What a great year we had! After launching our blog two years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2018, we wanted to look back at our most-read posts and pages in 2017: CustomNEWS Case … Continue reading Looking Back: Top Posts of 2017!
Will you be making your way through Expo Expo in search of new sources for non-dues revenue? Or is your organization thinking about eliminating your onsite program book? We hope you’ll stop by our booth (#1402) to talk about how attendees, exhibitors and the host organization all benefit from a show daily. Complement your Mobile … Continue reading Let’s Talk Show Dailies at Booth #1402 during #ExpoExpo
Do you create great content, then wonder, why isn't anyone reading it? It could be because they don't know it's out there. Here's a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed. Almost all of these suggestions can be applied to your conference content, whether it's being generated … Continue reading Recommended Reading: Promoting Content
CustomNEWS is looking forward to exhibiting at its first ASAE Membership, Marketing and Communications conference. It's not only offering us a chance to meet marketing and communications managers we haven't crossed paths with yet, but also because of the topics that will be covered over the two-day program. We're planning to attend the sessions on … Continue reading Headed To #MMCCon? So Are We!
Content is king - we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing - here's a look at a few we've posted on the topic: Creating Year-Round Content: Start with the … Continue reading Blog Round-Up: Content Marketing
Over the past 10 years, digital publishing software has strengthened the role of the print publication. Digital versions now expand audiences, offer a lower-cost subscription option and can be easily shared on social media. Here's a great post from Nxtbook, Should I have a website or a digital publication?, on the topic. CustomNEWS creates digital … Continue reading Recommended Reading: Digital Publications
I (Jenn Waters) recently celebrated my 15th anniversary with CustomNEWS, Inc. I worked my way from production assistant up to assistant publisher during that time - and have learned so much about the meetings industry, printing, traveling and so much more. I recently wrote a blog post on this milestone for the Association for Women … Continue reading Finding Adventure, Camaraderie and Self-Confidence in Unexpected Places