If 2020 was the year of the virtual event, what's the outlook for 2021? I do not think anyone expects "the same ole" meeting environment. Virtual platforms became the "go-to solution" when COVID-19 brought the industry to a standstill. And now, as vaccine rollouts become more encouraging, does this mean "same ole, same ole" live … Continue reading 2021: The Year of Hybrid Events?
Over the past few weeks, we’ve heard dozens of different suggestions for virtual conference sponsorships. Some create networking opportunities on virtual conference platforms. Others are more about engagement and building community, such as sponsored gifts and virtual concerts. Then there are sponsorships tied to virtual exhibit halls, such as scavenger hunts. What about building packages … Continue reading Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities
If you had a crystal ball, what would show in terms of live events? Smaller, regional meetings? Spread-out seating to encourage social distancing? It's too early to predict what all the implications of COVID-19 will be. But one thing that many seem to be in agreement on: when live events do resume, attendance will still … Continue reading Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19
Program books have been the “go-to” for attendees at live events. But with the growth of mobile apps, many organizers have questioned the necessity to still provide a printed program book. If you’re planning an upcoming meeting, there may be more to consider in regards keeping or eliminating the onsite program book. New factors to … Continue reading Upcoming Live Events: Do You Still Need a Program Book?
Hundreds of conferences and tradeshows have been canceled in just a few months’ time. For most, there was no alternative. The situation was just too volatile to risk waiting to see if curves flattened. CustomNEWS knows that canceling an Annual Meeting results in the loss of hundreds of thousands of dollars in revenue. Everyone suffers … Continue reading Event Canceled? Digital Communications Tools Connect Attendees & Exhibitors
Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives? Show Daily Advertising & Sponsorships Show dailies offer your exhibitors and sponsors different ways to reach their target … Continue reading Visit Booth #619 at #MMCCon to Talk Non-Dues Revenue, Content Marketing
We’re excited to announce that our blog has had more than 2,200 visitors and 3,900 views since its launch two years ago. Here’s a look at the top 5 blog posts so far in 2017: Showcase Photos and Videos in Your Show Daily: A show daily can be much more than a one-off print vehicle. Producing … Continue reading Have You Read these Posts?
Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event's success - here's a great article from SmartMeetings, 6 Ways to Measure an Event's Success? Here's a quick look at how a show daily can play a role/impact some of these measurements. Social Media: Not everyone's on social … Continue reading Recommend Reading: Event Metrics
Non-dues revenue is always a hot topic in the associations arena, but also a delicate topic - as the offerings need to be positioned as assets to the organization, not just money-makers. A show daily delivers on all accounts: Provides a wealth of content that showcases the news and highlights of a conference, in stories, … Continue reading Blog Round Up: Advertising/Non-Dues Revenue