Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives? Show Daily Advertising & Sponsorships Show dailies offer your exhibitors and sponsors different ways to reach their target … Continue reading Visit Booth #619 at #MMCCon to Talk Non-Dues Revenue, Content Marketing
CustomNEWS is looking forward to exhibiting at its first ASAE Membership, Marketing and Communications conference. It's not only offering us a chance to meet marketing and communications managers we haven't crossed paths with yet, but also because of the topics that will be covered over the two-day program. We're planning to attend the sessions on … Continue reading Headed To #MMCCon? So Are We!
We’re excited to announce that our blog has had more than 2,200 visitors and 3,900 views since its launch two years ago. Here’s a look at the top 5 blog posts so far in 2017: Showcase Photos and Videos in Your Show Daily: A show daily can be much more than a one-off print vehicle. Producing … Continue reading Have You Read these Posts?
This Wall Street Journal article on social media's impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables … Continue reading Social Media’s Impact on the Attendee Experience
TSNN recently published an article on ways to "green" your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a "going green" discussion: “print is bad, no more print.” But print has been such a main-stay, both in … Continue reading Incorporating Print into Green Initiatives
Paying attention to the demographics of your attendees and members will help you invest your time in the tools and channels they are seeking. Here's a great article from MemberClicks, Association Professionals: Don’t Forget Your Baby Boomer Members! The author provides a number of take-aways. Of course it should be no surprise that our favorite … Continue reading Recommended Reading: Baby Boomers
A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience - while only needing to direct them to one site. Editorial content can include stories that already appeared in your onsite publications, as well … Continue reading Showcase Photos and Videos in Your Show Daily
What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016: Digital Marketing: It Starts with Print … Continue reading Looking Back: Top 10 Posts of 2016!
Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book. At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At … Continue reading Case Study: Daily Schedules in the Show Daily