I recently came across this article from Eventsforce, 9 Reasons Why Your Attendees Did NOT Use Your Event App. It looked at nine different reasons that attendee usage of the conference app may not be as high as the organizers would like. Here’s a few tie-ins between the mobile app and the show daily to consider as you plan your next event.
The topic of attendee awareness about the conference mobile app is something I often bring up with clients.
- Publish an article on the app in the first issue of their show daily. Include a FAQ section and highlight new features.
- Is there a mobile app leaderboard? Include daily updates and promote the prizes available – attendees love to win things.