Case Study: Print and Video Working Together

Adding a video component to your conference's communications strategy is no longer out-of-reach. Rather, it's now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion - talk to your show daily publisher. … Continue reading Case Study: Print and Video Working Together

Our Summer: A Look Back

Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and … Continue reading Our Summer: A Look Back

Recommended Reading: Event Photography

Looking for ways to reduce expenses as budgets become smaller? Is event photography something that could be slashed? i3events recently campaigned against that decision, Your Association in the Best Possible Light. Before you think that iphones and volunteers can suffice, think about other photography-related expenses you have throughout the year, such as stock photos for … Continue reading Recommended Reading: Event Photography

Recommended Reading: Creating GIFS

If you're like me (Jenn Waters, the primary author of this blog), you may see a post on social media that's witty and creative and think, "wish I could do that." I recently came across a great resource for social media managers, The ultimate guide to GIF design. Now when you see some fun tweets … Continue reading Recommended Reading: Creating GIFS

Blog Round-Up: Content Marketing

Content is king - we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing - here's a look at a few we've posted on the topic: Creating Year-Round Content: Start with the … Continue reading Blog Round-Up: Content Marketing

Looking Back: Top 10 Posts of 2016!

What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016: Digital Marketing: It Starts with Print … Continue reading Looking Back: Top 10 Posts of 2016!

Content is King – Show it Off in your Show Daily!

“Content is king” is a common phrase heard when discussing meeting design and education offerings. Positioning your organization as an influencer in your industry starts with delivering content that your members, attendees and followers cannot find elsewhere. With the growth of hybrid meetings and on-demand programming, not to mention more cost-effective event technologies offerings, a … Continue reading Content is King – Show it Off in your Show Daily!