Exhibitors play a key role at conferences. They provide necessary financial support, but also draw in attendees. Your audience wants to be the first to hear about new products and have an opportunity to discuss challenges they are facing with someone who could help. Is your organization doing enough to help exhibitors maximize their decision … Continue reading Recommended Reading: 14 Ways Exhibitors Can Get the Most Out of Your Show
Exhibitors invest in your organization when they exhibit at your conference. Could a stand-alone exhibitor guide add more value then including this information in the back of the program book? Here's a few reasons we think it would: Reduces your program book expenses. Ask about our royalty model and receive a free exhibit guide! A … Continue reading Stand-alone Exhibitor Guides Add Value
Did you know that attendees, exhibitors and the association will all benefit from having a conference show daily? Each may take away something different from the publication, but it will definitely raise the status of your event. Check out our blog posts for more on how each group would benefit: Five Ways Exhibitors Benefit from … Continue reading Everyone Benefits from a Show Daily
The topic of “rogue show dailies” appeared on an industry message board last month – immediately causing this blog’s author to grimace. Whether you refer to them as unofficial, rogue or renegade doesn’t matter – they can negatively impact a conference’s official show daily in many ways. Attendees may be confused as to what publication … Continue reading Fighting Back Against “Unofficial” Show Dailies
What a great year we had! We launched our blog in January, with great results. As we plan out our posts for 2016, we wanted to look back at our top 10 posts of 2015: Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps … Continue reading Looking Back: Top 10 Posts of 2015!
Today we’re sharing articles about exhibitor marketing, social media and event technology. And scroll down for links to learn more about how publishing a show daily ties into your conference's social media strategy. How to Better Market Your Events and Make Your Tradeshows Actually Worth It via @NStarEx As an exhibitor, how are you standing … Continue reading Link Share Friday – November 6, 2015
No matter how many times you cross your Ts and dot your Is, the unexpected will happen. As the meeting planner or communication manager, you are expected to have solutions ready to go. Here are a few examples: Program changes and speaker updates: Cancellations happen, sometimes at the very last minute. You'll cringe when you … Continue reading Dealing with Program Updates and Cancellations? Use Your Show Daily!
A recent blog post about the value of exhibiting led me to think about ways an association can leverage the publication of a show daily to offer exhibitors new ways to stand out on the trade show floor and drive booth traffic, beyond just simply asking them to buy an ad. Here's a look at … Continue reading Show Dailies Help Your Exhibitors Stand Out in a Crowd!
Misconception: a view or opinion that is incorrect because it is based on faulty thinking or understanding. When it comes to show dailies, there are many misconceptions that we face when talking to prospective clients, including: Cost: too expensive; will impact other marketing and advertising opportunities. Time: our staff’s already stretched thin; there’s no ROI … Continue reading Dispelling Misconceptions about Show Dailies