A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience – while only needing to direct them to one site. Continue reading
By Tim Mercer, Vice President, CustomNEWS, Inc.
When the Pulse nightclub massacre happened in Orlando this past June, there was an international outpouring of shock, sadness and compassion. One of CustomNEWS’ show daily clients, the American Library Association (ALA), was to hold its annual conference in the Florida city only a couple of weeks later. The organization quickly sprang into action: arranging a memorial service at the conference, not only for the victims and their families, but also for the greater Orlando community and association members and conference attendees affected by the tragedy. It also arranged for an onsite blood drive to help replenish the region’s blood supply. The memorial service was attended by more than 1,000 conference attendees, who listened to poignant presentations by the organization’s LBGTQ and Hispanic member groups, along with comments from the organization’s president and even a member of Congress. Continue reading
Show dailies usually include a lot of the same things – all valuable. Schedule changes, coverage of keynote speakers and interesting photography help showcase an association’s annual meeting to its attendees and members. But with input from member volunteer writers, the value and scope of show daily coverage can accomplish so much more. Continue reading
Are You Printing a Program Book Because You Think You Have To?: With rising printing costs, a transition to mobile apps and frequent schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. Combine your program book and show daily to create an updated onsite resource that not only has the latest schedule information that attendees need, but also showcases conference news (session previews and recaps, attendee interviews, photos and association news). Continue reading
A recent Collison Media & Events webinar focused on social media – and how to make it fun again. We took away some helpful tips from the engaging discussion between Stephanie Davis Smith, Kelsey Ogletree and Natalie Dupuis about how to get the most from our social media platforms.
Social Media: Overall Value and Approach
- Social media gives you a place to engage, connect and vent.
- You need to have a social media presence so your audience knows you exist.
- It’s important to nurse relationships with followers.
- Social media needs content.
- Do research: see what your competition is up to.
- Find a way to make your pages addictive, so they will keep coming back to you.
- It’s important to put out different types of content to find out what your audience wants and what will make them keep coming back.
We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily. And scroll down for our blog posts about the many benefits of show dailies:
Click here to read the Tuesday issue, which includes:
- Session recaps
- Photos from Clinical Pharmacy Challenges
- Schedule of events
Today we’re sharing articles about exhibitor marketing, social media and event technology. And scroll down for links to learn more about how publishing a show daily ties into your conference’s social media strategy.
As an exhibitor, how are you standing out on a crowded show floor? Social media is the latest trend, but hashtags can get very busy. Don’t overlook the value of print advertising in the conference show daily. Ask about value-addeds: do advertisers get to submit press releases for guaranteed publication? Is there a way to showcase new products? This article looks at pre- and post-event marketing ideas, but the one I liked best, the “beer and oysters” suggestion.
We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily. Also scroll down to read some of our latest blog posts:
Click here to read the Friday issue, which includes:
- Recaps of conference sessions
- Third in a series of interviews with CBCF Fellows and ALC Volunteers
- Photos and video clip
We launched our blog in January, with great results. Here’s a look at our top 5 blog posts so far this year. We hope you’ll keep reading and contact us for more information on our publishing services or to suggest topics for our blog. Continue reading