Why print? When social media channels and mobile apps providing conference updates in real time, why does print still offer value? We asked a communications manager at a medical association with a conference newspaper why print matters: “There is a strong, intangible connection that print dailies create between conference attendees. In addition to the value … Continue reading Show Dailies: Give Attendees Something to Talk About
10 Ways a Show Daily Can be Very Useful
Who gets the most out of a conference’s onsite show daily? Our answer would be everyone: attendees, exhibitors and the association. Here are 10 ways a show daily can support what your already doing, whether it be related to your mobile app, social media strategy or year-round content marketing efforts. Promote your Mobile App: … Continue reading 10 Ways a Show Daily Can be Very Useful
Five Ways Attendees Benefit from your Show Daily
CustomNEWS’ top priority is to design a show daily that meets the needs of the conference’s attendees, exhibitors and host organization (the association). Today we’ll look out how conference attendees benefit from a show daily. Program Updates: Changes and cancellations are inevitable. How do you communicate this information to attendees? (Take our poll below). Using … Continue reading Five Ways Attendees Benefit from your Show Daily
Are You Printing a Program Book Because You Think You Have To?
The printed program book – it’s an attendee’s “go-to” for navigating through session offerings, learning about exhibitors and getting the most from a conference. But with rising printing costs, a transition to mobile apps and schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. … Continue reading Are You Printing a Program Book Because You Think You Have To?
Slideshow: Content for your Show Daily
A response often heard when CustomNEWS asks if a conference has a show daily: we don't have enough news to share. That's probably not the case at all. Looking beyond standard content such as session previews and recaps, speaker interviews, award winner profiles and association news, there's a wealth of information coming out of your … Continue reading Slideshow: Content for your Show Daily
Getting More From Your Conference Keynote
Selecting a conference’s keynote speaker is a very big deal: press releases are written, the speaker’s photo appears in marketing brochures and interviews are scheduled with the association’s publications to further promote his/her appearance. The speaker then travels to your conference, presents, and then, most often, departs. So much is done pre-conference to promote the … Continue reading Getting More From Your Conference Keynote