Seven months ago, we didn't quite know what the impact of COVID-19 would be on the meetings industry. Though we're still not quite sure what 2021 will bring, it's been a year to learn (a lot), try new things and think outside the box. CustomNEWS created our COVID-19 resources page to share ideas, content and … Continue reading COVID-19: Top Ten Posts
How can you help exhibitors generate ROI from a virtual exhibit hall? ROI is very important to exhibitors. At live events, they can measure ROI by the number of visitors to their booth, scanned badges and attendance at special events. Virtual events do not offer a captive audience in the same way that live events … Continue reading Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!
Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall
Today we’re sharing articles about content marketing, post-event evaluations and exhibitor marketing. And scroll down for posts about the value of print pieces - print is evolving, not disappearing! No Rest for #Eventprofs: 8 Essential Things to Do After Your Event via @EventMB #8 should really be #1 - relax. There are a number of … Continue reading Link Share Friday – December 4, 2015
A recent blog post about the value of exhibiting led me to think about ways an association can leverage the publication of a show daily to offer exhibitors new ways to stand out on the trade show floor and drive booth traffic, beyond just simply asking them to buy an ad. Here's a look at … Continue reading Show Dailies Help Your Exhibitors Stand Out in a Crowd!
We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily: CLN Daily Click here to read the Monday issue, which includes: Previews and recaps written by the publication's committee of member-authors New Product Showcase Association News Update exhibitor … Continue reading Link Share Friday – August 14, 2015
We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily: APIC Daily News Click here to read the Monday issue, which includes: Preview of the Closing Plenary Recaps and photos from Sunday's sessions New Product Showcase - paid … Continue reading Link Share Friday – July 10, 2015
Are you supporting the goals of young exhibitors? Last week, the Center for Exhibition Industry Research (CEIR) announced the results of the “2015 Young Professional Exhibitor Needs and Preferences Study.” The study was sponsored by the Society of Independent Show Organizers (SISO). (Read more on the study here.) Here are a few of our take-aways … Continue reading CEIR/SISO Young Professional Exhibitor Study: Impact on Conference Communications
Why print? When social media channels and mobile apps providing conference updates in real time, why does print still offer value? We asked a communications manager at a medical association with a conference newspaper why print matters: “There is a strong, intangible connection that print dailies create between conference attendees. In addition to the value … Continue reading Show Dailies: Give Attendees Something to Talk About