Recommended Reading: Event Photography

Attendees love to see themselves in photos!

Looking for ways to reduce expenses as budgets become smaller? Is event photography something that could be slashed? i3events recently campaigned against that decision, Your Association in the Best Possible Light.

Before you think that iphones and volunteers can suffice, think about other photography-related expenses you have throughout the year, such as stock photos for marketing materials, etc. Eliminate the need for stock photography by having a professional photographer capture your conference through their lens. Concerned you won’t get the images you’ll need? Here’s a few more tips from CustomNEWS. Continue reading

Recommended Reading: Creating GIFS

If you’re like me (Jenn Waters, the primary author of this blog), you may see a post on social media that’s witty and creative and think, “wish I could do that.” I recently came across a great resource for social media managers, The ultimate guide to GIF design. Now when you see some fun tweets next month, you’ll know how I started.

Save on Stock Photo Fees! Continue reading

Blog Round-Up: Content Marketing

Content is king – we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing – here’s a look at a few we’ve posted on the topic:

Creating Year-Round Content: Start with the Opening Keynote:  Over the next few months, we’ll write about ways to generate different types of content from a show daily article/conference event. We’re going to work under the assumption that you have a show daily editorial team onsite (at least one photographer and reporter) covering sessions. Read more.
Continue reading

Looking Back: Top 10 Posts of 2016!

What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016:

Feature conference news, photos and daily schedules in your show daily.
Feature conference news, photos and daily schedules in your show daily.

Digital Marketing: It Starts with Print Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print.

Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps and frequent schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. Combine your program book and show daily to create an updated onsite resource that not only has the latest schedule information that attendees need, but also showcases conference news (session previews and recaps, attendee interviews, photos and association news). Continue reading

Content is King – Show it Off in your Show Daily!

Showcase conference content to a wide audience by publishing a show daily!
Showcase conference content to a wide audience by publishing a show daily!

“Content is king” is a common phrase heard when discussing meeting design and education offerings. Positioning your organization as an influencer in your industry starts with delivering content that your members, attendees and followers cannot find elsewhere.

With the growth of hybrid meetings and on-demand programming, not to mention more cost-effective event technologies offerings, a conference’s lifespan is growing. What’s driving this growth? The content shared at your conference – by speakers, exhibitors, keynoters, subject matter experts, association leaders, etc. Continue reading