Case Study: Print and Video Working Together

Sending an email highlighting conference content will show non-attendees what they missed.
Sending an email highlighting conference content will show non-attendees what they missed.

Adding a video component to your conference’s communications strategy is no longer out-of-reach. Rather, it’s now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion – talk to your show daily publisher.

Yes, show dailies start out in print format, but now are also immediately available in digital formats that can be shared via email and social media, and added to website archives. Our digital publications create another medium for sharing video clips, beyond social media. Continue reading

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Our Summer: A Look Back

Attendees rely on show dailies for conference news and updates.
Attendees rely on show dailies for conference news and updates.

Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and Labor Day, which totaled: Continue reading

Recommended Reading: Event Photography

Attendees love to see themselves in photos!

Looking for ways to reduce expenses as budgets become smaller? Is event photography something that could be slashed? i3events recently campaigned against that decision, Your Association in the Best Possible Light.

Before you think that iphones and volunteers can suffice, think about other photography-related expenses you have throughout the year, such as stock photos for marketing materials, etc. Eliminate the need for stock photography by having a professional photographer capture your conference through their lens. Concerned you won’t get the images you’ll need? Here’s a few more tips from CustomNEWS. Continue reading

Recommended Reading: Creating GIFS

If you’re like me (Jenn Waters, the primary author of this blog), you may see a post on social media that’s witty and creative and think, “wish I could do that.” I recently came across a great resource for social media managers, The ultimate guide to GIF design. Now when you see some fun tweets next month, you’ll know how I started.

Save on Stock Photo Fees! Continue reading

Blog Round-Up: Content Marketing

Content is king – we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing – here’s a look at a few we’ve posted on the topic:

Creating Year-Round Content: Start with the Opening Keynote:  Over the next few months, we’ll write about ways to generate different types of content from a show daily article/conference event. We’re going to work under the assumption that you have a show daily editorial team onsite (at least one photographer and reporter) covering sessions. Read more.
Continue reading

Looking Back: Top 10 Posts of 2016!

What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016:

Feature conference news, photos and daily schedules in your show daily.
Feature conference news, photos and daily schedules in your show daily.

Digital Marketing: It Starts with Print Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print.

Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps and frequent schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. Combine your program book and show daily to create an updated onsite resource that not only has the latest schedule information that attendees need, but also showcases conference news (session previews and recaps, attendee interviews, photos and association news). Continue reading

Content is King – Show it Off in your Show Daily!

Showcase conference content to a wide audience by publishing a show daily!
Showcase conference content to a wide audience by publishing a show daily!

“Content is king” is a common phrase heard when discussing meeting design and education offerings. Positioning your organization as an influencer in your industry starts with delivering content that your members, attendees and followers cannot find elsewhere.

With the growth of hybrid meetings and on-demand programming, not to mention more cost-effective event technologies offerings, a conference’s lifespan is growing. What’s driving this growth? The content shared at your conference – by speakers, exhibitors, keynoters, subject matter experts, association leaders, etc. Continue reading

Email Slideshow: Another Way to Promote Conference News!

We produce show dailies for a lot of very different organizations, and we’re always looking for ways to expand the reach of our publications while also offering more value to both our advertisers (exhibitors) and the association. CustomNEWS will send out a daily email that features show daily links, includes conference photos and highlights news and schedules. Email newsletters also generate additional advertising revenue and will increase the non-dues revenue the association receives through our royalty proposals. Continue reading

Show Daily Content Slideshow: Photos, News and More!

We produce show dailies for a lot of very different organizations, thus the content in each publication is slightly different. Here’s a look at some examples included in this year’s projects.

Check out our slideshow for some suggestions on what content could be featured in your show daily: see something that fits with your meeting? Contact us today to get started! Continue reading