My 16-year career in the meetings industry has centered around print. As an assistant publisher with CustomNEWS, I've produced show dailies for more than 100 events. But the role that print plays at conferences is changing, in part due to the strides that event technology companies such as CadmiumCD have made. A few months ago, … Continue reading Takeaways from @CadmiumCD’s #CadCon 2017
I recently came across this article from Eventsforce, 9 Reasons Why Your Attendees Did NOT Use Your Event App. It looked at nine different reasons that attendee usage of the conference app may not be as high as the organizers would like. Here's a few tie-ins between the mobile app and the show daily to … Continue reading Recommended Reading: Mobile Apps
Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book. At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At … Continue reading Case Study: Daily Schedules in the Show Daily
Last year I wrote a blog post about how your vendor-partners can work together to bring more to your conference. As we continue to expand our network, we're doing more to connect with other vendors that have services that our products complement, i.e. the conference mobile app. With increases in app usage rates and the … Continue reading Better Together: Do Print and Digital Create Stronger Conference Communications?
(This post first appeared on the TSNN blog: http://tsnn.com/news-blogs/wait-second-print-and-digital-support-each-other.) A few weeks ago, TSNN’s blog featured a post by Jay Tokosch of Core-Apps. His overall message – print is a waste of time and money, so stop printing and go digital-only, right now. I say, wait a second, Mr. Tokosch. Before you kick print into … Continue reading Wait a Second … Print and Digital Support Each Other!
Today we’re sharing articles about non-dues revenue, mobile apps and member engagement. And scroll down to learn more about the many benefits of publishing a show daily. Growing Your Organization Through Non-Dues Revenue via @MemberClicks Check out this post for five sources for non-dues revenue. And don't forget show daily advertising. Don't have dedicated sales … Continue reading Link Share Friday – December 11, 2015
Today we’re sharing articles about attendee marketing, Instagram and content marketing. And scroll down to learn more about tie-ins between your show daily and mobile app. How to Boost your Conference’s Registration Numbers via @vjmeetings Good marketing ideas that tie in to registration growth. Don't overlook your show daily as a great tool for showcasing … Continue reading Link Share Friday – November 27, 2015