What a great year we had! After launching our blog two years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2018, we wanted to look back at our most-read posts and pages in 2017: CustomNEWS Case … Continue reading Looking Back: Top Posts of 2017!
Will you be making your way through Expo Expo in search of new sources for non-dues revenue? Or is your organization thinking about eliminating your onsite program book? We hope you’ll stop by our booth (#1402) to talk about how attendees, exhibitors and the host organization all benefit from a show daily. Complement your Mobile … Continue reading Let’s Talk Show Dailies at Booth #1402 during #ExpoExpo
Do you create great content, then wonder, why isn't anyone reading it? It could be because they don't know it's out there. Here's a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed. Almost all of these suggestions can be applied to your conference content, whether it's being generated … Continue reading Recommended Reading: Promoting Content
CustomNEWS is looking forward to exhibiting at its first ASAE Membership, Marketing and Communications conference. It's not only offering us a chance to meet marketing and communications managers we haven't crossed paths with yet, but also because of the topics that will be covered over the two-day program. We're planning to attend the sessions on … Continue reading Headed To #MMCCon? So Are We!
Content is king - we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing - here's a look at a few we've posted on the topic: Creating Year-Round Content: Start with the … Continue reading Blog Round-Up: Content Marketing
Over the past 10 years, digital publishing software has strengthened the role of the print publication. Digital versions now expand audiences, offer a lower-cost subscription option and can be easily shared on social media. Here's a great post from Nxtbook, Should I have a website or a digital publication?, on the topic. CustomNEWS creates digital … Continue reading Recommended Reading: Digital Publications
I (Jenn Waters) recently celebrated my 15th anniversary with CustomNEWS, Inc. I worked my way from production assistant up to assistant publisher during that time - and have learned so much about the meetings industry, printing, traveling and so much more. I recently wrote a blog post on this milestone for the Association for Women … Continue reading Finding Adventure, Camaraderie and Self-Confidence in Unexpected Places
Do any of these scenarios apply to your organization? We want to print fewer, but not completely eliminate, onsite printed materials at our conference. Our conference program looks great, but we have to print a last-minute addendum because the program’s produced four weeks in advance. Our staff is stretched with onsite responsibilities, but we need … Continue reading A Show Daily is the Solution
Today we’re sharing articles about gamification, exhibitor marketing and hashtags. And scroll down for links to additional posts about the value of publishing a show daily. Integrating Elements of Gamification Into Your Association’s Social Media Strategy via @InclineMktg Contests are a great way to increase buzz on the show floor. Don't forget to use your … Continue reading Link Share Friday – January 29, 2016