Recommended Reading: Video Content on a Budget

Like many things, video production is something thought to be very expensive. But this LinkedIn post from Megan Van Petten, Create Amazing Video Content on a Budget, shows you that's no longer the case. Show Dailies Support Multiple Mediums Show dailies are no longer just a print publication that's read onsite then recycled. CustomNEWS has carved out … Continue reading Recommended Reading: Video Content on a Budget

Our Summer: A Look Back

Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and … Continue reading Our Summer: A Look Back

Recommended Reading: Promoting Content

Do you create great content, then wonder, why isn't anyone reading it? It could be because they don't know it's out there. Here's a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed. Almost all of these suggestions can be applied to your conference content, whether it's being generated … Continue reading Recommended Reading: Promoting Content

Recommended Reading: Facebook Live

Has your organization wanted to introduce a video component at your conference, but wasn't sure where to start? Check out this BizBash article on how the Global Pet Expo used Facebook Live to grow its audience and create a way to showcase Expo news and events, Why This Trade Show Is Adding Facebook Live to … Continue reading Recommended Reading: Facebook Live

Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue

Show dailies are a unique publication - in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media. Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on … Continue reading Looking for Cost-Effective Pre-Show Marketing Tools? Publish a Show Daily Preview Issue

Social Media’s Impact on the Attendee Experience

This Wall Street Journal article on social media's impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables … Continue reading Social Media’s Impact on the Attendee Experience

Recommended Reading: Industry Trends

Keeping up on the latest trends in the meetings industry is a full-time job - here's a fun infographic from Multibrief that you'll want to check out, Infographic: Key trends for meetings and events. Everyone knows there's a move towards event technology and digital platforms. But don't forget, if you're looking for content for year-round … Continue reading Recommended Reading: Industry Trends