Content is King – Show it Off in your Show Daily!

Showcase conference content to a wide audience by publishing a show daily!
Showcase conference content to a wide audience by publishing a show daily!

“Content is king” is a common phrase heard when discussing meeting design and education offerings. Positioning your organization as an influencer in your industry starts with delivering content that your members, attendees and followers cannot find elsewhere.

With the growth of hybrid meetings and on-demand programming, not to mention more cost-effective event technologies offerings, a conference’s lifespan is growing. What’s driving this growth? The content shared at your conference – by speakers, exhibitors, keynoters, subject matter experts, association leaders, etc. Continue reading

Show Daily Content Slideshow: Photos, News and More!

We produce show dailies for a lot of very different organizations, thus the content in each publication is slightly different. Here’s a look at some examples included in this year’s projects.

Check out our slideshow for some suggestions on what content could be featured in your show daily: see something that fits with your meeting? Contact us today to get started! Continue reading

Everyone Benefits from a Show Daily

Publishing a show daily provides attendees with the up-to-date information they need to make the most of your conference!
Publishing a show daily provides attendees with the up-to-date information they need to make the most of your conference!

Did you know that attendees, exhibitors and the association will all benefit from having a conference show daily? Each may take away something different from the publication, but it will definitely raise the status of your event. Check out our blog posts for more on how each group would benefit: Continue reading

Show Daily Writers Provide Fresh Perspective

Show dailies usually include a lot of the same things – all valuable. Schedule changes, coverage of keynote speakers and interesting photography help showcase an association’s annual meeting to its attendees and members. But with input from member volunteer writers, the value and scope of show daily coverage can accomplish so much more. Continue reading

Social Media and Show Dailies: Working Together

Social media can be time-consuming, but also offer free publicity, engagement and excitement – ever walk the halls and hear an attendee report that the conference hashtag is trending? They are excited – and it raises overall perception of your conference.

Here are some recent blog posts that look at the connections between social media and your conference’s show daily:

Show Dailies Showcase Content

  • Show content has a shelf-life far longer than the conference at which it was shared. Previews and recaps of education sessions, attendee and speaker interviews, association updates and exhibitor news can be used in association publications, email newsletters, blogs and posts on social media channels.

Continue reading

Link Share Friday – Show Daily and Email Newsletter Links

Our Link Share Friday posts are back – today we’re sharing links to some of our recent projects to highlight the many unique offerings of a show daily. Each of these issues was also promoted in a daily highlights email sent to conference attendees.

PLA Daily News:

PLA DAILY NEWS ISSUE 3 LR-1Click here to read the Friday issue, which includes:

  • Recaps from Author Lunches and Education Sessions
  • Daily Schedule Highlights
  • Association News
  • Top Tweets

And click here for the daily email sent to attendees promoting show daily content. Emails had an approximate open rate of 31%.

Continue reading

Digital Marketing: It Starts with Print

Distribute digital versions of your print show daily to expand publication readership.
Distribute digital versions of your print show daily to expand publication readership.

Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog.

But where does the content for these mediums start? With print.

Looking specifically at annual meetings and tradeshows, it is the print products that bring in the revenue to cover the costs of the writers and photographers needed to generate content that, while initially written for the show daily, will be shared across a variety of platforms throughout the course of a conference. Continue reading

This Year’s Popular Posts…

reading pla daily nwesWe’re excited to announce that our blog has had more than 1,400 visitors and 3,300 views in the past 16 months. Here’s a look at the top 5 blog posts so far in 2016:

Are You Printing a Program Book Because You Think You Have To?: With rising printing costs, a transition to mobile apps and frequent schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. Combine your program book and show daily to create an updated onsite resource that not only has the latest schedule information that attendees need, but also showcases conference news (session previews and recaps, attendee interviews, photos and association news). Continue reading

Case Study: Email Newsletters

Email newsletters are now the norm, often sent weekly, biweekly or monthly. Depending on the time of year, there may be a lot of content to include. Is the email getting read all the way to the end? Are advertisers getting enough bang for their buck?

CustomNEWS recently worked with the PCMA New England Chapter to redesign their email to make it more user-friendly: Continue reading