Social Media’s Impact on the Attendee Experience

Promote social media channels such as Instagram with collages of posts.

This Wall Street Journal article on social media’s impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables at different restaurants each night to play host to theme dinners.

It’s no secret that social media has had a (mostly positive) impact on the meetings industry. Of course, when an attendee tweets about shuttle bus problems or over-packed sessions, a meetings organizer may question its benefit. But overall, the good usually outweighs the bad – afterall, it’s free marketing for your association. Continue reading

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Recommended Reading: Snapchat

Keeping tabs on the latest social media tools is a must in the meetings industry. Are you up-to-date on Snapchat? Here’s a great guide from Omnipress, How to Use Snapchat for Your Next Conference. If you’re attending the upcoming ASAE MM&C conference, there’s also a session on Snapchat that I’ve already marked as a must-attend.

Show Daily & Social Media Tie-ins

How can a print publication help expand your organization’s social media reach? Definitely! A few simple ways: Continue reading

Social Media and Show Dailies: Working Together

Social media can be time-consuming, but also offer free publicity, engagement and excitement – ever walk the halls and hear an attendee report that the conference hashtag is trending? They are excited – and it raises overall perception of your conference.

Here are some recent blog posts that look at the connections between social media and your conference’s show daily:

Show Dailies Showcase Content

  • Show content has a shelf-life far longer than the conference at which it was shared. Previews and recaps of education sessions, attendee and speaker interviews, association updates and exhibitor news can be used in association publications, email newsletters, blogs and posts on social media channels.

Continue reading

#FOMO: Your Show Daily Can Help!

FOMO – fear of missing out – is a phrase often used in commercials. But it also has a lot of relevance in the meetings industry.

Are you creating enough buzz from your conference that will have those not attending rethinking their decision?

Show dailies create headlines that will get noticed.
Show dailies create headlines that will get noticed.

Non-attendees can read about session topics and keynote speakers in promotional materials, maybe browse the exhibitor list as well. But without a way to capture a conference’s happenings, how are they going to know they missed out? Continue reading

Link Share Friday – January 29, 2016

Show dailies share the news attendees are seeking.
Show dailies share the news attendees are seeking.

Today we’re sharing articles about gamification, exhibitor marketing and hashtags. And scroll down for links to additional posts about the value of publishing a show daily.

Integrating Elements of Gamification Into Your Association’s Social Media Strategy via @InclineMktg

Continue reading

Link Share Friday – January 15, 2016

Microsoft PowerPoint - ASAE POWERPOINT - JENNS SLIDESToday we’re sharing articles about social media. And scroll down for to view the slides from “Stretch Your Conference Content,” presented at the ASAE 2015 Annual Meeting.

12 Ways to Use Social Media Before and During an Event via @AssocMarketer

  • Social media is free marketing – and needs to be a part of your conference’s marketing/communications strategy. You don’t have to be on every social media channel out there. If your attendees/audience are not on Snapchat, then you don’t have to be. Twitter and Instagram have the most “live interaction,” and depending on your industry, Pinterest may be a must as well. Facebook and LinkedIn are also important, but for real-time updating, it will be Twitter and Instagram. CustomNEWS will provide show daily links to share via social media; reporters can post quotes from speakers in real-time; and we’ll give you photos each night for a daily photo album that can be shared via Facebook and Flickr.

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Putting the Fun Back in Social Media

Having members video blog during your conference will lead to increased interaction – and fun posts!

A recent Collison Media & Events webinar focused on social media – and how to make it fun again. We took away some helpful tips from the engaging discussion between Stephanie Davis Smith, Kelsey Ogletree and Natalie Dupuis about how to get the most from our social media platforms.

Social Media: Overall Value and Approach

  • Social media gives you a place to engage, connect and vent.
  • You need to have a social media presence so your audience knows you exist.
  • It’s important to nurse relationships with followers.
  • Social media needs content.
  • Do research: see what your competition is up to.
  • Find a way to make your pages addictive, so they will keep coming back to you.
  • It’s important to put out different types of content to find out what your audience wants and what will make them keep coming back.

Continue reading

Link Share Friday – September 25, 2015

Articles we’re sharing this week focus on publishing, social media, marketing and outsourcing. And scroll down to read the digital preview issue for ALC ’15.

Q&A: 3 Tips to Boost Your Event Marketing via @AssociationsNow

  • Showcasing the content from your meeting is a great way to market your event. A show daily is not only an onsite communications tool, but a marketing resource to use throughout the year!

Continue reading