Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event's success - here's a great article from SmartMeetings, 6 Ways to Measure an Event's Success? Here's a quick look at how a show daily can play a role/impact some of these measurements. Social Media: Not everyone's on social … Continue reading Recommend Reading: Event Metrics
Non-dues revenue is always a hot topic in the associations arena, but also a delicate topic - as the offerings need to be positioned as assets to the organization, not just money-makers. A show daily delivers on all accounts: Provides a wealth of content that showcases the news and highlights of a conference, in stories, … Continue reading Blog Round Up: Advertising/Non-Dues Revenue
Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper. Along those … Continue reading Show Dailies: Unique Advertising Opportunities
ROI, uniqueness and visibility are three words commonly found in discussions with potential sponsors. Companies are seeking strategic opportunities that will build brand awareness, drive booth traffic and help them stand out on a crowded show floor. Here are a few ways to craft sponsorship offerings using the show daily: Single-sponsored show daily: Offer exclusive … Continue reading Sponsors Looking for that “Big Splash”?
Last year I wrote a blog post about how your vendor-partners can work together to bring more to your conference. As we continue to expand our network, we're doing more to connect with other vendors that have services that our products complement, i.e. the conference mobile app. With increases in app usage rates and the … Continue reading Better Together: Do Print and Digital Create Stronger Conference Communications?
Did you know that attendees, exhibitors and the association will all benefit from having a conference show daily? Each may take away something different from the publication, but it will definitely raise the status of your event. Check out our blog posts for more on how each group would benefit: Five Ways Exhibitors Benefit from … Continue reading Everyone Benefits from a Show Daily
Today we’re sharing articles about non-dues revenue, mobile apps and member engagement. And scroll down to learn more about the many benefits of publishing a show daily. Growing Your Organization Through Non-Dues Revenue via @MemberClicks Check out this post for five sources for non-dues revenue. And don't forget show daily advertising. Don't have dedicated sales … Continue reading Link Share Friday – December 11, 2015
A recent blog post about the value of exhibiting led me to think about ways an association can leverage the publication of a show daily to offer exhibitors new ways to stand out on the trade show floor and drive booth traffic, beyond just simply asking them to buy an ad. Here's a look at … Continue reading Show Dailies Help Your Exhibitors Stand Out in a Crowd!
The topic of a recent #assnchat led me to this blog post: non-dues revenue. While I recognize that there are many sources for non-dues revenue, advertising and sponsorship sales are probably the most common in the associations industry. One scenario under which CustomNEWS works is the royalty proposal – in exchange for the right to … Continue reading Show dailies: More than Just Non-Dues Revenue