Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper. Along those … Continue reading Show Dailies: Unique Advertising Opportunities
Are you headed to Anaheim for #ExpoExpo? Be sure to stop by booth #1643 to speak with Tim Mercer and Jenn Waters about CustomNEWS' print and digital publishing services for conferences and trade shows. Did you know print and digital show dailies deliver your meeting’s content to a wide audience? These publications will also generate … Continue reading Visit CustomNEWS at booth #1643 during #ExpoExpo
ROI, uniqueness and visibility are three words commonly found in discussions with potential sponsors. Companies are seeking strategic opportunities that will build brand awareness, drive booth traffic and help them stand out on a crowded show floor. Here are a few ways to craft sponsorship offerings using the show daily: Single-sponsored show daily: Offer exclusive … Continue reading Sponsors Looking for that “Big Splash”?
We produce show dailies for a lot of very different organizations, and we're always looking for ways to expand the reach of our publications while also offering more value to both our advertisers (exhibitors) and the association. CustomNEWS will send out a daily email that features show daily links, includes conference photos and highlights news … Continue reading Email Slideshow: Another Way to Promote Conference News!
Last year I wrote a blog post about how your vendor-partners can work together to bring more to your conference. As we continue to expand our network, we're doing more to connect with other vendors that have services that our products complement, i.e. the conference mobile app. With increases in app usage rates and the … Continue reading Better Together: Do Print and Digital Create Stronger Conference Communications?
With mobile app usage approaching record levels and exhibitors cutting back budgets, have you thought about eliminating print publications at your event, such as the traditional program book? Are you hesitant to add something new, such as a show daily? We agree, print’s role in the meetings industry is changing, but we don’t see it … Continue reading Before You Kick Print to the Recycling Bin…
Today we’re sharing articles about non-dues revenue, mobile apps and member engagement. And scroll down to learn more about the many benefits of publishing a show daily. Growing Your Organization Through Non-Dues Revenue via @MemberClicks Check out this post for five sources for non-dues revenue. And don't forget show daily advertising. Don't have dedicated sales … Continue reading Link Share Friday – December 11, 2015
Misconception: a view or opinion that is incorrect because it is based on faulty thinking or understanding. When it comes to show dailies, there are many misconceptions that we face when talking to prospective clients, including: Cost: too expensive; will impact other marketing and advertising opportunities. Time: our staff’s already stretched thin; there’s no ROI … Continue reading Dispelling Misconceptions about Show Dailies
The topic of a recent #assnchat led me to this blog post: non-dues revenue. While I recognize that there are many sources for non-dues revenue, advertising and sponsorship sales are probably the most common in the associations industry. One scenario under which CustomNEWS works is the royalty proposal – in exchange for the right to … Continue reading Show dailies: More than Just Non-Dues Revenue