Top Posts: June 2021

Did you read these posts? They were our five most-read posts in June: Planning for the Hybrid Experience How do you Communicate with Attendees during a Virtual Event? Virtual Conferences: Can Print Add Value? Webinar Recap: Engaging Virtual Attendees Virtual Conferences: What about your Store? Would you like to discuss our print and digital publishing … Continue reading Top Posts: June 2021

Case Study: APIC Virtual Conference

APIC Daily News has been the official daily newspaper of the APIC Annual Conference, dating back to 2006. And even though this year's conference was held virtually, the publication again shared conference news with a wide audience. Advertising was sold in both the digital publication and the email newsletters that were sent to conference attendees … Continue reading Case Study: APIC Virtual Conference

Case Study: NCVH 2021 Annual Conference

Earlier this summer, the CustomNEWS team returned to live events, with the publication of a conference newspaper at the New Cardiovascular Horizons (NCVH) conference at the Roosevelt Hotel, New Orleans, LA. CustomNEWS has been producing "What's on the Horizon?," the conference's official daily newspaper, since 2010. Over the years, the publication has become a go-to … Continue reading Case Study: NCVH 2021 Annual Conference

How do you Increase an Event’s ROI? Share Content throughout the Year

Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done?   Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year

Canceled Event? Twitter Connects Attendees and Exhibitors

Over the past few months, social media has taken center stage in terms of keeping us connected. Have you thought about how to use a platform such as Twitter to help your sponsors and exhibitors connect with attendees? Particularly in the case of canceled events, exhibitors were probably preparing for product launches, as well as … Continue reading Canceled Event? Twitter Connects Attendees and Exhibitors

How do you Communicate with Attendees during a Virtual Event?

At live events, you have a captive audience. Conference logistics keep attendees engaged, and moving along, from sessions to the exhibit hall, back to sessions, etc. But how do you keep users engaged during a virtual conference? They may log in to watch some sessions, or visit the virtual exhibit hall - but distractions are … Continue reading How do you Communicate with Attendees during a Virtual Event?

Virtual Events: Creating a Community

Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community

Blog Round-Up: Virtual Exhibit Hall

Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall

Fall Conferences: Live, Hybrid or Virtual?

Late spring and early summer conferences quickly became the guinea pigs of the events industry – organizers had to quickly learn as much as they could about virtual conferences, from what platform to use and how to structure, to how to promote and what to charge. Now, the conversation shifts to events scheduled for the … Continue reading Fall Conferences: Live, Hybrid or Virtual?