At a marketing event last week, my colleague and I frequently lauded the show daily as a tool to use to market future events. Showcasing content, photos and videos will show those not in attendance what they missed. MeetingsNet recently published an article on FOMO with more ideas on how to increase attendance. I also … Continue reading Recommended Reading: #FOMO
FOMO – fear of missing out – is a phrase often used in commercials. But it also has a lot of relevance in the meetings industry. Are you creating enough buzz from your conference that will have those not attending rethinking their decision? Non-attendees can read about session topics and keynote speakers in promotional materials, … Continue reading #FOMO: Your Show Daily Can Help!