Plan It, but Will They Come? The anticipation couldn’t have been higher before the early August Sea-Air-Space convention in National Harbor, Maryland. The host facility – the spacious Gaylord National Harbor – had just reopened the month before. But would people really show up? What with the emergence of the delta variant on the minds … Continue reading Case Study: Sea-Air-Space
Did you read these posts? They were our "top 10" posts in August: Case Study: APIC 2021 Virtual ConferenceVirtual or Hybrid? A Few Ideas to Consider…Case Study: NCVH 2021 Annual ConferenceYes, Virtual Events Need Printed MaterialsDoes Your Virtual Event Need a Printed Program?No Tote Bag? What about a Polybag?Planning for the Hybrid ExperienceHybrid Events & … Continue reading Top Posts: August 2021
Did you read these posts? They were our top five most-read posts in July: Yes, Virtual Events Need Printed Materials Hybrid Events & Digital Publishing Tools: Trends We Hope are Here to StayCase Study: APIC Virtual Conference Virtual Events: Showcasing your Poster Hall Virtual Conferences: What about your Store? Would you like to discuss … Continue reading Top Posts: July 2021
Earlier this summer, the CustomNEWS team returned to live events, with the publication of a conference newspaper at the New Cardiovascular Horizons (NCVH) conference at the Roosevelt Hotel, New Orleans, LA. CustomNEWS has been producing "What's on the Horizon?," the conference's official daily newspaper, since 2010. Over the years, the publication has become a go-to … Continue reading Case Study: NCVH 2021 Annual Conference
If you were to look at a conference's sponsorship prospectus in 2019, you'd probably see a lot of "tried and true" offerings that often get scooped up very quickly. But when the COVID-19 pandemic required an immediate shift to virtual events, sponsorship prospectuses ended up in the trash. Lanyards, hotel keys, tote bags and escalator … Continue reading No Tote Bag? What about a Polybag?
If 2020 was the year of the virtual event, what's the outlook for 2021? I do not think anyone expects "the same ole" meeting environment. Virtual platforms became the "go-to solution" when COVID-19 brought the industry to a standstill. And now, as vaccine rollouts become more encouraging, does this mean "same ole, same ole" live … Continue reading 2021: The Year of Hybrid Events?
Over the past few years, there's been a trend in the events industry to reduce the amount of printed materials at meetings and trade shows. Mobile apps have made some of these printed items obsolete, but not everything can be replaced with an app. Print for Virtual? Now, with the majority of events taking place … Continue reading Yes, Virtual Events Need Printed Materials
Digital marketing quickly became the go-to tool for promoting virtual events. Paid advertising, email blasts and social media campaigns all help get the word out. But is digital enough? Don't overlook the role that print can play as a marketing tool. Inboxes are over-flowing, we're maxing out on screen time...why not send a print preview … Continue reading Blog Round-up: Printing for Virtual Events
Over the past year, our blog's focus moved from a focus on the benefits of show dailies to more of a broad overview of communications tools for virtual and hybrid events. The COVID-19 pandemic has left its mark on the events industry. We're not quite sure what 2021 will bring, but we're trying to stay … Continue reading Top Posts of 2020