Conference organizers have always had many moving parts to juggle; but that's expanded ten-fold now thanks to the impact of COVID-19 on the meetings industry. An interesting article from Naylor looked at the benefits of adding a third-party planner to your team. The same could be said for working with an experiences conference publisher such … Continue reading When to Bring in an Expert?
If you were to look at a conference's sponsorship prospectus in 2019, you'd probably see a lot of "tried and true" offerings that often get scooped up very quickly. But when the COVID-19 pandemic required an immediate shift to virtual events, sponsorship prospectuses ended up in the trash. Lanyards, hotel keys, tote bags and escalator … Continue reading No Tote Bag? What about a Polybag?
If 2020 was the year of the virtual event, what's the outlook for 2021? I do not think anyone expects "the same ole" meeting environment. Virtual platforms became the "go-to solution" when COVID-19 brought the industry to a standstill. And now, as vaccine rollouts become more encouraging, does this mean "same ole, same ole" live … Continue reading 2021: The Year of Hybrid Events?
One big unknown in 2021 is the comfort level of attendees when it comes to the return of live events. A recent survey of healthcare professionals conducted by FHTglobal shares feedback from healthcare professionals. It gives us an idea of what's worked so far, and what hasn't. It also looked at what may be holding … Continue reading Healthcare Professionals Survey Provides Insight on Success of Virtual Meetings
Over the past year, our blog's focus moved from a focus on the benefits of show dailies to more of a broad overview of communications tools for virtual and hybrid events. The COVID-19 pandemic has left its mark on the events industry. We're not quite sure what 2021 will bring, but we're trying to stay … Continue reading Top Posts of 2020
Seven months ago, we didn't quite know what the impact of COVID-19 would be on the meetings industry. Though we're still not quite sure what 2021 will bring, it's been a year to learn (a lot), try new things and think outside the box. CustomNEWS created our COVID-19 resources page to share ideas, content and … Continue reading COVID-19: Top Ten Posts
Over the past eight months, CustomNEWS has added more than 25 posts to our COVID-19 resources page. Topics have included digital publishing, the role of print, resources for exhibitors and much more. Our next few posts will highlight some of this content, as we prepare to add new content in December. Going Virtual? Don’t Overlook … Continue reading Blog Round-up: Case Studies
Reach attendees & members at their homes in office with print preview and/or highlights issues. While there has been a movement to "print less" at onsite events over the past few years, attendees still seek out printed materials. Having access to daily schedules, vendor lists and exhibit hall floor plans in print format can be … Continue reading Going Virtual? Don’t Overlook Print!
Digital daily newspapers enhance a virtual meeting, showcase content and generate revenue. Last month, CustomNEWS published a digital daily newspaper for IDWeek. We produced four issues of a digital daily publication, which was distributed in a daily email newsletter sent to more than 50,000 recipients. Our email newsletters had a 25% open rate and 4% … Continue reading Case Study: IDWeek 2020