This Wall Street Journal article on social media's impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables … Continue reading Social Media’s Impact on the Attendee Experience
Keeping tabs on the latest social media tools is a must in the meetings industry. Are you up-to-date on Snapchat? Here's a great guide from Omnipress, How to Use Snapchat for Your Next Conference. If you're attending the upcoming ASAE MM&C conference, there's also a session on Snapchat that I've already marked as a must-attend. … Continue reading Recommended Reading: Snapchat
Social media can be time-consuming, but also offer free publicity, engagement and excitement – ever walk the halls and hear an attendee report that the conference hashtag is trending? They are excited – and it raises overall perception of your conference. Here are some recent blog posts that look at the connections between social media … Continue reading Social Media and Show Dailies: Working Together
FOMO – fear of missing out – is a phrase often used in commercials. But it also has a lot of relevance in the meetings industry. Are you creating enough buzz from your conference that will have those not attending rethinking their decision? Non-attendees can read about session topics and keynote speakers in promotional materials, … Continue reading #FOMO: Your Show Daily Can Help!
Today we’re sharing articles about gamification, exhibitor marketing and hashtags. And scroll down for links to additional posts about the value of publishing a show daily. Integrating Elements of Gamification Into Your Association’s Social Media Strategy via @InclineMktg Contests are a great way to increase buzz on the show floor. Don't forget to use your … Continue reading Link Share Friday – January 29, 2016
Today we’re sharing articles about social media. And scroll down for to view the slides from “Stretch Your Conference Content," presented at the ASAE 2015 Annual Meeting. 12 Ways to Use Social Media Before and During an Event via @AssocMarketer Social media is free marketing - and needs to be a part of your conference's … Continue reading Link Share Friday – January 15, 2016
A recent Collison Media & Events webinar focused on social media – and how to make it fun again. We took away some helpful tips from the engaging discussion between Stephanie Davis Smith, Kelsey Ogletree and Natalie Dupuis about how to get the most from our social media platforms. Social Media: Overall Value and Approach … Continue reading Putting the Fun Back in Social Media