Recommended Reading: How to Help Your Attendees Convince Their Bosses to Let Them Attend

Factors driving attendance at your conference can sometimes include those outside your control – that’s why so many conferences include attendee justification letters on their event’s homepage and in marketing materials. Check out this timely article from MeetingsNet, How to Help Your Attendees Convince Their Bosses to Let Them Attend

But how do you get on a potential attendee’s radar? Before they seek justification to attend, they need to know what your conference offers. Will the time away from home and work be worth it? Continue reading

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Link Share Friday – November 27, 2015

Today we’re sharing articles about attendee marketing, Instagram and content marketing. And scroll down to learn more about tie-ins between your show daily and mobile app.

How to Boost your Conference’s Registration Numbers via @vjmeetings

  • Good marketing ideas that tie in to registration growth. Don’t overlook your show daily as a great tool for showcasing the content that attendees can look forward to by both looking back at last year’s event and looking ahead to what’s on this year’s agenda. Does your conference have tracks or niches? Make sure you highlight the education offerings and networking opportunities targeted towards those groups – it may give a prospective attendee the push they need to click “register now.”

Continue reading