During the month of June, we added 11 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. We wrote about the potential role for print publications, ideas for canceled events, sharing content and much more. We wanted to highlight a few of the month’s popular posts, along with … Continue reading Monthly Round-Up: June’s Popular Posts
Yes, we really are posing that question. Why, you may wonder, would a digital event need a printed program? Wouldn't the conference website, email newsletters or a digital guide be better fits? Possibly, but why only rely on digital mediums? A printed program, regardless of the page size or paper stock, could be very useful: … Continue reading Does Your Virtual Event Need a Printed Program?
CustomNEWS launched this blog site in 2015. Since then, we've had more than 4,500 visitors and 16,000 views. This marks our 200th post...wow! Can't believe I've written that much about show dailies, marketing, communications, print and other related topics. Granted, a few posts have been link-shares or round-ups, but still...that's a lot of content. Thank … Continue reading Our 200th Post!
The pivot to virtual events has brought digital publishing to the forefront, and possibly left the future of print in jeopardy. When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn’t realize I would have so much to write about. I still have a … Continue reading Blog Round-Up: The Role of Print
During the month of May, we added 15 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. Our blog had more than 450 visitors in May – which is a new monthly record; and more than 1,100 views. Thank you for reading! We wanted to highlight a few … Continue reading Monthly Round-Up: May’s Popular Posts
Late spring and early summer conferences quickly became the guinea pigs of the events industry – organizers had to quickly learn as much as they could about virtual conferences, from what platform to use and how to structure, to how to promote and what to charge. Now, the conversation shifts to events scheduled for the … Continue reading Fall Conferences: Live, Hybrid or Virtual?
The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – … Continue reading Virtual Conferences: Can Print Add Value?
Program books have been the “go-to” for attendees at live events. But with the growth of mobile apps, many organizers have questioned the necessity to still provide a printed program book. If you’re planning an upcoming meeting, there may be more to consider in regards keeping or eliminating the onsite program book. New factors to … Continue reading Upcoming Live Events: Do You Still Need a Program Book?
Has your event already been postponed due to COVID-19? Or are you developing contingencies in hopes that your summer or fall event can move forward, but know things may be different? As show daily producers, the CustomNEWS team works with associations of many different shapes and sizes to support their communications and marketing efforts. From … Continue reading Preparing for Events, Post-COVID-19