How do you Increase an Event’s ROI? Share Content throughout the Year

Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done?   Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year

Canceled Event? Twitter Connects Attendees and Exhibitors

Over the past few months, social media has taken center stage in terms of keeping us connected. Have you thought about how to use a platform such as Twitter to help your sponsors and exhibitors connect with attendees? Particularly in the case of canceled events, exhibitors were probably preparing for product launches, as well as … Continue reading Canceled Event? Twitter Connects Attendees and Exhibitors

How do you Communicate with Attendees during a Virtual Event?

At live events, you have a captive audience. Conference logistics keep attendees engaged, and moving along, from sessions to the exhibit hall, back to sessions, etc. But how do you keep users engaged during a virtual conference? They may log in to watch some sessions, or visit the virtual exhibit hall - but distractions are … Continue reading How do you Communicate with Attendees during a Virtual Event?

Virtual Events: Creating a Community

Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community

Blog Round-Up: Virtual Exhibit Hall

Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall

Fall Conferences: Live, Hybrid or Virtual?

Late spring and early summer conferences quickly became the guinea pigs of the events industry – organizers had to quickly learn as much as they could about virtual conferences, from what platform to use and how to structure, to how to promote and what to charge. Now, the conversation shifts to events scheduled for the … Continue reading Fall Conferences: Live, Hybrid or Virtual?

Virtual Events: Showcasing your Poster Hall

Poster Halls are a trademark of medical conferences. Poster authors often have the opportunity to present their research during poster sessions. With the move to virtual platform, what does that mean for the Poster Hall?   Here’s a case study from CadmiumCD, about how they assisted a client in moving a poster session into their … Continue reading Virtual Events: Showcasing your Poster Hall

Virtual Conferences: Get the Word Out

Take a deep breath, you’ve done it! Your live event has been reconfigured as a virtual conference. Congratulations! Over the past month (or longer), you’ve watched (many) product demos, revised event schedules and discussed content objectives. There have been Zoom meetings about how to support exhibitors and the need for new sponsorship opportunities. Now, the … Continue reading Virtual Conferences: Get the Word Out

Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19

If you had a crystal ball, what would show in terms of live events? Smaller, regional meetings? Spread-out seating to encourage social distancing? It's too early to predict what all the implications of COVID-19 will be. But one thing that many seem to be in agreement on: when live events do resume, attendance will still … Continue reading Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19