Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event’s success – here’s a great article from SmartMeetings, 6 Ways to Measure an Event’s Success? Here’s a quick look at how a show daily can play a role/impact some of these measurements. Continue reading
Non-dues revenue is always a hot topic in the associations arena, but also a delicate topic – as the offerings need to be positioned as assets to the organization, not just money-makers. A show daily delivers on all accounts: Continue reading
Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper.
Along those same lines, show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading
ROI, uniqueness and visibility are three words commonly found in discussions with potential sponsors. Companies are seeking strategic opportunities that will build brand awareness, drive booth traffic and help them stand out on a crowded show floor. Here are a few ways to craft sponsorship offerings using the show daily:
Single-sponsored show daily: Offer exclusive advertising to one company seeking to reach a wide audience while also supporting a critical attendee-benefit. The package could include one or two full page ad placements (i.e. inside front cover and/or back cover), a pg. 1 strip ad thanking the sponsor and a “word from the sponsor” section featuring a press release and image. Could also be combined with the distribution sponsorship. Costs: will vary depending on the number of issues and quantity, as well as the services provided by CustomNEWS (onsite reporters or photographers and distribution team). Continue reading
Last year I wrote a blog post about how your vendor-partners can work together to bring more to your conference. As we continue to expand our network, we’re doing more to connect with other vendors that have services that our products complement, i.e. the conference mobile app. With increases in app usage rates and the rising costs of printing a traditional program, is there another option out there? Other than just not printing anything of course.
Yes – the show daily. Continue reading
Did you know that attendees, exhibitors and the association will all benefit from having a conference show daily? Each may take away something different from the publication, but it will definitely raise the status of your event. Check out our blog posts for more on how each group would benefit: Continue reading
Today we’re sharing articles about non-dues revenue, mobile apps and member engagement. And scroll down to learn more about the many benefits of publishing a show daily.
- Check out this post for five sources for non-dues revenue. And don’t forget show daily advertising. Don’t have dedicated sales staff to adequately sell show daily advertising? Contact CustomNEWS today about our royalty proposal.
A recent blog post about the value of exhibiting led me to think about ways an association can leverage the publication of a show daily to offer exhibitors new ways to stand out on the trade show floor and drive booth traffic, beyond just simply asking them to buy an ad. Here’s a look at a few ways our clients highlight their exhibitors and sponsors:
New Product Showcase: We’ve sold this as a paid listing, 100 words and photo; but it could be scaled down (maybe 50 words & photo) and offered as a value-added opportunity to all exhibitors. They should, however, be required to showcase that product in their booth.
The topic of a recent #assnchat led me to this blog post: non-dues revenue. While I recognize that there are many sources for non-dues revenue, advertising and sponsorship sales are probably the most common in the associations industry.
One scenario under which CustomNEWS works is the royalty proposal – in exchange for the right to sell advertising to a conference’s exhibitors/sponsors, the association will receive a show daily for free. (Yes, there is fine print, which I’d be happy to discuss directly with you.) Continue reading