A recent article from Associations Now caught my eye: Virtual Events: Make Your Sponsor the Star. Many of the suggestions that were provided were things that we've suggested on our blog...and our doing with current and clients. At live events, sponsors have so many opportunities to increase brand awareness, drive booth traffic and establish connections. … Continue reading Virtual Events: Supporting Your Sponsors
sponsorships
Virtual Events: Creating a Community
Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community
Blog Round-Up: Virtual Exhibit Hall
Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall
Use Value-added Opportunities to Increase ROI for Virtual Exhibitors
Selling exhibit booths and conference sponsorships for live events is never easy, but companies know what to expect. You had metrics to provide, such as the number of attendees and attendee demographics. There was also structure – exhibit hall hours – which they could capitalize on. But virtual events, at this time, do not have … Continue reading Use Value-added Opportunities to Increase ROI for Virtual Exhibitors
Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities
Over the past few weeks, we’ve heard dozens of different suggestions for virtual conference sponsorships. Some create networking opportunities on virtual conference platforms. Others are more about engagement and building community, such as sponsored gifts and virtual concerts. Then there are sponsorships tied to virtual exhibit halls, such as scavenger hunts. What about building packages … Continue reading Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities
Webinar Recap: Monetizing Your Live & Virtual Events through Sponsorships
The growth of virtual conferences has raised so many questions: What platform to use? What to charge for registration fees? How does a virtual exhibit hall work? And so on, and so on – there’s a lot to learn, and many different stakeholders to consider, and keep happy. Earlier this month, IAEE presented an informative … Continue reading Webinar Recap: Monetizing Your Live & Virtual Events through Sponsorships
Virtual Events: What’s in it for Exhibitors?
Industry partnerships are invaluable to associations. While these partnerships often involve more than just purchasing a tradeshow booth, exhibiting offers companies the opportunity to network with their target market – your attendees. When an event is cancelled, it’s a missed opportunity. Moving to a virtual event may sound great to attendees – they still have … Continue reading Virtual Events: What’s in it for Exhibitors?
Webinar Recap: Engaging Virtual Attendees
Face-to-face conferences and tradeshows are known for networking, engagement and education. But uncertainty brought about by the COVID-19 pandemic has brought virtual and hybrid formats front and center. The Expo Group hosted an engaging webinar yesterday, “Engagement Strategies for Virtual and Hybrid Events.” Dana Freker Doody, Todd Carruth and Thom Singer discussed what virtual and … Continue reading Webinar Recap: Engaging Virtual Attendees
Show Dailies Support Event Technology, Generate Non-Dues Revenue
For the past two years, CustomNEWS has produced the chapter newsletter for the PCMA New England Chapter. A digital version is sent out via email and posted to social media. We recently wrote about show daily publications for the fall issue. We looked at why organizations should keep printing, and how show dailies and mobile … Continue reading Show Dailies Support Event Technology, Generate Non-Dues Revenue