11 Reasons Your Conference Needs a Show Daily

Show dailies are more than a printed piece that attendees read at your conference. They capture the news and excitement of your meeting, generate non-dues revenue and support content marketing and social media initiatives. Here's 11 reasons your conference needs a show daily:   News happens, at your conference Attendees love seeing themselves in photos, … Continue reading 11 Reasons Your Conference Needs a Show Daily

Outsourcing: When is it the Right Choice?

Hotel Contracts Advertising Sales Social Media Management Public Relations Publication Design Show Daily Production Does your association outsource any of these services? Your decision to outsource may be staffing-related, both in terms of the size of your staff and the time required to manage a specific task. Having a go-to specialist may actually result in … Continue reading Outsourcing: When is it the Right Choice?

10 Ways a Show Daily Can be Very Useful

Who gets the most out of a conference’s onsite show daily? Our answer would be everyone: attendees, exhibitors and the association. Here are 10 ways a show daily can support what your already doing, whether it be related to your mobile app, social media strategy or year-round content marketing efforts.   Promote your Mobile App: … Continue reading 10 Ways a Show Daily Can be Very Useful

Expand your Digital Marketing Presence with a News-focused Website

Showcase conference news, photos and videos throughout the year! Publishing a show daily requires the management of a lot of moving parts: preconference planning (printers, onsite staff and distribution), onsite coordination (logistics and daily production) and post-show evaluation (profits and relevance). But one of my favorite parts is the editorial planning: selecting sessions to cover, … Continue reading Expand your Digital Marketing Presence with a News-focused Website

Are You Printing a Program Book Because You Think You Have To?

The printed program book – it’s an attendee’s “go-to” for navigating through session offerings, learning about exhibitors and getting the most from a conference. But with rising printing costs, a transition to mobile apps and schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. … Continue reading Are You Printing a Program Book Because You Think You Have To?

Link Share Friday – Feb. 20, 2015

Today’s post links to articles about the state of print, video marketing and sponsorships. 'Print medium will continue to grow, will co-exist with digital publishing' - FICCI via @bsindia Our digital marketing initiatives have developed grown out of the success of our print product – we aren’t trying to replace print, but build on it. Digital … Continue reading Link Share Friday – Feb. 20, 2015

Email Newsletters – CustomNEWS Can Do That!

How often are you asked by a client “can you do this?” Sometimes it’s not something in your wheelhouse…but maybe it is doable and actually a really good idea! It was this type of discussion that led CustomNEWS to add a new product to our offerings: daily email newsletters. (See example here.) Distributing a daily … Continue reading Email Newsletters – CustomNEWS Can Do That!

Five Ways Exhibitors Benefit from your Show Daily

CustomNEWS’ top priority is to design a show daily that meets the needs of the conference’s attendees, exhibitors and host organization (the association). Today we’ll look out how exhibitors benefit from a show daily. Exhibitor List: The most up-to-date exhibitor list and floor plan, along with exhibit hall hours, will appear in your show daily. … Continue reading Five Ways Exhibitors Benefit from your Show Daily