Over the past few months, social media has taken center stage in terms of keeping us connected. Have you thought about how to use a platform such as Twitter to help your sponsors and exhibitors connect with attendees? Particularly in the case of canceled events, exhibitors were probably preparing for product launches, as well as … Continue reading Canceled Event? Twitter Connects Attendees and Exhibitors
A recent blog post about the value of exhibiting led me to think about ways an association can leverage the publication of a show daily to offer exhibitors new ways to stand out on the trade show floor and drive booth traffic, beyond just simply asking them to buy an ad. Here's a look at … Continue reading Show Dailies Help Your Exhibitors Stand Out in a Crowd!
Here are links to a few recent articles I've come across that have tie-ins to conference communications and the services that CustomNEWS provides: 50 Great Marketing Statistics You Don’t Want to Miss via @B2Community Content marketing: CustomNEWS’ show daily publications generate stories and photos to use throughout the year. Email marketing: CustomNEWS will create a … Continue reading Link Share Friday – Feb. 13, 2015