Visit Booth #619 at #MMCCon to Talk Non-Dues Revenue, Content Marketing

Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives? Show Daily Advertising & Sponsorships Show dailies offer your exhibitors and sponsors different ways to reach their target … Continue reading Visit Booth #619 at #MMCCon to Talk Non-Dues Revenue, Content Marketing

Headed To #MMCCon? So Are We!

CustomNEWS is looking forward to exhibiting at its first ASAE Membership, Marketing and Communications conference. It's not only offering us a chance to meet marketing and communications managers we haven't crossed paths with yet, but also because of the topics that will be covered over the two-day program. We're planning to attend the sessions on … Continue reading Headed To #MMCCon? So Are We!

Social Media’s Impact on the Attendee Experience

This Wall Street Journal article on social media's impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables … Continue reading Social Media’s Impact on the Attendee Experience

Incorporating Print into Green Initiatives

TSNN recently published an article on ways to "green" your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a "going green" discussion:  “print is bad, no more print.” But print has been such a main-stay, both in … Continue reading Incorporating Print into Green Initiatives

Recommended Reading: Baby Boomers

Paying attention to the demographics of your attendees and members will help you invest your time in the tools and channels they are seeking. Here's a great article from MemberClicks, Association Professionals: Don’t Forget Your Baby Boomer Members! The author provides a number of take-aways. Of course it should be no surprise that our favorite … Continue reading Recommended Reading: Baby Boomers

Showcase Photos and Videos in Your Show Daily

A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience - while only needing to direct them to one site. Editorial content can include stories that already appeared in your onsite publications, as well … Continue reading Showcase Photos and Videos in Your Show Daily

Looking Back: Top 10 Posts of 2016!

What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016: Digital Marketing: It Starts with Print … Continue reading Looking Back: Top 10 Posts of 2016!

Case Study: Daily Schedules in the Show Daily

Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book. At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At … Continue reading Case Study: Daily Schedules in the Show Daily