My 16-year career in the meetings industry has centered around print. As an assistant publisher with CustomNEWS, I've produced show dailies for more than 100 events. But the role that print plays at conferences is changing, in part due to the strides that event technology companies such as CadmiumCD have made. A few months ago, … Continue reading Takeaways from @CadmiumCD’s #CadCon 2017
Mobile apps put so much information at an attendee's fingertips - session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to - as opposed to having to pull out … Continue reading Show Daily Flies Off Shelf as Attendees Seek Printed Schedule
“Content is king” is a common phrase heard when discussing meeting design and education offerings. Positioning your organization as an influencer in your industry starts with delivering content that your members, attendees and followers cannot find elsewhere. With the growth of hybrid meetings and on-demand programming, not to mention more cost-effective event technologies offerings, a … Continue reading Content is King – Show it Off in your Show Daily!
We produce show dailies for a lot of very different organizations, thus the content in each publication is slightly different. Here's a look at some examples included in this year's projects. Check out our slideshow for some suggestions on what content could be featured in your show daily: see something that fits with your meeting? … Continue reading Show Daily Content Slideshow: Photos, News and More!
Did you know that attendees, exhibitors and the association will all benefit from having a conference show daily? Each may take away something different from the publication, but it will definitely raise the status of your event. Check out our blog posts for more on how each group would benefit: Five Ways Exhibitors Benefit from … Continue reading Everyone Benefits from a Show Daily
Show dailies usually include a lot of the same things – all valuable. Schedule changes, coverage of keynote speakers and interesting photography help showcase an association’s annual meeting to its attendees and members. But with input from member volunteer writers, the value and scope of show daily coverage can accomplish so much more. Recently one … Continue reading Show Daily Writers Provide Fresh Perspective
Social media can be time-consuming, but also offer free publicity, engagement and excitement – ever walk the halls and hear an attendee report that the conference hashtag is trending? They are excited – and it raises overall perception of your conference. Here are some recent blog posts that look at the connections between social media … Continue reading Social Media and Show Dailies: Working Together
Our Link Share Friday posts are back - today we’re sharing links to some of our recent projects to highlight the many unique offerings of a show daily. Each of these issues was also promoted in a daily highlights email sent to conference attendees. PLA Daily News: Click here to read the Friday issue, which … Continue reading Link Share Friday – Show Daily and Email Newsletter Links
Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print. Looking specifically at annual meetings and tradeshows, … Continue reading Digital Marketing: It Starts with Print