Visit Booth #619 at #MMCCon to Talk Non-Dues Revenue, Content Marketing

Show dailies generate non-dues revenue and showcase content.

Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives?

Show Daily Advertising & Sponsorships

Show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading

Headed To #MMCCon? So Are We!

Attendees enjoy catching up on conference news via the show daily.
Attendees enjoy catching up on conference news via the show daily.

CustomNEWS is looking forward to exhibiting at its first ASAE Membership, Marketing and Communications conference. It’s not only offering us a chance to meet marketing and communications managers we haven’t crossed paths with yet, but also because of the topics that will be covered over the two-day program. We’re planning to attend the sessions on Snapchat and content marketing.

And we hope you’ll attend “What? No Program? Reevaluating your Event’s Onsite Print Vehicles” on Wednesday, May 3, 3:15 p.m., with Jenn Waters, Assistant Publisher & Digital Media Manager, CustomNEWS.

Why keep printing? We’re finding that as mobile app adoption rates rise, conference organizers are reevaluating the role of onsite print communications vehicles. Perhaps some of these questions have come up during your discussions about what to print: Continue reading

Recommended Reading: Facebook Live

Has your organization wanted to introduce a video component at your conference, but wasn’t sure where to start? Check out this BizBash article on how the Global Pet Expo used Facebook Live to grow its audience and create a way to showcase Expo news and events, Why This Trade Show Is Adding Facebook Live to Its Social Media Strategy.

One key take-away from this article was the organization’s goal to be selective and limit the number of streams each day. It’s very easy to go from “interesting” to “intrusive” when it comes to social media – there is such a thing as too much! Continue reading

Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue

Publish a digital preview issue to remind members about registration deadlines and showcase event highlights.

Show dailies are a unique publication – in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media.

Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on attendee marketing than they did in 2013. Is this due to higher printing/postage costs? A feeling that free social media opportunities are more lucrative?  Continue reading

Recommended Reading: Event Photography

Attendees love to see themselves in photos!

Looking for ways to reduce expenses as budgets become smaller? Is event photography something that could be slashed? i3events recently campaigned against that decision, Your Association in the Best Possible Light.

Before you think that iphones and volunteers can suffice, think about other photography-related expenses you have throughout the year, such as stock photos for marketing materials, etc. Eliminate the need for stock photography by having a professional photographer capture your conference through their lens. Concerned you won’t get the images you’ll need? Here’s a few more tips from CustomNEWS. Continue reading

Recommend Reading: Event Metrics

Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event’s success – here’s a great article from SmartMeetings, 6 Ways to Measure an Event’s Success? Here’s a quick look at how a show daily can play a role/impact some of these measurements. Continue reading

Incorporating Print into Green Initiatives

Show dailies can be your go-to onsite communications vehicle.

TSNN recently published an article on ways to “green” your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a “going green” discussion:  “print is bad, no more print.” But print has been such a main-stay, both in our daily lives and at conferences, is it really smart to just eliminate all print materials? We recognize that as event technologies become the norm – mobile apps, online planners, etc. – the role of print materials at a conference is changing, but it’s still a necessary component.

Print’s not going away – show dailies are alive and well, CustomNEWS is picking up new clients and seeing ad revenues grow, resulting in bigger issues. Part of that growth is due to organizations taking a strategic look at what print offers their organization (revenue, content marketing channels), attendees and exhibitors. Rather than doing away with print, there could be a more cost-effective path to take. Print show dailies do more than share schedules and exhibitor list – they showcase content, and curate content to repurpose throughout the year.  Continue reading

Recommended Reading: Snapchat

Keeping tabs on the latest social media tools is a must in the meetings industry. Are you up-to-date on Snapchat? Here’s a great guide from Omnipress, How to Use Snapchat for Your Next Conference. If you’re attending the upcoming ASAE MM&C conference, there’s also a session on Snapchat that I’ve already marked as a must-attend.

Show Daily & Social Media Tie-ins

How can a print publication help expand your organization’s social media reach? Definitely! A few simple ways: Continue reading

Recommended Reading: Creating GIFS

If you’re like me (Jenn Waters, the primary author of this blog), you may see a post on social media that’s witty and creative and think, “wish I could do that.” I recently came across a great resource for social media managers, The ultimate guide to GIF design. Now when you see some fun tweets next month, you’ll know how I started.

Save on Stock Photo Fees! Continue reading