presence. Publishing a show daily will enhance your … Continue reading Link Share Friday – June 12, 2015
By Nicole Burkart Every association has vocal members - it doesn't take complicated data analysis to find them, you know them already. They are liking, favoriting, posting, and responding frequently to your social media efforts. They ask questions in sessions and work the room at receptions. Personal accounts of what their association membership means to … Continue reading Engaged Members Make Great Marketing
Today's focus is on event technologies that can enhance your attendees' experiences. Meerkat, Periscope, and the Personalization of Live Streaming via @FreemanXP Live streaming was one piece of big news that came out of SxSW. Does it have a place in the meetings industry? How Tech Can Improve Any Event via @EventsTagHQ Ask CustomNEWS about … Continue reading Link Share Friday – April 3, 2015
Inbound marketing describes activities that bring visitors to you. One key driver behind inbound marketing efforts is content. You need to have content to share across different platforms, on a consistent basis. The goal is to position your association as a go-to expert in your field – providing information and knowledge that cannot be found … Continue reading Content for Your Inbound Marketing Strategy? It’s in Your Show Daily!
CustomNEWS’ top priority is to design a show daily that meets the needs of the conference’s attendees, exhibitors and host organization (the association). Today we’ll look out how conference attendees benefit from a show daily. Program Updates: Changes and cancellations are inevitable. How do you communicate this information to attendees? (Take our poll below). Using … Continue reading Five Ways Attendees Benefit from your Show Daily
Showcase conference news, photos and videos throughout the year! Publishing a show daily requires the management of a lot of moving parts: preconference planning (printers, onsite staff and distribution), onsite coordination (logistics and daily production) and post-show evaluation (profits and relevance). But one of my favorite parts is the editorial planning: selecting sessions to cover, … Continue reading Expand your Digital Marketing Presence with a News-focused Website
Whether it’s a Tweet, Facebook post or Flickr album, social media posts reach a wide audience. When an attendee shares a speaker's quote or posts a photo (hopefully with the conference hashtag), it’s free marketing for your conference. Social media is also a great tool for reminding attendees about the day's events and providing updates … Continue reading Increase Your Social Media Reach: Turn Your Show Daily into Tweets & Posts!
Here are links to a few recent articles I've come across that have tie-ins to conference communications and the services that CustomNEWS provides: 50 Great Marketing Statistics You Don’t Want to Miss via @B2Community Content marketing: CustomNEWS’ show daily publications generate stories and photos to use throughout the year. Email marketing: CustomNEWS will create a … Continue reading Link Share Friday – Feb. 13, 2015