Show dailies are often considered to be something read and discarded once an attendee's finished reading it. But CustomNEWS show dailies have become so much more. At last month's PLA 2018 conference in Philadelphia, PLA Daily News had a few different components: Printed newspaper actively distributed to attendees daily as they entered the convention center. … Continue reading Share Stories, Photos and Videos via a Show Daily
One common theme in CustomNEWS' posts is the important role that print materials still play at conferences and trade shows. Attendees do use mobile apps, but if they forget the room number for a session, or want to find a booth on the show floor - printed materials are what they seek. Here's two great … Continue reading Recommended Reading: Keep Printing
What a great year we had! After launching our blog two years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2018, we wanted to look back at our most-read posts and pages in 2017: CustomNEWS Case … Continue reading Looking Back: Top Posts of 2017!
CustomNEWS is looking forward to exhibiting at Expo Expo. We hope you’ll stop by our booth, #1402, to learn about the many benefits of show dailies. These are no longer “one-off” publications read and discarded at a conference. Show dailies share conference news and highlights with a wide audience through print, email and social media … Continue reading Headed To #ExpoExpo? So Are We!
Mobile apps put so much information at an attendee's fingertips - session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to - as opposed to having to pull out … Continue reading Show Daily Flies Off Shelf as Attendees Seek Printed Schedule
(This post was originally published by TSNN on September 20, http://tsnn.com/blog/apps-sure-where-are-maps.) My mom and I were making our way through her favorite supermarket recently, when she said to me, “We should have picked up a directory.” Although my mom has been coming to this store for more than 20 years, the store’s ongoing remodel had … Continue reading Apps; sure . . . But where are the maps?
Adding a video component to your conference's communications strategy is no longer out-of-reach. Rather, it's now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion - talk to your show daily publisher. … Continue reading Case Study: Print and Video Working Together
Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and … Continue reading Our Summer: A Look Back
Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives? Show Daily Advertising & Sponsorships Show dailies offer your exhibitors and sponsors different ways to reach their target … Continue reading Visit Booth #619 at #MMCCon to Talk Non-Dues Revenue, Content Marketing