Conference organizers have always had many moving parts to juggle; but that's expanded ten-fold now thanks to the impact of COVID-19 on the meetings industry. An interesting article from Naylor looked at the benefits of adding a third-party planner to your team. The same could be said for working with an experiences conference publisher such … Continue reading When to Bring in an Expert?
Over the past year, our blog's focus moved from a focus on the benefits of show dailies to more of a broad overview of communications tools for virtual and hybrid events. The COVID-19 pandemic has left its mark on the events industry. We're not quite sure what 2021 will bring, but we're trying to stay … Continue reading Top Posts of 2020
Seven months ago, we didn't quite know what the impact of COVID-19 would be on the meetings industry. Though we're still not quite sure what 2021 will bring, it's been a year to learn (a lot), try new things and think outside the box. CustomNEWS created our COVID-19 resources page to share ideas, content and … Continue reading COVID-19: Top Ten Posts
How can you help exhibitors generate ROI from a virtual exhibit hall? ROI is very important to exhibitors. At live events, they can measure ROI by the number of visitors to their booth, scanned badges and attendance at special events. Virtual events do not offer a captive audience in the same way that live events … Continue reading Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!
Canceling an event can be heartbreaking, for all stakeholders involved. Time, energy and money was invested by the host organization's staff, speakers and exhibitors. Attendees were looking forward to networking and learning opportunities. Most organizations have never had to cancel an event of this magnitude before. A lot of factors go into the decision, but … Continue reading Canceled Events: You Can Still Connect Exhibitors with Their Target Markets
Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall
Selling exhibit booths and conference sponsorships for live events is never easy, but companies know what to expect. You had metrics to provide, such as the number of attendees and attendee demographics. There was also structure – exhibit hall hours – which they could capitalize on. But virtual events, at this time, do not have … Continue reading Use Value-added Opportunities to Increase ROI for Virtual Exhibitors
Over the past few weeks, we’ve heard dozens of different suggestions for virtual conference sponsorships. Some create networking opportunities on virtual conference platforms. Others are more about engagement and building community, such as sponsored gifts and virtual concerts. Then there are sponsorships tied to virtual exhibit halls, such as scavenger hunts. What about building packages … Continue reading Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities
The growth of virtual conferences has raised so many questions: What platform to use? What to charge for registration fees? How does a virtual exhibit hall work? And so on, and so on – there’s a lot to learn, and many different stakeholders to consider, and keep happy. Earlier this month, IAEE presented an informative … Continue reading Webinar Recap: Monetizing Your Live & Virtual Events through Sponsorships