Visit Booth #619 at #MMCCon to Talk Non-Dues Revenue, Content Marketing

Show dailies generate non-dues revenue and showcase content.

Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives?

Show Daily Advertising & Sponsorships

Show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading

Headed To #MMCCon? So Are We!

Attendees enjoy catching up on conference news via the show daily.
Attendees enjoy catching up on conference news via the show daily.

CustomNEWS is looking forward to exhibiting at its first ASAE Membership, Marketing and Communications conference. It’s not only offering us a chance to meet marketing and communications managers we haven’t crossed paths with yet, but also because of the topics that will be covered over the two-day program. We’re planning to attend the sessions on Snapchat and content marketing.

And we hope you’ll attend “What? No Program? Reevaluating your Event’s Onsite Print Vehicles” on Wednesday, May 3, 3:15 p.m., with Jenn Waters, Assistant Publisher & Digital Media Manager, CustomNEWS.

Why keep printing? We’re finding that as mobile app adoption rates rise, conference organizers are reevaluating the role of onsite print communications vehicles. Perhaps some of these questions have come up during your discussions about what to print: Continue reading

Have You Read these Posts?

We’re excited to announce that our blog has had more than 2,200 visitors and 3,900 views since its launch two years ago. Here’s a look at the top 5 blog posts so far in 2017:

Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.

Showcase Photos and Videos in Your Show Daily: A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience – while only needing to direct them to one site. Read more…
Continue reading

Social Media’s Impact on the Attendee Experience

Promote social media channels such as Instagram with collages of posts.

This Wall Street Journal article on social media’s impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables at different restaurants each night to play host to theme dinners.

It’s no secret that social media has had a (mostly positive) impact on the meetings industry. Of course, when an attendee tweets about shuttle bus problems or over-packed sessions, a meetings organizer may question its benefit. But overall, the good usually outweighs the bad – afterall, it’s free marketing for your association. Continue reading

Incorporating Print into Green Initiatives

Show dailies can be your go-to onsite communications vehicle.

TSNN recently published an article on ways to “green” your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a “going green” discussion:  “print is bad, no more print.” But print has been such a main-stay, both in our daily lives and at conferences, is it really smart to just eliminate all print materials? We recognize that as event technologies become the norm – mobile apps, online planners, etc. – the role of print materials at a conference is changing, but it’s still a necessary component.

Print’s not going away – show dailies are alive and well, CustomNEWS is picking up new clients and seeing ad revenues grow, resulting in bigger issues. Part of that growth is due to organizations taking a strategic look at what print offers their organization (revenue, content marketing channels), attendees and exhibitors. Rather than doing away with print, there could be a more cost-effective path to take. Print show dailies do more than share schedules and exhibitor list – they showcase content, and curate content to repurpose throughout the year.  Continue reading

Showcase Photos and Videos in Your Show Daily

Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.
Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.

A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience – while only needing to direct them to one site. Continue reading

Looking Back: Top 10 Posts of 2016!

What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016:

Feature conference news, photos and daily schedules in your show daily.
Feature conference news, photos and daily schedules in your show daily.

Digital Marketing: It Starts with Print Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print.

Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps and frequent schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. Combine your program book and show daily to create an updated onsite resource that not only has the latest schedule information that attendees need, but also showcases conference news (session previews and recaps, attendee interviews, photos and association news). Continue reading

Case Study: Daily Schedules in the Show Daily

An attendee used the daily schedule page to keep track of the sessions he attended.
An attendee used the daily schedule page to keep track of the sessions he attended.

Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book.

At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At past conferences, attendees would turn to the conference’s souvenir journal for program information, schedules, etc. This year, the souvenir journal was not produced. Instead, that information was in the conference’s expanded online planner and mobile app (CadmiumCD). Continue reading