Case Study: Digital Preview Issue

Seeking a new way to share conference details with members, confirmed registrants and prospective attendees? Check out the digital preview issue that CustomNEWS published last month for the American Association of Anatomists: Email Preview Issue Distributed via email and AAA's social media channels, the publication includes links to registration pages, reminders about upcoming conference events … Continue reading Case Study: Digital Preview Issue

Looking Back: Top Posts of 2017!

What a great year we had! After launching our blog two years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2018, we wanted to look back at our most-read posts and pages in 2017: CustomNEWS Case … Continue reading Looking Back: Top Posts of 2017!

Let’s Talk Show Dailies at Booth #1402 during #ExpoExpo

Will you be making your way through Expo Expo in search of new sources for non-dues revenue? Or is your organization thinking about eliminating your onsite program book? We hope you’ll stop by our booth (#1402) to talk about how attendees, exhibitors and the host organization all benefit from a show daily. Complement your Mobile … Continue reading Let’s Talk Show Dailies at Booth #1402 during #ExpoExpo

Show Daily Flies Off Shelf as Attendees Seek Printed Schedule

Mobile apps put so much information at an attendee's fingertips - session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to - as opposed to having to pull out … Continue reading Show Daily Flies Off Shelf as Attendees Seek Printed Schedule

Recommended Reading: 14 Ways Exhibitors Can Get the Most Out of Your Show

Exhibitors play a key role at conferences. They provide necessary financial support, but also draw in attendees. Your audience wants to be the first to hear about new products and have an opportunity to discuss challenges they are facing with someone who could help. Is your organization doing enough to help exhibitors maximize their decision … Continue reading Recommended Reading: 14 Ways Exhibitors Can Get the Most Out of Your Show

Recommended Reading: How to Help Your Attendees Convince Their Bosses to Let Them Attend

Factors driving attendance at your conference can sometimes include those outside your control - that's why so many conferences include attendee justification letters on their event's homepage and in marketing materials. Check out this timely article from MeetingsNet, How to Help Your Attendees Convince Their Bosses to Let Them Attend But how do you get … Continue reading Recommended Reading: How to Help Your Attendees Convince Their Bosses to Let Them Attend

Case Study: Print and Video Working Together

Adding a video component to your conference's communications strategy is no longer out-of-reach. Rather, it's now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion - talk to your show daily publisher. … Continue reading Case Study: Print and Video Working Together

Recommended Reading: Video Content on a Budget

Like many things, video production is something thought to be very expensive. But this LinkedIn post from Megan Van Petten, Create Amazing Video Content on a Budget, shows you that's no longer the case. Show Dailies Support Multiple Mediums Show dailies are no longer just a print publication that's read onsite then recycled. CustomNEWS has carved out … Continue reading Recommended Reading: Video Content on a Budget

Recommended Reading: Growing Attendance

An event's success can be defined in different ways, but strong attendance numbers are a must. While it may not be realistic to expect strong growth every year, you don't want to see a drop off. That could mean they are turning to other organizations for education, and not yours! This post from MemberClicks, From #ASAE17: … Continue reading Recommended Reading: Growing Attendance