Conference organizers have always had many moving parts to juggle; but that's expanded ten-fold now thanks to the impact of COVID-19 on the meetings industry. An interesting article from Naylor looked at the benefits of adding a third-party planner to your team. The same could be said for working with an experiences conference publisher such … Continue reading When to Bring in an Expert?
Insourcing or Outsourcing? Takeaways from #ASAE16
Last year I wrote a blog post about why an association should consider outsourcing the conference show daily. During the ASAE 2016 Annual Meeting, I attended an interesting session on insourcing vs. outsourcing. Melissa Garcia, Society for Neuroscience, wasn't specifically talking about publishing, but provided some good take-aways for managing relationships with vendors. When considering … Continue reading Insourcing or Outsourcing? Takeaways from #ASAE16
Link Share Friday – October 16, 2015
Today we’re sharing articles about green events, collaboration and social media. And scroll down for links to learn more about CustomNEWS' print and digital publishing services. 20 Totally Doable Ideas For Greener, Kinder, Better Events via @meetingsnet Although geared towards catering and site selection, #20 looks at the role of the printed program. Print won't … Continue reading Link Share Friday – October 16, 2015
Link Share Friday – September 25, 2015
Articles we’re sharing this week focus on publishing, social media, marketing and outsourcing. And scroll down to read the digital preview issue for ALC '15. Q&A: 3 Tips to Boost Your Event Marketing via @AssociationsNow Showcasing the content from your meeting is a great way to market your event. A show daily is not only … Continue reading Link Share Friday – September 25, 2015
Link Share Friday – September 11, 2015
Articles we’re sharing this week focus on post-event marketing, outsourcing and social media. And scroll down to read the digital highlights issue of NHF Daily. 4 Easy Ways to Engage with Attendees Post-Event via @i_meet Publishing a show daily creates tools for post-event marketing: digital highlights issue, email newsletter, blog posts using article snippets and … Continue reading Link Share Friday – September 11, 2015
Outsourcing: When is it the Right Choice?
Hotel Contracts Advertising Sales Social Media Management Public Relations Publication Design Show Daily Production Does your association outsource any of these services? Your decision to outsource may be staffing-related, both in terms of the size of your staff and the time required to manage a specific task. Having a go-to specialist may actually result in … Continue reading Outsourcing: When is it the Right Choice?