Link Share Friday – August 14, 2015

We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily: CLN Daily Click here to read the Monday issue, which includes: Previews and recaps written by the publication's committee of member-authors New Product Showcase Association News Update exhibitor … Continue reading Link Share Friday – August 14, 2015

Dispelling Misconceptions about Show Dailies

Misconception: a view or opinion that is incorrect because it is based on faulty thinking or understanding. When it comes to show dailies, there are many misconceptions that we face when talking to prospective clients, including: Cost: too expensive; will impact other marketing and advertising opportunities. Time: our staff’s already stretched thin; there’s no ROI … Continue reading Dispelling Misconceptions about Show Dailies

Show dailies: More than Just Non-Dues Revenue

The topic of a recent #assnchat led me to this blog post: non-dues revenue. While I recognize that there are many sources for non-dues revenue, advertising and sponsorship sales are probably the most common in the associations industry. One scenario under which CustomNEWS works is the royalty proposal – in exchange for the right to … Continue reading Show dailies: More than Just Non-Dues Revenue

Photos Are Worth More than 1,000 Words

Getting the most out of your convention photos By Rachelle Morvant As a meeting planner or association executive, are you aware of the many benefits of hiring a professional event photographer? Your convention is the perfect opportunity to gather dynamic imagery that will enable you to market your organization on multiple levels. Once an organization … Continue reading Photos Are Worth More than 1,000 Words

Link Share Friday – July 10, 2015

We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily: APIC Daily News Click here to read the Monday issue, which includes: Preview of the Closing Plenary Recaps and photos from Sunday's sessions New Product Showcase - paid … Continue reading Link Share Friday – July 10, 2015

Annual Meeting Newsrooms – Your Time to Shine

By Marissa Ellenby Securing media coverage at your annual meeting is an opportunity to shine the spotlight on your organization and inform key audiences about the value it brings to the industry. To generate that media coverage, you need a well-run newsroom. But perfecting a productive and effective newsroom doesn’t happen overnight. Knowing what resources … Continue reading Annual Meeting Newsrooms – Your Time to Shine

Your Mobile App is Missing Something

Transitioning to a mobile app creates: Up-to-the-minute schedules Sponsorship opportunities Less need for a bulky onsite program But, where is the content? How do you showcase photos, session recaps, association updates and exhibitor news? Before you pull the plug on your print show daily, ask your mobile developers early on about incorporating a news section … Continue reading Your Mobile App is Missing Something

Enhance Your Social Media Strategy with Real-Time Posts

Look at ways to incorporate show daily daily content into your conference's onsite social media strategy Scheduling platforms – i.e. Hootsuite, Sprout Social and TweetDeck – are a great tool for prescheduling tweets during your conference to promote the day’s events, thank sponsors and send out reminders. Doing so, however, only scratches the surface. Investing … Continue reading Enhance Your Social Media Strategy with Real-Time Posts