Plan It, but Will They Come? The anticipation couldn’t have been higher before the early August Sea-Air-Space convention in National Harbor, Maryland. The host facility – the spacious Gaylord National Harbor – had just reopened the month before. But would people really show up? What with the emergence of the delta variant on the minds … Continue reading Case Study: Sea-Air-Space
We're now almost 18 months into the COVID-19 pandemic. Many meeting organizers had hoped that 2021 would be known as the year that live events returned. But there's still a few too many hurdles to overcome...thus we are seeing conference organizers now planning a second virtual conference. After a "hurry up and learn" mentality in … Continue reading Virtual or Hybrid? A Few Ideas to Consider…
Did you read these posts? They were our five most-read posts in June: Planning for the Hybrid Experience How do you Communicate with Attendees during a Virtual Event? Virtual Conferences: Can Print Add Value? Webinar Recap: Engaging Virtual Attendees Virtual Conferences: What about your Store? Would you like to discuss our print and digital publishing … Continue reading Top Posts: June 2021
Earlier this summer, the CustomNEWS team returned to live events, with the publication of a conference newspaper at the New Cardiovascular Horizons (NCVH) conference at the Roosevelt Hotel, New Orleans, LA. CustomNEWS has been producing "What's on the Horizon?," the conference's official daily newspaper, since 2010. Over the years, the publication has become a go-to … Continue reading Case Study: NCVH 2021 Annual Conference
CustomNEWS launched this blog site in 2015. Since then, we've had more than 4,500 visitors and 16,000 views. This marks our 200th post...wow! Can't believe I've written that much about show dailies, marketing, communications, print and other related topics. Granted, a few posts have been link-shares or round-ups, but still...that's a lot of content. Thank … Continue reading Our 200th Post!
Program books have been the “go-to” for attendees at live events. But with the growth of mobile apps, many organizers have questioned the necessity to still provide a printed program book. If you’re planning an upcoming meeting, there may be more to consider in regards keeping or eliminating the onsite program book. New factors to … Continue reading Upcoming Live Events: Do You Still Need a Program Book?
Attendees love social media, especially when they are asked to do something fun...like write Valentine's Day posts during CSM 2020. We then published them in the show daily, giving their creativity a little extra visibility! There's many ways to tie social media and show dailies together, including: Reminding attendees how to connect with your organization … Continue reading #SocialMedia Fun in your Show Daily!
Not all conferences draw thousands of attendees and hundreds of exhibitors. But that doesn't preclude smaller events from publishing a show daily. Exhibitors still want to stand out and have direct access to attendees. And having a show daily at a smaller conference will elevate the feel of the meeting, and also provide a vehicle … Continue reading Case Study: SYNERGY 2017
Exhibitors play a key role at conferences. They provide necessary financial support, but also draw in attendees. Your audience wants to be the first to hear about new products and have an opportunity to discuss challenges they are facing with someone who could help. Is your organization doing enough to help exhibitors maximize their decision … Continue reading Recommended Reading: 14 Ways Exhibitors Can Get the Most Out of Your Show