Conference organizers have always had many moving parts to juggle; but that's expanded ten-fold now thanks to the impact of COVID-19 on the meetings industry. An interesting article from Naylor looked at the benefits of adding a third-party planner to your team. The same could be said for working with an experiences conference publisher such … Continue reading When to Bring in an Expert?
Canceling an event can be heartbreaking, for all stakeholders involved. Time, energy and money was invested by the host organization's staff, speakers and exhibitors. Attendees were looking forward to networking and learning opportunities. Most organizations have never had to cancel an event of this magnitude before. A lot of factors go into the decision, but … Continue reading Canceled Events: You Can Still Connect Exhibitors with Their Target Markets
Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community
Virtual conferences continue to make headlines. As more and more events move to virtual platforms, new questions arise. How do you market the event? How do you support your exhibitors and sponsors? Here's a look at a few more posts related to virtual conferences. Digital publishing tools can be used for pre-event marketing, share content … Continue reading Blog Round-Up: Virtual Events, Part 2
The growth of virtual conferences has raised so many questions: What platform to use? What to charge for registration fees? How does a virtual exhibit hall work? And so on, and so on – there’s a lot to learn, and many different stakeholders to consider, and keep happy. Earlier this month, IAEE presented an informative … Continue reading Webinar Recap: Monetizing Your Live & Virtual Events through Sponsorships