If 2020 was the year of the virtual event, what's the outlook for 2021? I do not think anyone expects "the same ole" meeting environment. Virtual platforms became the "go-to solution" when COVID-19 brought the industry to a standstill. And now, as vaccine rollouts become more encouraging, does this mean "same ole, same ole" live … Continue reading 2021: The Year of Hybrid Events?
Over the past year, our blog's focus moved from a focus on the benefits of show dailies to more of a broad overview of communications tools for virtual and hybrid events. The COVID-19 pandemic has left its mark on the events industry. We're not quite sure what 2021 will bring, but we're trying to stay … Continue reading Top Posts of 2020
How will you welcome virtual attendees at your next live event? Live events will return, that we're sure of. When? Who knows. Will they look the same, pre-COVID? Probably not. Welcoming back live events will not be easy. After losing millions due to cancelled events, venues need to look at what is needed to welcome … Continue reading Planning for the Hybrid Experience
Late spring and early summer conferences quickly became the guinea pigs of the events industry – organizers had to quickly learn as much as they could about virtual conferences, from what platform to use and how to structure, to how to promote and what to charge. Now, the conversation shifts to events scheduled for the … Continue reading Fall Conferences: Live, Hybrid or Virtual?
The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – … Continue reading Virtual Conferences: Can Print Add Value?
If you had a crystal ball, what would show in terms of live events? Smaller, regional meetings? Spread-out seating to encourage social distancing? It's too early to predict what all the implications of COVID-19 will be. But one thing that many seem to be in agreement on: when live events do resume, attendance will still … Continue reading Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19
Like many of our colleagues in the events industry, our team has been attending a lot of webinars. We want to learn as much as we can about virtual events, so that the services CustomNEWS offers will complement and add value, not just generate revenue. When live events return, it’s expected that most conferences will … Continue reading Hybrid Meetings: Welcoming your Virtual Audience