Today we’re sharing articles about content marketing, post-event evaluations and exhibitor marketing. And scroll down for posts about the value of print pieces - print is evolving, not disappearing! No Rest for #Eventprofs: 8 Essential Things to Do After Your Event via @EventMB #8 should really be #1 - relax. There are a number of … Continue reading Link Share Friday – December 4, 2015
A recent blog post about the value of exhibiting led me to think about ways an association can leverage the publication of a show daily to offer exhibitors new ways to stand out on the trade show floor and drive booth traffic, beyond just simply asking them to buy an ad. Here's a look at … Continue reading Show Dailies Help Your Exhibitors Stand Out in a Crowd!
We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily: CLN Daily Click here to read the Monday issue, which includes: Previews and recaps written by the publication's committee of member-authors New Product Showcase Association News Update exhibitor … Continue reading Link Share Friday – August 14, 2015
We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily: APIC Daily News Click here to read the Monday issue, which includes: Preview of the Closing Plenary Recaps and photos from Sunday's sessions New Product Showcase - paid … Continue reading Link Share Friday – July 10, 2015
Are you supporting the goals of young exhibitors? Last week, the Center for Exhibition Industry Research (CEIR) announced the results of the “2015 Young Professional Exhibitor Needs and Preferences Study.” The study was sponsored by the Society of Independent Show Organizers (SISO). (Read more on the study here.) Here are a few of our take-aways … Continue reading CEIR/SISO Young Professional Exhibitor Study: Impact on Conference Communications
Why print? When social media channels and mobile apps providing conference updates in real time, why does print still offer value? We asked a communications manager at a medical association with a conference newspaper why print matters: “There is a strong, intangible connection that print dailies create between conference attendees. In addition to the value … Continue reading Show Dailies: Give Attendees Something to Talk About
Who gets the most out of a conference’s onsite show daily? Our answer would be everyone: attendees, exhibitors and the association. Here are 10 ways a show daily can support what your already doing, whether it be related to your mobile app, social media strategy or year-round content marketing efforts. Promote your Mobile App: … Continue reading 10 Ways a Show Daily Can be Very Useful
The topics of this week’s posts came to me while reading tweets from ASAE’s Great Ideas Conference. Today, we look at the investments made to host a conference. An association invests in: Meeting space Marketing materials Staff time Travel Keynote speakers Exhibit hall Attendees commit their time and money to attend your conference. Exhibitors invest … Continue reading How do you Invest in Content?
CustomNEWS’ top priority is to design a show daily that meets the needs of the conference’s attendees, exhibitors and host organization (the association). Today we’ll look out how conference attendees benefit from a show daily. Program Updates: Changes and cancellations are inevitable. How do you communicate this information to attendees? (Take our poll below). Using … Continue reading Five Ways Attendees Benefit from your Show Daily