Case Study: Digital Newspaper for NHF Virtual Conference

For nearly a decade, CustomNEWS has partnered with the National Hemophilia Foundation (NHF) to produce NHF Daily News, the official daily newspaper of the NHF Annual Conference. The publication, available in both print and digital formats, has been very popular with both conference attendees and exhibitors. With NHF’s pivot to a virtual conference, a discussion … Continue reading Case Study: Digital Newspaper for NHF Virtual Conference

Blog Round-Up: Virtual Events, Part 3

Moving to a virtual platform provides both new opportunities and challenges. Some elements of a live event, such as a poster hall or onsite store, may require some creative thinking. But without travel requirements, attendance may see a boost; and you can also market to new audiences - invite them to "test drive" what you … Continue reading Blog Round-Up: Virtual Events, Part 3

Virtual Conferences: What about your Store?

Onsite bookstores often draw crowds at conferences. Attendees have the opportunity to shop apparel, publications and other fun items to take home. But what happens when your event is moved onto a virtual platform? Can you still sell these items through your online store? And can you do so without asking a staff member to … Continue reading Virtual Conferences: What about your Store?

Monthly Round-Up: May’s Popular Posts

During the month of May, we added 15 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. Our blog had more than 450 visitors in May – which is a new monthly record; and more than 1,100 views. Thank you for reading! We wanted to highlight a few … Continue reading Monthly Round-Up: May’s Popular Posts

Blog Round-Up: Virtual Events, Part 2

Virtual conferences continue to make headlines. As more and more events move to virtual platforms, new questions arise. How do you market the event? How do you support your exhibitors and sponsors? Here's a look at a few more posts related to virtual conferences. Digital publishing tools can be used for pre-event marketing, share content … Continue reading Blog Round-Up: Virtual Events, Part 2

Use Value-added Opportunities to Increase ROI for Virtual Exhibitors

Selling exhibit booths and conference sponsorships for live events is never easy, but companies know what to expect. You had metrics to provide, such as the number of attendees and attendee demographics. There was also structure – exhibit hall hours – which they could capitalize on. But virtual events, at this time, do not have … Continue reading Use Value-added Opportunities to Increase ROI for Virtual Exhibitors

Blog Round-Up: Preparing for the Return of Live Events

When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn't realize I would have so much to write about. I still have a list of ideas, and the list keeps growing. Today I wanted to look back at some of the posts we’ve shared … Continue reading Blog Round-Up: Preparing for the Return of Live Events

Virtual Conferences: Get the Word Out

Take a deep breath, you’ve done it! Your live event has been reconfigured as a virtual conference. Congratulations! Over the past month (or longer), you’ve watched (many) product demos, revised event schedules and discussed content objectives. There have been Zoom meetings about how to support exhibitors and the need for new sponsorship opportunities. Now, the … Continue reading Virtual Conferences: Get the Word Out

Webinar Recap: Engaging Virtual Attendees

Face-to-face conferences and tradeshows are known for networking, engagement and education. But uncertainty brought about by the COVID-19 pandemic has brought virtual and hybrid formats front and center. The Expo Group hosted an engaging webinar yesterday, “Engagement Strategies for Virtual and Hybrid Events.” Dana Freker Doody, Todd Carruth and Thom Singer discussed what virtual and … Continue reading Webinar Recap: Engaging Virtual Attendees