Visit Booth #619 at #MMCCon to Talk Non-Dues Revenue, Content Marketing

Show dailies generate non-dues revenue and showcase content.

Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives?

Show Daily Advertising & Sponsorships

Show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading

Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue

Publish a digital preview issue to remind members about registration deadlines and showcase event highlights.

Show dailies are a unique publication – in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media.

Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on attendee marketing than they did in 2013. Is this due to higher printing/postage costs? A feeling that free social media opportunities are more lucrative?  Continue reading

Recommended Reading: Attendee Problems

Help first-timers get the most out of their conference experience by including some tips in your show daily.

Making the experience painless – and beneficial – for attendees can be a challenging job. Here’s a great article from @SmoothThePath with some common problems attendees and exhibitors may face, and some suggestions on how to overcome them, The Problems Attendees Experience at Conferences. Continue reading

Social Media’s Impact on the Attendee Experience

Promote social media channels such as Instagram with collages of posts.

This Wall Street Journal article on social media’s impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables at different restaurants each night to play host to theme dinners.

It’s no secret that social media has had a (mostly positive) impact on the meetings industry. Of course, when an attendee tweets about shuttle bus problems or over-packed sessions, a meetings organizer may question its benefit. But overall, the good usually outweighs the bad – afterall, it’s free marketing for your association. Continue reading

Incorporating Print into Green Initiatives

Show dailies can be your go-to onsite communications vehicle.

TSNN recently published an article on ways to “green” your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a “going green” discussion:  “print is bad, no more print.” But print has been such a main-stay, both in our daily lives and at conferences, is it really smart to just eliminate all print materials? We recognize that as event technologies become the norm – mobile apps, online planners, etc. – the role of print materials at a conference is changing, but it’s still a necessary component.

Print’s not going away – show dailies are alive and well, CustomNEWS is picking up new clients and seeing ad revenues grow, resulting in bigger issues. Part of that growth is due to organizations taking a strategic look at what print offers their organization (revenue, content marketing channels), attendees and exhibitors. Rather than doing away with print, there could be a more cost-effective path to take. Print show dailies do more than share schedules and exhibitor list – they showcase content, and curate content to repurpose throughout the year.  Continue reading

Showcase Photos and Videos in Your Show Daily

Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.
Share conference highlights via an email to all members that showcases the post-conference highlights issue of your show daily.

A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience – while only needing to direct them to one site. Continue reading

Show Dailies: Unique Advertising Opportunities

Generate advertising revenue with a New Product Showcase.
Generate advertising revenue with a New Product Showcase.

Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper.

Along those same lines, show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading

Looking Back: Top 10 Posts of 2016!

What a great year we had! After launching our blog last year, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2016, we wanted to look back at our most-read posts in 2016:

Feature conference news, photos and daily schedules in your show daily.
Feature conference news, photos and daily schedules in your show daily.

Digital Marketing: It Starts with Print Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print.

Are You Printing a Program Book Because You Think You Have To? With rising printing costs, a transition to mobile apps and frequent schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. Combine your program book and show daily to create an updated onsite resource that not only has the latest schedule information that attendees need, but also showcases conference news (session previews and recaps, attendee interviews, photos and association news). Continue reading