Digital marketing quickly became the go-to tool for promoting virtual events. Paid advertising, email blasts and social media campaigns all help get the word out. But is digital enough? Don't overlook the role that print can play as a marketing tool. Inboxes are over-flowing, we're maxing out on screen time...why not send a print preview … Continue reading Blog Round-up: Printing for Virtual Events
Reach attendees & members at their homes in office with print preview and/or highlights issues. While there has been a movement to "print less" at onsite events over the past few years, attendees still seek out printed materials. Having access to daily schedules, vendor lists and exhibit hall floor plans in print format can be … Continue reading Going Virtual? Don’t Overlook Print!
The pivot to virtual events has brought digital publishing to the forefront, and possibly left the future of print in jeopardy. When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn’t realize I would have so much to write about. I still have a … Continue reading Blog Round-Up: The Role of Print
One common theme in CustomNEWS' posts is the important role that print materials still play at conferences and trade shows. Attendees do use mobile apps, but if they forget the room number for a session, or want to find a booth on the show floor - printed materials are what they seek. Here's two great … Continue reading Recommended Reading: Keep Printing
Mobile apps put so much information at an attendee's fingertips - session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to - as opposed to having to pull out … Continue reading Show Daily Flies Off Shelf as Attendees Seek Printed Schedule
By Diane Ritter So you’ve planned the perfect conference, booked the location and identified potential attendees, now what? Be sure to develop a consistent brand for all components of the conference. The logo should be on all materials. Typical conference materials include invitations, brochures, programs, name badges, presentations, banners, and promotional items. Besides these typical … Continue reading Get Creative with On-Demand Printing