Exhibitors play a key role at conferences. They provide necessary financial support, but also draw in attendees. Your audience wants to be the first to hear about new products and have an opportunity to discuss challenges they are facing with someone who could help. Is your organization doing enough to help exhibitors maximize their decision to exhibit at your conference. Granted, you can’t do everything for them, and some will complain regardless – but here is a great article from MeetingsNet, written by Reno Macri, that all show organizers and exhibitors should read, 14 Ways Exhibitors Can Get the Most Out of Your Show. Continue reading
(This post was originally published by TSNN on September 20, http://tsnn.com/blog/apps-sure-where-are-maps.)
My mom and I were making our way through her favorite supermarket recently, when she said to me, “We should have picked up a directory.” Although my mom has been coming to this store for more than 20 years, the store’s ongoing remodel had left her feeling out of sorts. It took a few wrong turns before we finally came across the orange juice.
This experience reinforces what I’ve come across during trade shows – attendees want something to help them be more efficient when navigating an exhibit hall. Overhead signage and oversize directories at the hall entrance are helpful, but attendees still want something to which they can refer as they make their way across the aisles. Continue reading
Adding a video component to your conference’s communications strategy is no longer out-of-reach. Rather, it’s now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion – talk to your show daily publisher.
Yes, show dailies start out in print format, but now are also immediately available in digital formats that can be shared via email and social media, and added to website archives. Our digital publications create another medium for sharing video clips, beyond social media. Continue reading
Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and Labor Day, which totaled: Continue reading
Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives?
Show Daily Advertising & Sponsorships
Show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading
Show dailies are a unique publication – in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media.
Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on attendee marketing than they did in 2013. Is this due to higher printing/postage costs? A feeling that free social media opportunities are more lucrative? Continue reading
Making the experience painless – and beneficial – for attendees can be a challenging job. Here’s a great article from @SmoothThePath with some common problems attendees and exhibitors may face, and some suggestions on how to overcome them, The Problems Attendees Experience at Conferences. Continue reading
This Wall Street Journal article on social media’s impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables at different restaurants each night to play host to theme dinners.
It’s no secret that social media has had a (mostly positive) impact on the meetings industry. Of course, when an attendee tweets about shuttle bus problems or over-packed sessions, a meetings organizer may question its benefit. But overall, the good usually outweighs the bad – afterall, it’s free marketing for your association. Continue reading
The CustomNEWS team just returned from Madrid, where we published our sixth show daily in Spain. Check out the publication here: Continue reading