Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event’s success – here’s a great article from SmartMeetings, 6 Ways to Measure an Event’s Success? Here’s a quick look at how a show daily can play a role/impact some of these measurements. Continue reading
TSNN recently published an article on ways to “green” your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a “going green” discussion: “print is bad, no more print.” But print has been such a main-stay, both in our daily lives and at conferences, is it really smart to just eliminate all print materials? We recognize that as event technologies become the norm – mobile apps, online planners, etc. – the role of print materials at a conference is changing, but it’s still a necessary component.
Print’s not going away – show dailies are alive and well, CustomNEWS is picking up new clients and seeing ad revenues grow, resulting in bigger issues. Part of that growth is due to organizations taking a strategic look at what print offers their organization (revenue, content marketing channels), attendees and exhibitors. Rather than doing away with print, there could be a more cost-effective path to take. Print show dailies do more than share schedules and exhibitor list – they showcase content, and curate content to repurpose throughout the year. Continue reading
Keeping tabs on the latest social media tools is a must in the meetings industry. Are you up-to-date on Snapchat? Here’s a great guide from Omnipress, How to Use Snapchat for Your Next Conference. If you’re attending the upcoming ASAE MM&C conference, there’s also a session on Snapchat that I’ve already marked as a must-attend.
Show Daily & Social Media Tie-ins
How can a print publication help expand your organization’s social media reach? Definitely! A few simple ways: Continue reading
If you’re like me (Jenn Waters, the primary author of this blog), you may see a post on social media that’s witty and creative and think, “wish I could do that.” I recently came across a great resource for social media managers, The ultimate guide to GIF design. Now when you see some fun tweets next month, you’ll know how I started.
Save on Stock Photo Fees! Continue reading
Stagnant is never good, especially when you’re talking about numbers. Increasing conference attendance takes work, especially as travel budgets are cut and you are competing with your competitors for the same attendees. Continue reading