Today we’re sharing articles about gamification, exhibitor marketing and hashtags. And scroll down for links to additional posts about the value of publishing a show daily. Integrating Elements of Gamification Into Your Association’s Social Media Strategy via @InclineMktg Contests are a great way to increase buzz on the show floor. Don't forget to use your … Continue reading Link Share Friday – January 29, 2016
Today we’re sharing articles about social media. And scroll down for to view the slides from “Stretch Your Conference Content," presented at the ASAE 2015 Annual Meeting. 12 Ways to Use Social Media Before and During an Event via @AssocMarketer Social media is free marketing - and needs to be a part of your conference's … Continue reading Link Share Friday – January 15, 2016
You know when a client says something – innocently over coffee, perhaps – but it hits home in a way you didn’t see coming? During a planning meeting, one of our clients was talking about all the reasons to continue to publish a show daily. It helps them retain and curate the meeting’s content, offers … Continue reading Elevating Your Meeting’s Greatness
What a great year we had! We launched our blog in January, with great results. As we plan out our posts for 2016, we wanted to look back at our top 10 posts of 2015: Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps … Continue reading Looking Back: Top 10 Posts of 2015!
"Going green" shows that you respect the environment. But, by eliminating print pieces: Will attendees still be informed and able to access the information they need to make the most of your conference? Are you eliminating advertising & sponsorship revenue opportunities? Could you be relying too much on attendees to buy-in to your digital initiatives … Continue reading Going Paperless? Wait, Read This!