Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done? Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year
live events
Blog Round-Up: Preparing for the Return of Live Events
When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn't realize I would have so much to write about. I still have a list of ideas, and the list keeps growing. Today I wanted to look back at some of the posts we’ve shared … Continue reading Blog Round-Up: Preparing for the Return of Live Events
Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19
If you had a crystal ball, what would show in terms of live events? Smaller, regional meetings? Spread-out seating to encourage social distancing? It's too early to predict what all the implications of COVID-19 will be. But one thing that many seem to be in agreement on: when live events do resume, attendance will still … Continue reading Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19