Webinar Recap: Monetizing Your Live & Virtual Events through Sponsorships

The growth of virtual conferences has raised so many questions: What platform to use? What to charge for registration fees? How does a virtual exhibit hall work? And so on, and so on – there’s a lot to learn, and many different stakeholders to consider, and keep happy. Earlier this month, IAEE presented an informative … Continue reading Webinar Recap: Monetizing Your Live & Virtual Events through Sponsorships

Virtual Exhibit Halls: Driving Traffic

“How will you drive traffic into the exhibit hall?” is probably the most common question asked by exhibitors. Three months ago, you would have spoken about marketing and signage, dedicated hours and meal services. Now, you need a new answer. Yes, most, if not all, virtual conference platforms will include a virtual exhibit hall. But … Continue reading Virtual Exhibit Halls: Driving Traffic

Blog Round-Up: Virtual Events

When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I made a list of topics. Some have been easier to write than others, and the list keeps growing. I’ve added new ideas after attending webinars and speaking with clients. I’m also identifying additional ways for … Continue reading Blog Round-Up: Virtual Events

Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19

If you had a crystal ball, what would show in terms of live events? Smaller, regional meetings? Spread-out seating to encourage social distancing? It's too early to predict what all the implications of COVID-19 will be. But one thing that many seem to be in agreement on: when live events do resume, attendance will still … Continue reading Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19

Recommended Reading: 14 Ways Exhibitors Can Get the Most Out of Your Show

Exhibitors play a key role at conferences. They provide necessary financial support, but also draw in attendees. Your audience wants to be the first to hear about new products and have an opportunity to discuss challenges they are facing with someone who could help. Is your organization doing enough to help exhibitors maximize their decision … Continue reading Recommended Reading: 14 Ways Exhibitors Can Get the Most Out of Your Show

Stand-alone Exhibitor Guides Add Value

Exhibitors invest in your organization when they exhibit at your conference. Could a stand-alone exhibitor guide add more value then including this information in the back of the program book? Here's a few reasons we think it would: Reduces your program book expenses. Ask about our royalty model and receive a free exhibit guide! A … Continue reading Stand-alone Exhibitor Guides Add Value

Everyone Benefits from a Show Daily

Did you know that attendees, exhibitors and the association will all benefit from having a conference show daily? Each may take away something different from the publication, but it will definitely raise the status of your event. Check out our blog posts for more on how each group would benefit: Five Ways Exhibitors Benefit from … Continue reading Everyone Benefits from a Show Daily

Fighting Back Against “Unofficial” Show Dailies

The topic of “rogue show dailies” appeared on an industry message board last month – immediately causing this blog’s author to grimace. Whether you refer to them as unofficial, rogue or renegade doesn’t matter – they can negatively impact a conference’s official show daily in many ways. Attendees may be confused as to what publication … Continue reading Fighting Back Against “Unofficial” Show Dailies

Looking Back: Top 10 Posts of 2015!

What a great year we had! We launched our blog in January, with great results. As we plan out our posts for 2016, we wanted to look back at our top 10 posts of 2015: Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps … Continue reading Looking Back: Top 10 Posts of 2015!