After launching our blog five years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan our posts for 2020, we wanted to look back at our top 10 most-read posts during the past five years: Going Digital With Your Show Daily … Continue reading Five Years of Blogging…
Attendees love social media, especially when they are asked to do something fun...like write Valentine's Day posts during CSM 2020. We then published them in the show daily, giving their creativity a little extra visibility! There's many ways to tie social media and show dailies together, including: Reminding attendees how to connect with your organization … Continue reading #SocialMedia Fun in your Show Daily!
Show dailies are often considered to be something read and discarded once an attendee's finished reading it. But CustomNEWS show dailies have become so much more. At last month's PLA 2018 conference in Philadelphia, PLA Daily News had a few different components: Printed newspaper actively distributed to attendees daily as they entered the convention center. … Continue reading Share Stories, Photos and Videos via a Show Daily
What a great year we had! After launching our blog two years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2018, we wanted to look back at our most-read posts and pages in 2017: CustomNEWS Case … Continue reading Looking Back: Top Posts of 2017!
Like many things, video production is something thought to be very expensive. But this LinkedIn post from Megan Van Petten, Create Amazing Video Content on a Budget, shows you that's no longer the case. Show Dailies Support Multiple Mediums Show dailies are no longer just a print publication that's read onsite then recycled. CustomNEWS has carved out … Continue reading Recommended Reading: Video Content on a Budget
Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and … Continue reading Our Summer: A Look Back
Do you create great content, then wonder, why isn't anyone reading it? It could be because they don't know it's out there. Here's a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed. Almost all of these suggestions can be applied to your conference content, whether it's being generated … Continue reading Recommended Reading: Promoting Content
Has your organization wanted to introduce a video component at your conference, but wasn't sure where to start? Check out this BizBash article on how the Global Pet Expo used Facebook Live to grow its audience and create a way to showcase Expo news and events, Why This Trade Show Is Adding Facebook Live to … Continue reading Recommended Reading: Facebook Live
Show dailies are a unique publication - in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media. Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on … Continue reading Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue