Has your organization wanted to introduce a video component at your conference, but wasn't sure where to start? Check out this BizBash article on how the Global Pet Expo used Facebook Live to grow its audience and create a way to showcase Expo news and events, Why This Trade Show Is Adding Facebook Live to … Continue reading Recommended Reading: Facebook Live
Social Media and Show Dailies: Working Together
Social media can be time-consuming, but also offer free publicity, engagement and excitement – ever walk the halls and hear an attendee report that the conference hashtag is trending? They are excited – and it raises overall perception of your conference. Here are some recent blog posts that look at the connections between social media … Continue reading Social Media and Show Dailies: Working Together
#FOMO: Your Show Daily Can Help!
FOMO – fear of missing out – is a phrase often used in commercials. But it also has a lot of relevance in the meetings industry. Are you creating enough buzz from your conference that will have those not attending rethinking their decision? Non-attendees can read about session topics and keynote speakers in promotional materials, … Continue reading #FOMO: Your Show Daily Can Help!
Link Share Friday – January 15, 2016
Today we’re sharing articles about social media. And scroll down for to view the slides from “Stretch Your Conference Content," presented at the ASAE 2015 Annual Meeting. 12 Ways to Use Social Media Before and During an Event via @AssocMarketer Social media is free marketing - and needs to be a part of your conference's … Continue reading Link Share Friday – January 15, 2016
Putting the Fun Back in Social Media
A recent Collison Media & Events webinar focused on social media – and how to make it fun again. We took away some helpful tips from the engaging discussion between Stephanie Davis Smith, Kelsey Ogletree and Natalie Dupuis about how to get the most from our social media platforms. Social Media: Overall Value and Approach … Continue reading Putting the Fun Back in Social Media
Check out our Popular Blog Posts!
We launched our blog in January, with great results. Here’s a look at our top 5 blog posts so far this year. We hope you’ll keep reading and contact us for more information on our publishing services or to suggest topics for our blog. Are You Printing a Program Book Because You Think You … Continue reading Check out our Popular Blog Posts!
Link Share Friday – May 22, 2015
Articles we’re sharing this week focus on content marketing and social media. Please scroll down for today’s link to view the ISET Today sample. Use Social Proof to Increase Conference Registrations via @JeffHurt Testimonials are a great marketing tool! 3 Twitter Features to Consider for Marketing Your Trade Association via @RealMatch Are you prepared for … Continue reading Link Share Friday – May 22, 2015
Enhance Your Social Media Strategy with Real-Time Posts
Look at ways to incorporate show daily daily content into your conference's onsite social media strategy Scheduling platforms – i.e. Hootsuite, Sprout Social and TweetDeck – are a great tool for prescheduling tweets during your conference to promote the day’s events, thank sponsors and send out reminders. Doing so, however, only scratches the surface. Investing … Continue reading Enhance Your Social Media Strategy with Real-Time Posts
Attendees + Social Media = Free Marketing
Tweets with quotes from speakers Photos on Facebook or Instagram A blog post shared on LinkedIn Regardless of the social media platform that an attendee uses during your conference, they’re telling anyone who will listen about their experience at your conference. Yes, posts can be both good and bad, but, assuming the positive greatly outweigh … Continue reading Attendees + Social Media = Free Marketing